Buy a Magnolia Soap and Bath Franchise

Magnolia Soap and Bath Co. is a family-owned, female-led franchise founded in 2016 by Magen Bynum, born from a desire to create safe, plant-based soap and bath products for sensitive skin. The brand offers handcrafted, locally made, plant-based personal care and homecare products free from harsh chemicals, dyes, and phthalates. Magnolia emphasizes transparency and southern hospitality, providing a luxurious, sensory retail experience with over 50 locations across the U.S., each family-operated to maintain strong community ties. Stores typically occupy 1,200-1,500 sq ft in high-traffic areas, offering a broad product range including soaps, candles, and homecare items with more than 80 scents and colors.

Latest Resales

  • There are currently no Magnolia Soap and Bath resales available

Why buy a Magnolia Soap and Bath Franchise?

Magnolia offers a proven, scalable retail model with moderate investment ($258K-$396K) and strong first-year revenue potential (average $412,755). Its unique blend of southern charm, handcrafted quality, and plant-based products fills a growing niche for health-conscious consumers. Franchisees benefit from a supportive franchisor, a loyal customer base, and opportunities for multi-unit ownership in a recession-resistant industry with quick ROI potential. This franchise is ideal for entrepreneurs seeking a meaningful, community-rooted business in the booming natural personal care sector.

Magnolia Soap and Bath Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $60,000

    • Initial Investment

      $257,900 - $395,500

  • Royalty

    • Royalty Fee

      7%

  • Training & Support

    • 32 hours on the job training

    • 33 hours classroom training

    • Ongoing support

    • Marketing support

Magnolia Soap and Bath – Additional  Information

  1. Franchisee Support

    Magnolia supports franchisees extensively, from site selection and store buildout to product creation, marketing, and training. New franchisees receive 65 hours of combined classroom and on-the-job training, ongoing support via a Learning Management System, field operations, marketing tools including social media and SEO, and assistance with lease negotiation and grand openings. Franchisees benefit from a franchisee intranet platform and purchasing co-ops.

  2. Accolades & Awards

    Magnolia has gained a cult-like following with thousands of five-star reviews and strong franchisee validation. Many franchisees have opened multiple locations, reflecting robust growth and brand loyalty.

  3. Industry / Market

    Magnolia operates in the $43 billion soap and household products industry, which is growing as consumers increasingly demand clean, natural, and plant-based personal care products. The brand’s focus on transparency and ingredient safety aligns with rising consumer health awareness, positioning it well in a competitive, expanding market.

  4. Ideal Owner

    The ideal franchisee is passionate about clean ingredients, health, and wellness, community-focused, and customer-service oriented. Owners should be hands-on, as absentee ownership is not allowed, but part-time operation is possible. Candidates typically have a net worth of $350,000-$500,000 and cash available of $100,000-$150,000.

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