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FRANCHISE RESALES

Buy a Lawn Pride Franchise

Lawn Pride is a lawn care franchise focused on professional fertilization, weed control, aeration, grub and pest control, and tree and shrub care for residential and commercial properties. The brand was founded in 1983 in Indianapolis and built over 40 years of operating experience before beginning its national franchising expansion. Lawn Pride’s service model is structured around multi-season programs, including the 7-Application Program, designed to generate recurring customer revenue.

In 2022, Neighborly, the world’s largest home services franchisor with a portfolio of over 30 brands, acquired Lawn Pride. Franchisees gain access to Neighborly’s 24/7 call center, which handles booking, scheduling, and payment collection on their behalf. The ProTradeNet® purchasing network provides volume discounts and rebates on supplies and equipment. No storefront is needed; the model is home-based with field-deployed technicians serving residential neighborhoods and commercial accounts.

Lawn Pride began offering franchises in 2023, with wide territory availability across the United States. The brand primarily targets homeowners seeking consistent, science-based lawn treatment rather than routine mowing or general landscaping.

Latest Resales

  • There are currently no Lawn Pride resales available
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Why buy a Lawn Pride Franchise?

Lawn Pride operates in a growing, recession-resilient home services category. The brand’s structured multi-season programs build subscriber-style revenue bases for franchisees, with recurring payments providing more predictable cash flow than project-dependent service models.

Buying a Lawn Pride franchise delivers entry into Neighborly’s established network, with cross-brand referral potential and national brand credibility built over decades. The 24/7 call center that handles scheduling, booking, and payments is a structural advantage that keeps daily administrative overhead low for owners. ProTradeNet® lowers input costs through volume vendor discounts, and a dedicated business coach provides ongoing operational support. The home-based model eliminates lease and premises costs from the unit’s expense base.

Lawn Pride Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1983

    • Franchising Since

      2023

    • New Startup Cost

      $141,215 – $243,710

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $62,300

      for new territories

    • Transfer Fee

      $7,500

      or 5% of sales price, whichever is greater

    • Royalty Fee

      8%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      36

    • New Units Opened *

      30

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Lawn Pride – Additional  Information

  1. Training & Support

    Lawn Pride provides initial business operations training; trade training for field technicians is the franchisee's responsibility. Ongoing support includes a dedicated business coach, Neighborly's 24/7 call center for scheduling and payment handling, and proprietary technology tools covering scheduling, recruiting, customer service, and financial tracking. Marketing support includes a localized website, digital advertising, social media, email, and custom marketing playbooks. Resale buyers should confirm with Lawn Pride what onboarding and system access are available when ownership changes.

  2. Ideal Owner

    Lawn Pride suits operators who are comfortable managing field technicians and building a recurring residential customer base in their territory. The brand is growth-oriented in its early franchise years, making sales aptitude and community presence important. Lawn care experience is not required; Neighborly's systems, dedicated business coach, and call center are designed to support owners without a trade background. The model accommodates both a hands-on owner and an executive operator who manages staff and focuses on territory development.

  3. Recognition & Awards

    Lawn Pride has earned recognition across major franchise industry bodies since beginning national expansion. The brand was named a 2024 Top New and Emerging Franchise by Entrepreneur, and has been ranked in the Entrepreneur Franchise 500 in both 2025 and 2026, reaching #399 in 2026. Franchise Business Review named Lawn Pride a Top Franchise for Franchisee Satisfaction in 2026. The brand holds a 4.7 out of 5 customer rating based on more than 3,500 reviews. For resale buyers, both formal franchise recognition and the specific unit's local review profile are relevant credibility factors to consider.

  4. Industry / Market

    The US landscaping services market reached $176.7 billion in 2026, per IBISWorld, driven by homeowner spending on outdoor maintenance. Within that market, the lawn treatment segment — fertilization, weed and pest control, and related programs — benefits from consistent repeat demand; homeowners enrolled in multi-season programs tend to continue year after year. Revenue follows seasonal patterns, but recurring program structures reduce the volatility of project-based work. For resale buyers, local single-family home density and the unit's subscriber retention rate are the key factors to evaluate.

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