FRANCHISE RESALES

Buy a Learning Express Franchise

Learning Express, Inc. is a specialty toy franchise founded in 1987 in Acton, Massachusetts, with headquarters in Devens, Massachusetts. It began franchising in 1990 and currently operates around 90 franchise stores across the U.S. The stores offer a curated selection of educational toys, books, games, personalized gifts, and children’s accessories designed to foster learning and development. Learning Express differentiates itself through a strong focus on quality products and community engagement, often hosting in-store activities and events to create an interactive shopping experience. Franchisees benefit from a well-established brand, a proven business model, and comprehensive training and support programs.

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Why buy a Learning Express Franchise?

Investing in Learning Express offers entry into a proven, niche market with a recognized brand and a comprehensive support system designed to help new franchisees succeed. The franchise’s focus on educational toys and community engagement creates a differentiated retail experience with year-round sales opportunities. With exclusive territories and ongoing corporate support, Learning Express provides a solid foundation for entrepreneurs seeking a family-friendly, community-focused retail business.

Learning Express Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1987

    • Franchising Since

      1990

    • New Startup Cost

      $201,491 – $387,514

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $20,000

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Receipts

  • Unit Performance

    • Total Units *

      86

    • New Units Opened *

      3

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $836,884

    * Based on 2024 data reported in the 2025 FDD

Learning Express – Additional  Information

  1. Franchisee Support

    Learning Express provides extensive support including demographic analysis for site selection, lease negotiation assistance, store design, and a thorough training program that begins months before opening. Franchisees receive ongoing operational guidance, marketing support including co-op advertising, social media, and grand opening assistance, as well as proprietary software and an intranet platform to streamline business management.

  2. Accolades & Awards

    Learning Express is recognized as the largest and most established specialty toy franchise in the U.S., with a strong reputation for quality, customer engagement, and community involvement.

  3. Industry / Market

    The specialty toy market remains resilient, driven by steady consumer demand for educational and developmental products for children. Seasonal peaks around birthdays and holidays support consistent revenue streams, while the franchise’s focus on personalized service and community events enhances customer loyalty in a competitive retail environment.

  4. Ideal Owner

    Ideal franchisees are hands-on operators who can manage a retail store with 8-12 employees. No prior retail or toy industry experience is required, but strong customer service skills and a commitment to community engagement are essential. Owners should have a net worth of at least $300,000 and liquid assets of $125,000 to support initial investment and operations.

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