FRANCHISE RESALES

Buy a MADabolic Franchise

MADabolic is the original strength-driven interval training franchise, founded in Charlotte, N.C., by former professional hockey players Brandon Cullen and Kirk Dewaele, delivering science-backed workouts rooted in athletic work-to-rest ratios that prioritize functional strength, lean muscle, fat loss, and performance over cardio-heavy HIIT or generic gym models. With 43 studios primarily on the U.S. East Coast (104.8% growth over three years, ranked #451 on 2026 Franchise 500), MADabolic creates a challenging yet accessible environment for everyday athletes through structured, progressive programming—weekly proprietary workouts, personalized coaching in group settings, and nutrition emphasis—fostering high retention and sustainable results.

The scalable studio model (semi-absentee possible, 8 employees average) features low employee overhead, comprehensive franchisee support—business coaching, marketing campaigns, tech systems, staff training, annual conferences—and a barrier-free structure targeting breakeven in six months. Initial investment: $296K–$583K ($50K franchise fee), 6% royalty, 1.5% ad fee; minimum net worth $250K, cash $80K. Ideal for fitness enthusiasts seeking to redefine group training in a wellness market hungry for results-oriented alternatives.

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Why buy a MADabolic Franchise?

Investing in MADabolic offers entrepreneurs entry into the fitness industry with a standout strength-driven interval training model—rooted in athletic work-to-rest ratios by founders Brandon Cullen and Kirk Dewaele—that prioritizes functional strength, lean muscle, and sustainable fat loss over trendy cardio HIIT or generic gyms, delivering progressive 52-week programming planned 365 days ahead for measurable results and under 4% churn. Unlike average studios, its premium “anti-average” ethos attracts high performers with personalized coaching in group settings, 70%+ unlimited memberships, and 2-3 year retention, thriving even in saturated markets through science-backed workouts, nutrition focus, and a community of dedicated athletes. With proven support—comprehensive training, marketing resources, operating systems, and breakeven potential in six months—plus $296K–$583K investment ($50K fee, 6% royalty), it’s ideal for fitness-savvy operators seeking scalable growth and recession-resilient revenue in a booming wellness sector.

MADabolic Franchise Costs & Information

  • Minimum Qualifications

    • Liquid Capital

      $150,000-$200,000

    • Net Worth

      $250,000-$500,000

    • Total Investment

      $296K-$583K

  • Royalty

    • 6%

      of gross sales

  • Training & Support

    • Initial training: 13 hours on-the-job + 17 hours classroom at HQ, plus on-site sessions.

    • Ongoing: one-on-one check-ins, monthly network meetings, learning management system ("The Getup") for staff onboarding.

    • Additional support: site selection, lease negotiation, marketing (SEO/social/templates), field operations, proprietary software, newsletters.

MADabolic – Additional  Information

  1. Franchisee Support

    MADabolic delivers franchisees 13 hours of on-the-job training and 17 hours of classroom training, including 3 days at corporate headquarters in Charlotte, NC, and 3 days on-site, covering operations, programming, and staff training. Ongoing support encompasses proprietary weekly programming planned 365 days ahead, monthly one-on-one business coaching (quarterly after year one), a robust learning management system ("The Getup") for onboarding and resources, newsletters, meetings, conventions, toll-free line, grand opening assistance, field operations, site selection, lease negotiation, and franchisee intranet platform. Marketing support includes co-op advertising, ad templates, national/regional media, social media, SEO, website development, email marketing, and a loyalty program/app, fostering long-term success in strength-driven fitness.

  2. Accolades & Awards

    MADabolic has garnered notable recognition for its innovative strength and conditioning franchise model, including placements on Franchise Dictionary Magazine's Top 100 Game Changers lists in 2020 and 2021 for resilience during economic challenges and rapid expansion with over 20 new franchise agreements annually. The brand ranked #451 on Entrepreneur's 2026 Franchise 500, reflecting 104.8% unit growth over three years to 43 locations, primarily on the U.S. East Coast. Internal accolades highlight franchisee excellence, such as Rookie of the Year and MVP awards at annual conferences, underscoring MADabolic's community-driven approach in the competitive fitness sector.

  3. Industry / Market

    MADabolic operates in the booming boutique fitness franchise sector, projected to reach $26.2 billion by 2025 with over 40% of gym memberships shifting to specialized studios. The broader health and fitness club market is valued at $121.58 billion in 2026 and expected to grow to $172.15 billion by 2030 at a 9.1% CAGR, driven by demand for personalized, high-intensity group training. Boutique models like MADabolic benefit from strong trends in holistic wellness, with the global gyms market forecasting a 14.7% CAGR through 2033 amid rising preventive health focus.

  4. Ideal Owner

    The ideal MADabolic franchisee is a passionate fitness enthusiast with a strong athletic background or entrepreneurial drive, eager to lead as a role model in strength and conditioning training. They are hands-on leaders who connect deeply with local wellness communities, confidently differentiating their gym in competitive markets through marketing, team leadership, and operational execution. Business-savvy and growth-oriented, they thrive in semi-absentee or investor models while prioritizing member retention via high-energy programming, backed by $80,000 cash investment, $250,000 net worth, and no prior fitness experience required due to comprehensive training.

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