FRANCHISE RESALES

Buy a Magnolia Soap and Bath Franchise

Magnolia Soap and Bath Co. is a family-owned, female-led franchise founded in 2016 by Magen Bynum, born from a desire to create safe, plant-based soap and bath products for sensitive skin. The brand offers handcrafted, locally made, plant-based personal care and homecare products free from harsh chemicals, dyes, and phthalates. Magnolia emphasizes transparency and southern hospitality, providing a luxurious, sensory retail experience with over 50 locations across the U.S., each family-operated to maintain strong community ties. Stores typically occupy 1,200-1,500 sq ft in high-traffic areas, offering a broad product range including soaps, candles, and homecare items with more than 80 scents and colors.

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Why buy a Magnolia Soap and Bath Franchise?

Magnolia offers a proven, scalable retail model with moderate investment ($258K-$396K) and strong first-year revenue potential (average $412,755). Its unique blend of southern charm, handcrafted quality, and plant-based products fills a growing niche for health-conscious consumers. Franchisees benefit from a supportive franchisor, a loyal customer base, and opportunities for multi-unit ownership in a recession-resistant industry with quick ROI potential. This franchise is ideal for entrepreneurs seeking a meaningful, community-rooted business in the booming natural personal care sector.

Magnolia Soap and Bath Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2016

    • Franchising Since

      2021

    • New Startup Cost

      $263,900 – $490,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      7%

      of Gross Sales or $1,250/mo min

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      52

    • New Units Opened *

      13

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $352,423

    * Based on 2025 data reported in the 2026 FDD

Magnolia Soap and Bath – Additional  Information

  1. Training & Support

    Magnolia supports franchisees extensively, from site selection and store buildout to product creation, marketing, and training. New franchisees receive 65 hours of combined classroom and on-the-job training, ongoing support via a Learning Management System, field operations, marketing tools including social media and SEO, and assistance with lease negotiation and grand openings. Franchisees benefit from a franchisee intranet platform and purchasing co-ops.

  2. Ideal Owner

    The ideal franchisee is passionate about clean ingredients, health, and wellness, community-focused, and customer-service oriented. Owners should be hands-on, as absentee ownership is not allowed, but part-time operation is possible. Candidates typically have a net worth of $350,000-$500,000 and cash available of $100,000-$150,000.

  3. Recognition & Awards

    Magnolia has gained a cult-like following with thousands of five-star reviews and strong franchisee validation. Many franchisees have opened multiple locations, reflecting robust growth and brand loyalty.

  4. Industry / Market

    Magnolia operates in the $43 billion soap and household products industry, which is growing as consumers increasingly demand clean, natural, and plant-based personal care products. The brand’s focus on transparency and ingredient safety aligns with rising consumer health awareness, positioning it well in a competitive, expanding market.

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