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FRANCHISE RESALES

Buy a KidsUnited Franchise

KidsUnited is a youth soccer development franchise built around early-childhood enrichment rather than competitive sport. Its programs serve children from 18 months to nine years old, using game-based soccer instruction structured around four pillars the brand describes as brain, body, life and soccer. Small-group sessions led by trained coaches aim to build motor skills, confidence, social ability and teamwork alongside the fundamentals of the game.

The business runs from compact indoor facilities, typically 2,500 to 3,000 square feet, and earns revenue mainly through recurring monthly memberships rather than one-off bookings. Classes run year-round on progressive curricula that advance as children develop, giving the model a recurring-revenue base closer to fitness and enrichment concepts than to seasonal youth-sports leagues.

Founded on Staten Island, New York, and franchising since around 2018, KidsUnited has expanded quickly, reporting more than 250 territories awarded in 2025. It positions itself as a premium childhood-development brand and recruits hands-on owner-operators and area developers from leadership, operations, sales and finance backgrounds.

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Why buy a KidsUnited Franchise?

KidsUnited sits in the children’s enrichment and youth-sports category, where parent spending has proved resilient and demand for active, screen-free activities keeps growing. The appeal for buyers is a model that pairs an emotive consumer mission with recurring-membership economics capable of producing predictable monthly cashflow.

The compact indoor format keeps facility needs modest compared with full sports complexes, and the membership structure builds a renewing customer base rather than relying on one-off program sign-ups. Corporate provides centralised support across training, operations, marketing, sales and technology, giving an owner systems to lean on while focusing on local enrollment and retention. Rapid growth since 2018 also means an expanding peer network of operators and shared best practice.

KidsUnited Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2018

    • Franchising Since

      2021

    • New Startup Cost

      $275,235 – $430,025

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,000

      for new territories

    • Transfer Fee

      30%

      of Initial Franchise Fee or 5% of sale price, whichever greater

    • Royalty Fee

      6.5%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      10

    • New Units Opened *

      5

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

KidsUnited – Additional  Information

  1. Training & Support

    New owners complete around two weeks of initial training covering coaching, daily operations and marketing. Ongoing support includes the brand's progressive curriculum kits, operations manuals, consultant guidance, and local and national marketing campaigns, plus technology for enrollment and class scheduling. Corporate also supports multi-unit and area-developer expansion for owners who want to scale. Buyers of an existing KidsUnited club should confirm what transfer training the franchisor provides to incoming owners and which curriculum and enrollment-system access carries over when ownership changes.

  2. Ideal Owner

    KidsUnited is built for hands-on owner-operators rather than passive investors. No soccer or childcare background is required, but owners should be comfortable managing coaches and front-desk staff, driving local enrollment, and building the parent relationships that underpin membership retention. The brand draws people from leadership, operations, sales and finance backgrounds who are genuinely motivated by working with children and families. Strength in local marketing, customer service and day-to-day club management matters more than sporting credentials, since renewals and membership growth drive the economics.

  3. Recognition & Awards

    KidsUnited has built recognition mainly through its consumer reputation and fast franchise expansion rather than formal industry awards. Individual clubs carry strong parent reviews on Google that frequently praise coaching quality and child development, and the brand has presented its curriculum at franchise expos. Its rapid growth, with more than 250 territories awarded in 2025, points to an organisation investing in its support infrastructure. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    KidsUnited operates in the US youth-sports and children's enrichment market, valued at roughly $40 billion, with about 60 million children playing organised sports. Parental spending is strong and rising: the average US sports family spent about $1,016 on a child's primary sport in 2024, up sharply on prior years (New York Times, 2025). Demand for active, screen-free early-childhood activity continues to support the category. For resale buyers, local demographics, young-family density and competition from other enrichment providers shape a club's catchment strength.

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