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FRANCHISE RESALES

Buy a Magnolia Soap and Bath Franchise

Magnolia Soap and Bath Co. is a retail franchise built around plant-based, handcrafted personal care and home products: soaps, bath bombs, skincare, laundry wash, candles and homecare items, many made in-store and free from harsh chemicals, dyes and phthalates. Founded in 2016 by Magen Bynum after she searched for safer products for her daughter’s sensitive skin, the brand is woman-founded and family-first, with a Southern-hospitality positioning and a focus on ingredient transparency.

Stores typically occupy 1,200 to 1,500 square feet in high-traffic retail locations and double as a sensory experience, where customers can watch products being made and join soap-pouring and candle-making events. The product range spans more than 80 scents and colors. Franchisees earn across several streams: in-store sales, online orders for pickup and same-day delivery, hosted parties and events, and online affiliate commissions.

The network has grown to more than 50 family-owned and locally operated stores across the United States, with new locations opening regularly. Each store is run by an owner embedded in its community, and franchisees hold exclusive protected territories.

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Why buy a Magnolia Soap and Bath Franchise?

Buying a Magnolia Soap and Bath franchise places an owner in the clean, plant-based personal care category, a segment with steady consumer demand that has proved resilient across economic cycles. The brand pairs a differentiated, made-in-store product line with an experiential retail format that is hard for online-only competitors to replicate, supporting repeat visits and local loyalty.

The model is built on a proprietary product line, access to purchasing co-ops, multiple revenue streams beyond walk-in sales, and exclusive territory rights that protect a unit’s local market. A strong franchisee-satisfaction profile and a base of multi-unit owners point to operators who have chosen to reinvest in the system.

Magnolia Soap and Bath Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2016

    • Franchising Since

      2021

    • New Startup Cost

      $263,900 – $490,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      7%

      of Gross Sales or $1,250/mo min

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      52

    • New Units Opened *

      13

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $352,423

    * Based on 2025 data reported in the 2026 FDD

Magnolia Soap and Bath – Additional  Information

  1. Training & Support

    Incoming owners complete around 65 hours of initial training (33 classroom and 32 on-the-job hours) covering product creation, operations and marketing. Ongoing support runs through the Magnolia Support Center and includes a Learning Management System, a franchisee intranet platform, field operations support, marketing tools such as social media and SEO, and access to purchasing co-ops for product supply. Buyers of an existing Magnolia unit should confirm what transfer training and Support Center system access the franchisor provides to incoming ownership and any new hires.

  2. Ideal Owner

    Magnolia suits a hands-on, community-minded operator who enjoys customer interaction and a visible retail floor presence; absentee ownership is not permitted, though the brand supports both owner-operators and executive owners who hire a general manager. Strong fits are people-oriented, comfortable managing staff and running in-store events, and build local relationships easily. A genuine affinity for clean, plant-based products helps owners connect with the brand's loyal, values-driven customers. Prior retail experience is useful but not required.

  3. Recognition & Awards

    Magnolia Soap and Bath earned a place on Entrepreneur's Franchise 500, ranked #116 in 2026, and placed #21 on Entrepreneur's Top New & Emerging Franchises list. The brand reports strong customer-satisfaction signals, including a Net Promoter Score of 92.6 and an average customer rating of 4.95 stars, alongside thousands of five-star reviews and a base of multi-unit franchisees. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    Magnolia operates in the US organic personal care market, estimated at about $6.9 billion in 2025 and projected to reach $14.6 billion by 2033 (Grand View Research). Growth reflects rising demand for clean, transparent, plant-based formulations over products with harsh chemicals and synthetic fragrances. The made-in-store retail format adds a community and events dimension that online sellers struggle to match. For resale buyers, local foot traffic, store visibility and the strength of the existing customer base are the key demand factors.

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