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FRANCHISE RESALES

Buy a MADabolic Franchise

MADabolic is a strength-driven interval training franchise in the boutique fitness category. Founded in Charlotte, North Carolina by two former professional hockey players, the brand built its model around athletic work-to-rest ratios, prioritising functional strength, lean muscle and fat loss over the cardio-heavy HIIT format common in group fitness.

The business runs on a recurring membership model from compact studios of roughly 2,400 to 2,800 square feet with lean staffing. Its defining feature is centralised, proprietary programming planned 365 days ahead and synchronised across every location through an internal platform, so members get the same structured workout regardless of studio or coach. The training year is built around four 12-week cycles separated by recovery weeks.

Studios sit mainly on the U.S. East Coast within a growing national network, and around 40% of locations are run by multi-unit owners. MADabolic positions itself as a disciplined, systems-led concept for operators rather than a trend-driven studio, with an emphasis on member retention and consistency at scale.

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Why buy a MADabolic Franchise?

Buying a MADabolic franchise offers entry into a recurring-revenue fitness model built around structured strength training rather than the interchangeable HIIT concepts that crowd the boutique segment. The brand’s centralised programming takes workout design off the owner’s plate, and its progressive, periodised training is geared toward the high member retention that underpins predictable monthly revenue.

The ownership economics favour operators: a compact footprint keeps rent and buildout lower than many studio formats, lean staffing protects margins, and centralised systems make multi-unit expansion repeatable, which is why roughly 40% of locations are run by multi-unit owners. The model suits a disciplined operator who wants to scale within a defined market in a category that has proved resilient.

MADabolic Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2011

    • Franchising Since

      2012

    • New Startup Cost

      $331,000 – $635,100

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      6%

      of Gross Sales or $1,500/mo min

    • Marketing Fee

      1.50%

      of Gross Sales or $350/mo min

  • Unit Performance

    • Total Units *

      42

    • New Units Opened *

      8

    • Units Transferred *

      3

    • Avg. Unit revenue *

      $472,074

    * Based on 2025 data reported in the 2026 FDD

MADabolic – Additional  Information

  1. Training & Support

    Initial training runs to 17 classroom hours and 13 hours on the job, split across three days at the Charlotte, NC headquarters and three on-site days covering operations, programming and staff training. Owners then receive monthly one-on-one business coaching in year one, moving to quarterly, plus monthly franchise network meetings. Ongoing operations are backed by proprietary programming planned 365 days ahead and synced across studios, marketing collateral, and "The Getup" learning management system for onboarding all staff levels. Resale buyers should confirm what transfer training and Getup access pass to incoming owners and staff.

  2. Ideal Owner

    MADabolic suits a disciplined operator who can follow proven systems, build and lead a team, and focus on long-term profitability rather than chasing fitness trends. Prior fitness experience is not required; many franchisees come from corporate leadership, multi-unit operations or general entrepreneurship. The model rewards hands-on owner-operators early on, with scope to move into a more strategic role as trained staff and systems mature. It is a poor fit for those seeking passive, fully absentee ownership or who avoid operational structure.

  3. Recognition & Awards

    MADabolic has earned recognition for its differentiated strength-training model, including Franchise Dictionary Magazine's Top 100 Game Changers list in both 2020 and 2021 and FranServe's Fran-Tastic 500 in 2021. More recently it was named Best Strength Program at the 2025 Men's Health Group Fitness Awards and ranked in Entrepreneur's 2026 Franchise 500. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reputation, member reviews and community standing within its territory.

  4. Industry / Market

    MADabolic competes in the U.S. boutique fitness market, a major part of a health and fitness club industry estimated at more than $30 billion. Boutique studios have captured a large and growing share of memberships, and strength training in particular has surged as members shift away from cardio-led formats toward functional, results-driven workouts. Recurring memberships give the category resilience, though demand and competition vary sharply by location, so resale buyers should assess local saturation and the specific studio's standing within its territory.

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