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Buy a Konala Franchise

Konala is a fast-casual, drive-thru-focused quick-service restaurant brand serving fresh, high-protein bowls and salads. Founded by Trace and Jammie Miller and based in Post Falls, Idaho, it is built around made-to-order, meal-prep-inspired food positioned as a healthier alternative to traditional fast food. The entire menu is gluten-free.

The concept is designed for operational simplicity. It runs a small-footprint, drive-thru-led format with no fryers, grills or flattops; kitchens operate on a combi oven and rice cooker, working from a tight menu of six core bowls drawn from shared, rotating ingredients. Shifts typically run on three to five staff, keeping labour low relative to conventional QSR.

Konala operates company and affiliate restaurants in the Pacific Northwest and franchises through Konala Franchising LLC, with multi-unit development deals signed across Idaho and Utah and into East Coast markets including Philadelphia. Founder-led and still early in its franchise rollout, the brand differentiates on a focused healthy menu and a low-complexity kitchen built to scale.

Latest Resales

  • There are currently no Konala resales available

Why buy a Konala Franchise?

Buying a Konala franchise offers entry into the better-for-you QSR category through a brand with a clear point of difference: high-protein, gluten-free bowls served fast. The simplified kitchen, with no fryers or grills, a compact drive-thru footprint and a six-bowl menu, is designed to lower labour and operational complexity against traditional fast food, which can make day-to-day running more manageable for owners new to the category.

Because no prior restaurant experience is required and systems are built around repeatable prep, the model leans on consistent local execution rather than culinary skill. As a founder-led brand expanding its franchise base, Konala has signed multi-unit operators who already run established systems such as Crumbl and Subway, an early signal of confidence from experienced franchisees.

Konala Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2023

    • Franchising Since

      2024

    • New Startup Cost

      $567,000 – $851,000

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      50–70%

      of Initial Franchise Fee

    • Royalty Fee

      6%

      of weekly Net Sales

    • Marketing Fee

      2%

      of weekly Net Sales; may increase to 4%

  • Unit Performance

    • Total Units *

      3

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Konala – Additional  Information

  1. Training & Support

    Incoming owners complete initial training at Konala's flagship restaurant in Post Falls, Idaho, covering 12 hours of classroom instruction and 88 hours of on-the-job training across operations, recipes and business systems. Ongoing support includes field coaching, a developed technology stack, a confidential operations manual and a 24/7 portal with standard operating procedures, plus marketing tools and established vendor partnerships. Buyers of an existing Konala unit should confirm what initial and transfer training the franchisor provides to incoming ownership and what portal and system access carries over.

  2. Ideal Owner

    Konala suits hands-on local operators and multi-unit investors who can run a fast, systems-driven QSR without needing prior restaurant experience. The model rewards owners comfortable managing a small shift team, holding prep and service consistent, and driving local marketing and drive-thru throughput. An affinity for health and fitness helps owners connect with the brand and its customers. Multi-unit operators from other franchise systems fit naturally, whether running day-to-day or installing a trained manager.

  3. Recognition & Awards

    As an emerging brand, Konala is early in building formal franchise accolades and is listed in Entrepreneur's franchise directory. Its growth has drawn industry press coverage, including RestaurantNews and the Spokane Journal of Business, and its founder has been featured on emerging-franchise podcasts. Experienced multi-unit operators from systems such as Crumbl and Subway have also signed on, an early credibility signal. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    Konala sits in the US better-for-you quick-service segment. The US fast-casual market is valued in the region of $190 billion and has grown faster than traditional fast food, helped by demand for fresh, high-protein meals and convenience. Surveys put the share of US consumers actively seeking healthier options near half, while drive-thru and off-premise ordering remain dominant fast-food habits that favour Konala's compact, drive-thru-led format. For resale buyers, local demographics, daypart traffic and nearby competition shape a unit's demand.

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