FRANCHISE RESALES

Buy a Lawn Pride Franchise

Lawn Pride is a specialized lawn care franchise with over 40 years of experience focused on weed control, fertilization, aeration, and related lawn maintenance services primarily for residential customers. Founded in 1983 in Indianapolis, Lawn Pride built a strong regional reputation before being acquired by Neighborly, the world’s largest home services franchisor, in 2022. This acquisition marked Lawn Pride’s transition from a successful regional business to a nationwide franchising opportunity with nearly unlimited territory availability. The brand’s subscription-based, recurring revenue model emphasizes simplicity and high margins by focusing on essential lawn care services rather than broad landscaping, supported by Neighborly’s centralized sales and customer service call center, which handles lead generation, scheduling, and payments, minimizing administrative burdens for franchisees.

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Why buy a Lawn Pride Franchise?

Investing in Lawn Pride offers entry into a proven, niche lawn care franchise with a subscription-based revenue model that ensures predictable income. Backed by Neighborly’s extensive resources and nearly unlimited territories, franchisees can capitalize on untapped markets nationwide. The brand’s streamlined operations, centralized sales and customer service, and focus on essential lawn care services make it an attractive opportunity for entrepreneurs seeking a scalable, recession-resistant business with strong growth potential.

Lawn Pride Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1983

    • Franchising Since

      2023

    • New Startup Cost

      $141,215 – $243,710

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $62,300

      for new territories

    • Transfer Fee

      $7,500

      or 5% of sales price, whichever is greater

    • Royalty Fee

      8%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      36

    • New Units Opened *

      30

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Lawn Pride – Additional  Information

  1. Training & Support

    Lawn Pride franchisees receive comprehensive training, business management tools, and marketing support from Neighborly. The franchisor provides proven operational systems, national marketing campaigns, and ongoing guidance, with customer service and sales managed centrally to streamline franchise operations and maximize franchisee focus on service delivery.

  2. Ideal Owner

    The ideal Lawn Pride franchisee is an entrepreneur seeking a low-complexity, high-margin business with recurring revenue. They should value operational simplicity, be customer service-oriented, and appreciate the benefits of a centralized sales system. Prior lawn care experience is helpful but not required, as Neighborly’s support infrastructure facilitates rapid onboarding and growth.

  3. Recognition & Awards

    Lawn Pride’s 40+ years of regional success and integration into Neighborly’s portfolio of over 30 trusted home service brands underscore its strong market reputation and growth potential.

  4. Industry / Market

    The lawn care industry is expanding steadily, driven by homeowners’ increasing demand for professional, recurring lawn maintenance services. Lawn Pride’s focus on high-demand weed control and fertilization services positions it well within this growing, recession-resistant market, supported by the scalability of subscription revenue models.

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