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FRANCHISE RESALES

Buy a Mahana Fresh Franchise

Mahana Fresh is a fast-casual restaurant franchise built around customizable bowls with Hawaiian-inspired flavors, served in a welcoming tropical setting. Founded in Sarasota, Florida in 2018, the brand serves health-conscious diners seeking affordable, flavorful meals that fit a range of dietary lifestyles. The menu is built around gluten-friendly ingredients and offers options for Keto, Vegan, Vegetarian, and Pescatarian diners, giving the concept broad appeal within the better-for-you dining segment.

Locations operate as brick-and-mortar counter-service restaurants, designed for efficient throughput with typical teams of around 20 employees. The name “Mahana” is a Hawaiian word meaning “like the sun,” and the brand positions warmth, positive energy, and community connection as central to the customer experience.

Mahana Fresh is an emerging franchise system with active national and international expansion goals. For resale buyers, the brand’s smaller network size means unit performance depends significantly on the individual location’s local reputation, customer relationships, and operational consistency.

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Why buy a Mahana Fresh Franchise?

The better-for-you fast-casual category is one of the most consistent growth areas in US dining, and Mahana Fresh has positioned itself to capture demand across a broad consumer base with a multi-diet menu accommodating Keto, Vegan, Vegetarian, Pescatarian, and gluten-friendly preferences. That breadth of menu appeal reduces dependence on any single dietary trend and supports repeat traffic from varied households within a trade area.

The brand’s operational structure is designed to allow for semi-absentee ownership, which can benefit resale buyers looking for a managed restaurant model. Franchisees receive a full operational system, a dedicated operations team member available through weekly support calls, recruiting assistance, and co-operative marketing infrastructure built into the franchise relationship.

Mahana Fresh Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2018

    • Franchising Since

      2018

    • New Startup Cost

      $222,200 – $696,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      10%

      of future franchise fee or $4,000, whichever greater

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      6

    • New Units Opened *

      2

    • Units Transferred *

      1

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2023 data reported in the 2024 FDD

Mahana Fresh – Additional  Information

  1. Training & Support

    Mahana Fresh's training program combines two weeks of off-site classroom instruction with two weeks of on-site, hands-on training. Ongoing operational support is delivered through weekly calls with a dedicated operations team member who serves as a single point of contact for day-to-day restaurant management questions. Franchisees also receive recruiting assistance and access to co-operative marketing programs. Resale buyers should confirm with Mahana Fresh what initial training and system access are available to incoming owners at the point of transfer.

  2. Ideal Owner

    Mahana Fresh suits operators who are comfortable managing a team of restaurant staff and actively engaging with their local community. Prior food service or franchise experience is useful but not a stated requirement; the training program is structured to bring new operators up to speed. The model can accommodate semi-absentee ownership for buyers who plan to hire a capable general manager, though active oversight of operations and local marketing is important for sustaining customer traffic and team performance.

  3. Recognition & Awards

    Mahana Fresh has built its reputation within the better-for-you fast-casual segment through a locally focused service model, a broad multi-diet menu, and a customer experience grounded in Hawaiian warmth and community connection. The brand has earned positive local reception in the markets where it operates, with appeal to diners who prioritize fresh, customizable, health-forward options. For resale buyers, brand-level recognition should be considered alongside the specific unit's local reviews, referral relationships, and community visibility within its trade area.

  4. Industry / Market

    The US fast-casual restaurant market is expanding at a strong pace; Technavio projects compound annual growth of 14% through 2030, with the dine-in segment alone valued at $63.1 billion in 2024. Consumer demand for fresh, customizable meals, particularly among health-conscious diners, continues to drive growth in the better-for-you fast-casual category. The segment benefits from relatively stable per-visit spending and repeat patronage in well-positioned locations. For resale buyers, local competitive density and trade area demographics are key factors to assess alongside the unit's revenue history.

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