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FRANCHISE RESALES

Buy a MaidThis Franchise

MaidThis is a home-based cleaning franchise serving two main customer groups: residential homeowners seeking recurring maid service and vacation rental hosts who need reliable turnover cleaning between guest stays. Founded in 2013 and franchising since 2020, the brand operates across a growing network in more than a dozen US states, with active markets from Los Angeles and Chicago to Tampa, Atlanta, and Salt Lake City.

The business model centers on contractor management and technology rather than owner-operated cleaning. Franchisees recruit and manage a network of pre-screened independent contractors, supported by proprietary scheduling software that automates booking, payment processing, client communication, and calendar syncing with short-term rental platforms including Airbnb and VRBO. No storefront is required; the business operates entirely from home.

Revenue comes from three segments: recurring residential cleaning, high-frequency vacation rental turnovers, and a growing commercial cleaning division. Serving both the traditional recurring residential market and the short-term rental niche, the brand has a structural differentiator that sets it apart from single-segment cleaning competitors.

Latest Resales

  • There are currently no MaidThis resales available

Why buy a MaidThis Franchise?

MaidThis serves two demand segments with strong repeat-booking profiles: residential homeowners who rebook weekly or bi-weekly, and vacation rental hosts who generate a booking with every guest turnover. Commercial cleaning adds a third income channel. Proprietary scheduling software automates booking, client communication, and contractor dispatch, reducing the overhead an independent operator would carry.

For those considering whether to buy a MaidThis franchise, the home-based model removes commercial lease costs. Protected territories give franchisees defined reach without internal competition, and the established contractor vetting process reduces the cold-start challenge independent cleaning businesses face. Franchise Business Review and Entrepreneur have both recognized the brand, indicating system maturity and franchisee satisfaction.

MaidThis Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2013

    • Franchising Since

      2020

    • New Startup Cost

      $49,550 – $67,650

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $39,000

      for new territories

    • Transfer Fee

      75%

      of Initial Franchise Fee; 50% if existing; $1,500 between owners

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      15

    • New Units Opened *

      8

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $29,536

    * Based on 2023 data reported in the 2024 FDD

MaidThis – Additional  Information

  1. Training & Support

    Initial franchisee training covers 25 hours of classroom instruction and 25 hours of on-the-job training, spanning operations, marketing, contractor hiring, and customer management. Ongoing support includes business coaching, lead generation tools, national advertising resources, and access to the proprietary scheduling software and automated client communication systems. Resale buyers should confirm with MaidThis what initial training and scheduling platform access are provided to incoming owners when ownership transfers.

  2. Ideal Owner

    The model suits someone comfortable managing a remote team of independent contractors, with no requirement for prior cleaning or industry experience. Day-to-day activity centers on sales and local marketing to build residential and vacation rental accounts, followed by scheduling oversight, quality management, and customer communication through the platform. A background in sales, customer service, or operations management transfers well. The role calls for an engaged owner willing to put in active work during the ramp-up phase rather than a hands-off investor from day one.

  3. Recognition & Awards

    MaidThis has received recognition from Franchise Business Review as a Top 200 Franchise in both 2025 and 2026, and as a Top Franchise for Culture in both years. Entrepreneur Magazine named the brand to its Franchise 500 Top New and Emerging list in 2024 and also recognizes it among its Top Low-Cost Franchises. On the consumer side, the brand holds professional recognition from Thumbtack and Bark, reflecting service quality across its franchise network. For resale buyers, the Franchise Business Review awards carry particular weight as they are based on franchisee satisfaction data.

  4. Industry / Market

    The US residential cleaning services market is growing steadily, driven by rising dual-income household rates and increased demand for time-saving services. With roughly 45% of dual-income US households using professional cleaners on a recurring basis, residential cleaning is projected to grow around 3% annually through 2029. The vacation rental segment adds a distinct demand layer: hosts on Airbnb and VRBO require turnover cleaning after every checkout, generating high-frequency repeat bookings. Local vacation rental density is a key factor for resale buyers evaluating a specific territory's revenue potential.

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