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FRANCHISE RESALES

Buy a LaundroLab Franchise

LaundroLab is a modern laundromat franchise built around a technology-forward, full-service take on the traditional self-service laundry. Its stores pair self-service washing and drying with wash-dry-fold service and vending, alongside amenities such as digital payments, app-based machine control, free Wi-Fi and clean, attended spaces designed to upgrade a category long known for dated, unstaffed locations.

The brand grew out of 2ULaundry, a Charlotte, North Carolina pickup-and-delivery laundry business founded in 2016 that went through the Techstars accelerator. The team opened its first retail laundromat in 2018 to test the concept, launched the LaundroLab franchise in 2020 and opened its first franchised stores in 2022. The company is headquartered in Charlotte and backed by private-equity investors including Pamlico Capital and Level 5 Capital Partners.

LaundroLab positions itself as one of the first brands attempting to build a nationally recognised name in a highly fragmented laundromat market with no dominant operator. The model is designed to run semi-absentee, with owners overseeing a small frontline team rather than working the counter daily.

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Why buy a LaundroLab Franchise?

Buying a LaundroLab franchise offers entry into laundry, a cash-based service category that has historically held up well across economic cycles. The appeal is a brand bringing structure, technology and a recognisable identity to a sector still dominated by independent, unbranded locations.

The model is designed for hands-off ownership: stores run on a small staffed team supported by remote monitoring of revenue, machine performance and customer data, so an owner can oversee one or several units without daily counter work. Multiple revenue streams across self-service, wash-dry-fold and vending spread income across customer types, while the franchisor’s technology platform and consulting team aim to keep operations efficient.

LaundroLab Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2020

    • Franchising Since

      2022

    • New Startup Cost

      $1,032,785 – $1,873,965

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $15,000

    • Royalty Fee

      6%

      of Gross Revenues or $500/mo min

    • Marketing Fee

      2%

      of Gross Revenues

  • Unit Performance

    • Total Units *

      24

    • New Units Opened *

      12

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $537,787

    * Based on 2024 data reported in the 2025 FDD

LaundroLab – Additional  Information

  1. Training & Support

    Incoming owners complete LaundroLab 101 training, delivered online self-paced, at the Charlotte, NC headquarters and on-site at the store, comprising 2 hours of classroom and 29 hours of on-the-job training. Ongoing support runs through a dedicated Business Coach plus marketing, growth and HR consultants, a digital operations manual and the Laundropreneur™ owner network. The technology platform handles revenue and store-performance tracking, machine diagnostics, customer analytics and accounting automation. Resale buyers should confirm with LaundroLab what transfer training and platform access carry over to a new owner and existing staff.

  2. Ideal Owner

    LaundroLab suits an investor-operator who wants a semi-absentee business rather than a hands-on trade. Owners spend their time hiring, training and managing a small frontline team and overseeing performance through the brand's reporting tools, rather than working the floor daily. No laundry experience is required. The model fits people comfortable delegating day-to-day operations, managing staff and holding consistent service standards, and it appeals to multi-unit and executive investors looking to build a portfolio of stores over time.

  3. Recognition & Awards

    LaundroLab has built early recognition through its origins in the Techstars-accelerated 2ULaundry business and its positioning as one of the first companies pursuing a nationally recognised laundromat brand in a fragmented market. It is backed by private-equity investors including Pamlico Capital and Level 5 Capital Partners, and is led by a team that has scaled multiple corporate stores and a growing franchise network from its Charlotte base. For resale buyers, brand-level recognition should be weighed alongside the specific store's local reputation, online reviews and visibility in its community.

  4. Industry / Market

    The US laundromat industry generates an estimated $5 billion in annual revenue across roughly 20,000 mostly independent stores, with no dominant national brand, according to Coin Laundry Association figures. Demand is steady and considered recession-resistant: laundry is a non-discretionary need, and renters without in-unit machines provide a consistent customer base. The cash-based, repeat-use model supports stable local revenue. For resale buyers, the fragmented, largely unbranded market means a store's location, surrounding demographics and nearby competition heavily shape its performance.

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