FRANCHISE RESALES

Buy a KIDS FIRST Swim Schools Franchise

KIDS FIRST Swim Schools is the world’s largest provider of children’s swimming instruction, operating over 30 corporate locations and several franchises across multiple states, teaching more than 150,000 students annually. Founded in 2000 and franchising since 2010, the brand is built around its proprietary KIDS FIRST/Kick First® Learn to Swim System, a trademarked curriculum emphasizing breath control, buoyancy, and propulsion. Their specialty-designed pools, maintained at a warm 90°F and with depths ideal for teaching, create an optimal learning environment free from common distractions like cold water. Programs range from Mommy & Me classes for infants to advanced swim lessons and developmental swim teams, fostering water safety and confidence from a young age.

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Why buy a KIDS FIRST Swim Schools Franchise?

Owning a KIDS FIRST Swim School offers a unique opportunity to operate a business with a life-saving mission, supported by a proprietary curriculum and a turnkey facility build process. The brand’s strong corporate support, proven training, and specialized pools reduce entry barriers and enhance franchisee success. With limited competition and a growing need for swim education, KIDS FIRST provides a recession-resistant, impactful franchise opportunity that combines community service with solid financial potential.

KIDS FIRST Swim Schools Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $35,000 – $40,000

    • Initial Investment

      $400,000 – $830,000

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • Approximately 2 weeks initial training

    • Ongoing support

KIDS FIRST Swim Schools – Additional  Information

  1. Franchisee Support

    KIDS FIRST provides franchisees with comprehensive training, including 4-6 weeks of field training at existing locations, ongoing corporate support, and a turnkey construction process managed by their affiliated KIDS FIRST Construction Company. This ensures efficient, cost-controlled facility build-outs and a proven business model with strong unit economics.

  2. Accolades & Awards

    KIDS FIRST is recognized as a leader in swim education with over 18 years of intellectual capital, a unique curriculum, and a strong reputation for safety and effectiveness in children’s swim instruction.

  3. Industry / Market

    With drowning rates rising nationally, demand for swim education is increasing. KIDS FIRST’s specialized curriculum and dedicated facilities position it well to capitalize on this growing market, offering a business model that is resilient and essential for child safety.

  4. Ideal Owner

    The ideal KIDS FIRST franchisee is a community-focused entrepreneur passionate about children’s safety and education, with strong business acumen and a willingness to be actively involved in daily operations. Candidates should value teamwork and be committed to the brand’s mission of teaching every child to swim.

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