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FRANCHISE RESALES

Buy a Leisure Pools USA Franchise

Leisure Pools USA is the North American arm of Leisure Pools, a global fiberglass swimming pool manufacturer founded in Australia in 2000. Under parent company Explore Industries USA, Inc., the US operation has built one of the most established distribution networks in the inground fiberglass pool category, with more than a dozen regional distribution centers across the continental US.

The franchise model is structured around the Elite Dealer Program, launched in 2025, under which selected independent owners operate under the Leisure Pools name within a defined exclusive territory. Dealers source factory-made pool shells from Explore Industries’ centralized distribution network and install them for residential customers. The program has grown to more than 30 locations across North America.

The product range covers 77 unique designs across more than 200 models and sizes, including rectangular, freeform, and plunge pool configurations. Pools feature the proprietary Aquaguard X gelcoat system and carry a lifetime structural warranty. The brand holds ICC-ES Evaluation Report ESR-1732 certification, confirming compliance with US residential building codes.

Latest Resales

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Why buy a Leisure Pools USA Franchise?

The case for buying a Leisure Pools USA franchise starts with the category: fiberglass pools are gaining share over concrete and vinyl alternatives because of faster installation timelines and lower lifetime maintenance costs. Dealers operate within an exclusive territory carrying a brand name backed by a global manufacturer with more than 150,000 pools installed across 23 countries.

The model is product-led. Pool shells arrive from Explore Industries’ centralized distribution centers, removing the owner’s exposure to manufacturing and inventory management. The Elite Dealer Program includes centralized marketing support — SEO, paid media, and social media management — which reduces the sales infrastructure a new owner would otherwise have to build from scratch. Equipment and accessory supply relationships with Hayward, PAL Lighting, and CMP provide an established vendor network dealers can draw on.

Leisure Pools USA Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2000

    • Franchising Since

      2026

    • New Startup Cost

      $150,900 – $287,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $100,000

      for new territories

    • Transfer Fee

      50%

      of Initial License Fee

    • Royalty Fee

      $2,500

      per Month

    • Marketing Fee

      Not Disclosed

  • Unit Performance

    • Total Units *

      15

    • New Units Opened *

      15

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Leisure Pools USA – Additional  Information

  1. Training & Support

    Explore Industries supports Elite Dealers through Explore Academy, covering fiberglass pool installation, site evaluation, pool placement, plumbing, electrical, and sales and marketing. Dealers receive initial installation training estimated at 64–96 hours, with ongoing master classes and best practice documentation. Support also includes website and SEO management, business development consultation, marketing materials, warranty program support, and dealer events. Resale buyers should confirm with Explore Industries what Explore Academy onboarding applies to incoming ownership at transfer.

  2. Ideal Owner

    The Leisure Pools USA model fits an owner with a background in construction or home improvement who is comfortable managing installation crews and subcontractors. The day-to-day role combines residential sales, project scheduling, customer relationship management, and installation oversight. Prior pool-building experience is not required, but comfort with project-based work — excavation coordination, delivery logistics, and trade management across each job — is a practical advantage. Community presence and the ability to build local referral sources are especially valuable given the territory-based structure.

  3. Recognition & Awards

    Leisure Pools USA holds ICC-ES Evaluation Report ESR-1732, an International Code Council Evaluation Service certification confirming the product meets US residential building code requirements. The brand has 25 years of manufacturing history and more than 150,000 pools installed across 23 countries. No formal franchise industry rankings (Entrepreneur Franchise 500, Franchise Business Review) were identified in research. For resale buyers, local dealer reviews, territory-level reputation, and the Explore Industries network's standing in the pool construction industry are practical indicators of brand credibility.

  4. Industry / Market

    The US swimming pool construction industry is valued at approximately $16.5 billion in 2025 and has grown at a compound annual rate of around 3% over the prior five years, according to industry research. Inground fiberglass pools have gained share over concrete and vinyl, driven by faster installation timelines and lower maintenance costs. Outdoor living investment strengthened significantly from 2020 onward, particularly in sunbelt markets. For resale buyers, territory location is meaningful: markets with favorable climate, higher household income, and active new construction tend to support stronger installation volumes.

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