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FRANCHISE RESALES

Buy a Margaritas Franchise

Margaritas Mexican Restaurant is a casual-dining Mexican restaurant and bar brand founded in 1985, when John Pelletier opened his first location in New England. The company is headquartered in Portsmouth, New Hampshire, and began franchising in 2010. Its menu is built around scratch-made Mexican food and the brand’s signature margaritas, served in a colorful, hospitality-led setting.

The brand operates around 25 restaurants across Connecticut, Maine, Massachusetts, New Hampshire and Pennsylvania, an established footprint spanning New England and the Mid-Atlantic. Each location combines three revenue streams under one roof: a full dining room, a late-night bar, and delivery and pickup, serving families, groups and individual guests.

In 2022 Margaritas introduced “Nuevo-Marg,” a refreshed interior design concept that allows flexible footprint sizes and the use of existing sites. Units run on a technology stack that includes app-based loyalty, online ordering, point-of-sale and inventory management.

Latest Resales

  • There are currently no Margaritas resales available
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Why buy a Margaritas Franchise?

Buying a Margaritas franchise offers entry into a brand with more than 40 years of operating history and a loyal regional following in the casual Mexican dining category. The multi-revenue model — a dining room, a bar program, and delivery and pickup — gives a single location several ways to generate sales rather than leaning on one daypart.

For owners pursuing growth, Margaritas offers area-developer incentives, including a temporary royalty reduction for franchisees who commit to multiple units and open on an agreed timeline. The flexible Nuevo-Marg format and existing technology systems are designed to simplify operations and support owners who want to scale within a protected territory.

Margaritas Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000

    • Initial Investment

      $1,538,500 – $2,846,600

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 360 hours on the job training

    • 90 hours classroom training

    • Ongoing support

    • Marketing support

Margaritas – Additional  Information

  1. Training & Support

    Margaritas provides initial training covering operations, marketing and financial management, reported as 90 hours of classroom training plus 360 hours of on-the-job training. Franchisees run the business on an integrated technology stack including app-based loyalty, online ordering, point-of-sale and inventory management, with ongoing operational and marketing support from the franchisor team. Buyers of an existing Margaritas unit should confirm what transfer training and system access the franchisor provides to incoming owners, and the certification status of the management team already in place.

  2. Ideal Owner

    The model suits hands-on hospitality operators comfortable running a full-service restaurant and bar, managing sizable front- and back-of-house teams, and holding service standards across busy dayparts. Prior restaurant experience is valued but not required, given the structured training program. Strong people management, local marketing instincts and a community-minded approach fit the brand's culture, and the area-developer incentives reward owners with the capacity to operate multiple locations.

  3. Recognition & Awards

    Margaritas has built recognition over more than 40 years through its presence across New England and the Mid-Atlantic, its scratch-made cuisine and its reputation for margaritas described as among the best outside Mexico. The brand is also known for community involvement, including charitable events, student field trips and visiting-artist programs. For resale buyers, brand-level reputation should be weighed alongside the specific territory's standing, including local reviews, repeat customers and community visibility.

  4. Industry / Market

    Mexican cuisine is one of the largest and most resilient segments of US dining: IBISWorld estimates the US Mexican restaurants industry at about $105 billion in 2025. Demand is supported by the mainstream popularity of Mexican food and the growth of off-premise ordering through delivery and pickup, which full-service brands now run alongside dine-in. For resale buyers, casual full-service restaurants depend heavily on local catchment, labor availability and competition, so a unit's specific market position matters as much as category demand.

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