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FRANCHISE RESALES

Buy a LaRosa’s Pizzeria Franchise

LaRosa’s Pizzeria is a family-owned pizzeria chain founded in 1954 by Buddy LaRosa in Cincinnati, Ohio, built on his Aunt Dena’s sweet, thick tomato sauce served over thin-crust pizza with provolone. It has grown into a regional institution across Ohio, Indiana, and Kentucky, operating roughly 65 neighborhood pizzerias under continued family ownership.

Restaurants offer dine-in, carryout, and delivery from a menu of more than 40 items, including pizza, hoagys, calzones, pasta, salads, and desserts. Orders are handled through the company’s One Number Guest Service Center and its proprietary SLICE point-of-sale system, which centralize phone and online ordering and connect each location to the wider operating network.

LaRosa’s began franchising in 1967 and remains a Midwest-focused system rather than a national chain, with franchising now aimed at single- and multi-unit operators. Its long operating history, recognizable local brand, and centralized guest-service infrastructure set it apart from independent neighborhood pizzerias.

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Why buy a LaRosa’s Pizzeria Franchise?

Buying a LaRosa’s Pizzeria franchise means stepping into one of the Midwest’s longest-running pizza brands, with a recipe and reputation built over seven decades. The brand carries strong regional name recognition and a loyal, repeat customer base in its core markets, assets an independent operator would struggle to replicate quickly.

Franchisees operate within an established system: the proprietary SLICE POS, the centralized One Number Guest Service Center that fields ordering and customer service, negotiated supplier agreements that consolidate purchasing, and L.E.A.N. operating processes. The business can be owner-operated or run through an experienced general manager, giving buyers flexibility in how hands-on they are. In a pizza category that has proved resilient across economic cycles, an established LaRosa’s territory comes with built-in local demand.

LaRosa’s Pizzeria Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      1954

    • Franchising Since

      1967

    • New Startup Cost

      $1,431,000 – $2,595,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      $1,000

    • Royalty Fee

      4%

      of Net Sales

    • Marketing Fee

      4%

      of Net Sales

  • Unit Performance

    • Total Units *

      64

    • New Units Opened *

      2

    • Units Transferred *

      4

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2023 data reported in the 2024 FDD

LaRosa’s Pizzeria – Additional  Information

  1. Training & Support

    Initial training spans eight weeks for management staff: 128 hours of classroom instruction and 552 hours of on-the-job training. Units run on the proprietary SLICE point-of-sale system and the One Number Guest Service Center, which centralizes phone and online ordering and customer service for every location. Ongoing support includes L.E.A.N. operations, annual marketing planning, mentoring, and negotiated supplier agreements that consolidate purchasing. Resale buyers should confirm what transfer training and SLICE and Guest Service Center access carry over to incoming owners and their general managers.

  2. Ideal Owner

    LaRosa's targets multi-unit foodservice and retail operators and experienced businesspeople with a track record of success. Restaurant experience is preferred but not required: owners without it must employ a qualified general manager to run daily operations, making the model workable for both hands-on operators and semi-absentee investors. The brand suits community-minded operators comfortable managing staff, driving local sales, and holding consistent service standards across one or several neighborhood pizzerias.

  3. Recognition & Awards

    LaRosa's reflects seven decades of brand staying power. Founder Buddy LaRosa and the brand are celebrated by the Pizza Hall of Fame, and LaRosa was inducted into the Ohio Restaurant Association's Hall of Fame in 2022. The chain has been recognized by Franchise Business Review, including a Top 200 franchise listing in 2026, and appears in Entrepreneur franchise coverage. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral strength, and community standing.

  4. Industry / Market

    The US pizza market was valued at about $39 billion in 2025 and is forecast to keep growing through the early 2030s, supported by more than 74,000 pizzerias nationwide. Demand is driven by the category's everyday appeal, the continued shift toward delivery and online ordering, and pizza's resilience as an affordable, family-friendly option across economic cycles. For resale buyers, neighborhood pizzerias with established local loyalty and efficient delivery and carryout operations are well positioned in this steady, repeat-purchase market.

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