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Buy a Mad Greens Franchise

Mad Greens is a Colorado-born fast-casual restaurant brand founded in 2004, serving hand-prepared salads, warm grain bowls, wraps, and sides. Headquartered in Golden, Colorado, the brand operates under Salad Collective, with locations across Colorado, Arizona, and Texas.

The model spans multiple ordering formats: dine-in, carry-out, app and web ordering, third-party delivery, drive-thru, and catering. A dedicated culinary team develops chef-crafted recipes updated periodically to keep the menu fresh. The brand’s restaurant prototype includes designated pickup areas for off-premise orders and expanded outdoor dining areas. MAD Rewards, the loyalty program, builds repeat visits through points accumulation, tiered perks, and ongoing promotions.

Mad Greens began franchising in 2022, requiring a three-unit minimum development commitment from incoming franchisees. The network has operated primarily as company-owned locations, giving prospective operators access to benchmarked unit performance data. The brand targets health-conscious consumers who want flavorful, nutritious food at fast-service speed.

Latest Resales

  • There are currently no Mad Greens resales available

Why buy a Mad Greens Franchise?

Buying a Mad Greens franchise means entering a better-for-you dining category where consumer preferences have shifted toward fresh, nutritious food. The multi-channel revenue model (dine-in, delivery, catering, and app-based ordering) gives franchisees more ways to build sales than single-format concepts, and the three-unit development structure supports local market density.

Salad Collective, the parent company, provides operational infrastructure and an in-house marketing team focused on customer acquisition and loyalty. The MAD Rewards program represents an active customer asset that transfers with a resale unit, giving incoming owners an established base of engaged repeat buyers. The brand has also received trade recognition, including ranking #20 on the Fast Casual Top 100 Movers & Shakers list in 2025.

Mad Greens Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $591,700 - $912,320

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • Classroom instruction + on-the-job training

    • Ongoing support

    • Marketing support

Mad Greens – Additional  Information

  1. Training & Support

    Mad Greens franchisees receive an initial training program covering restaurant operations, food preparation, staffing, and marketing, delivered through classroom instruction and on-the-job training. Ongoing support is provided through an in-house team, with continued access to marketing resources and operational guidance. The brand's technology infrastructure covers app and web ordering, delivery integrations, and the MAD Rewards loyalty platform. Resale buyers should confirm with Mad Greens what training and technology access is provided to incoming owners at the point of transfer.

  2. Ideal Owner

    Mad Greens is suited to experienced multi-unit restaurant operators with a background in fast casual, quick service, or casual dining. The brand's three-unit development commitment means candidates need both the operational capacity to build and run multiple locations and the business acumen to manage a growing portfolio. The owner role is hands-on: absentee and part-time operation are not supported, and active day-to-day involvement in staffing, standards, and guest experience is expected. A genuine passion for accessible healthy dining and a community-oriented service orientation fit the brand's culture.

  3. Recognition & Awards

    Mad Greens was ranked #20 on the Fast Casual Top 100 Movers & Shakers list in 2025, a widely followed recognition program in the fast casual segment. CEO Darden Coors was named to Fast Casual's Top 25 Executive list in 2024 and received the Colorado Titan 100 Hall of Fame Award in 2023. The brand has been featured in QSR Magazine, Fast Casual, Nation's Restaurant News, and Franchise Update, covering its menu evolution and franchise growth strategy. For resale buyers, brand recognition should be weighed alongside the specific unit's local reputation and customer loyalty.

  4. Industry / Market

    The US fast casual restaurant sector has grown steadily over the past decade, driven by consumers seeking freshly prepared meals at quick-service speed and price. The better-for-you sub-segment, which includes salad, grain bowl, and wrap concepts, has expanded as demand for nutritious food grows across demographic groups. Catering and digital ordering channels have become meaningful revenue contributors for fast casual operators, with app-based and third-party delivery platforms now standard for competitive positioning. For resale buyers, local lunch traffic, office density, and catering demand are practical indicators of unit performance.

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