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Buy a Little Land Pediatric Therapy & Play Gym Franchise

Little Land Pediatric Therapy & Play Gym is a children’s franchise that combines sensory-rich indoor play gyms with pediatric therapy services. Co-founded by occupational therapist Debbie Garcia-Beltz and Ernie Beltz Jr., the brand opened its first location in Austin, Texas in 2015 and began franchising in 2017. It serves children of all abilities and their families, offering occupational, speech, physical and ABA therapy alongside open play and classes built around a “play with a purpose” philosophy.

Units operate from dedicated facilities of roughly 3,500 to 6,000 square feet on a territory-based model with exclusive territories. Programs and classes are designed by the company’s pediatric therapists, blending therapeutic care with developmental play in one inclusive space. The model is owner-operated rather than absentee, with each location typically staffed by four to ten people.

From its Texas base the network has grown across the United States and pursued international expansion, including a 2019 agreement to open more than 100 locations in China. The concept spans both the children’s enrichment and pediatric services categories.

Latest Resales

  • There are currently no Little Land Pediatric Therapy & Play Gym resales available

Why buy a Little Land Pediatric Therapy & Play Gym Franchise?

Buying a Little Land Pediatric Therapy & Play Gym franchise offers entry into the children’s services category with a distinctive, purpose-driven concept. The brand pairs pediatric therapy with developmental play, giving owners two complementary revenue sources and a service families return to repeatedly as children grow and progress.

The model carries exclusive territories and an operating system, programs and classes developed by the founder’s clinical team that an independent operator would struggle to replicate. Demand for pediatric therapy and early-intervention services has proved resilient, and the play-gym element broadens appeal beyond therapy clients alone. The brand’s recognition for rapid early growth and its international expansion signal franchisor ambition behind the concept.

Little Land Pediatric Therapy & Play Gym Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $20,000 – $40,000

    • Total Initial Investment

      $86,796 – $259,200 – $204,872 – $744,700

  • Royalty

    • Royalty Fee

      6%

      of gross revenues

  • Training & Support

    • 24 hours on the job training

    • 40 hours classroom training

    • Ongoing support

    • Marketing support

Little Land Pediatric Therapy & Play Gym – Additional  Information

  1. Training & Support

    Incoming owners receive 40 hours of classroom training and 24 hours of on-the-job training, supported by guidance from the brand's pediatric therapy team. Ongoing support covers field operations, a franchisee intranet, a toll-free help line, purchasing co-ops, online resources and regular meetings and conventions, plus marketing help spanning ad templates, social media, SEO, email and website support. Buyers of an existing Little Land unit should confirm what transfer training and intranet access the franchisor provides to incoming owners and inherited staff.

  2. Ideal Owner

    Little Land suits a hands-on, community-minded operator who is genuinely passionate about child development. The model is owner-operated rather than absentee, so owners are involved day to day in managing a team of four to ten and building relationships with local families, pediatricians and schools. Clinical or therapy credentials are not required, as the franchisor supplies the programs and training; therapists, educators and parents drawn to the mission often fit well, provided they can lead staff and run a customer-focused local business.

  3. Recognition & Awards

    Little Land earned early industry attention for its rapid growth, expanding across Texas within a few years of opening and drawing coverage in franchise media including Entrepreneur. In 2019 it announced an agreement to open more than 100 locations in China, signalling international interest in the concept. As a younger franchise, its recognition rests more on growth and its distinctive therapy-and-play model than on long-standing awards. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, online reviews and referral sources.

  4. Industry / Market

    Little Land sits in the US pediatric therapy and children's developmental services category. The US child rehabilitation market was valued at about $12.85 billion in 2024 and is projected to grow at roughly 7.7% a year through the early 2030s, driven by rising awareness of early intervention, increasing developmental and behavioral diagnoses, and dual-income families investing in children's development. Demand has proved relatively resilient across economic cycles, since families prioritize children's progress. For resale buyers, local demographics and referral networks shape a unit's catchment.

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