FRANCHISE RESALES

Buy a Margaritas Franchise

Margaritas is a well-established Mexican restaurant franchise founded in 1985 by John Pelletier, with roots dating back to his first venture, Tio Juan’s, in Concord, NH. The brand has grown to 25 locations across New England and the Mid-Atlantic, known for its authentic scratch-made Mexican cuisine, warm hospitality, and a lively, celebratory atmosphere centered around its world-famous margaritas. Margaritas combines a robust dining room, a thriving late-night bar, and cutting-edge delivery and pickup services under one roof, appealing to families, groups, and individuals. The brand recently introduced “Nuevo-Marg,” a refreshed interior design concept allowing flexible footprint sizes and leveraging existing sites, supported by best-in-class technology including app loyalty, online ordering, and inventory management.

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Why buy a Margaritas Franchise?

Investing in a Margaritas franchise offers entry into a proven, established brand with a loyal customer base and multiple revenue streams under one roof. Franchisees benefit from a turnkey business model supported by advanced technology, comprehensive training, and ongoing franchisor support. The brand’s focus on authentic cuisine, vibrant atmosphere, and operational simplicity creates a compelling opportunity in a growing Mexican casual dining market, with incentives for area developers and a flexible footprint adaptable to various locations.

Margaritas Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000

    • Initial Investment

      $1,538,500 – $2,846,600

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 360 hours on the job training

    • 90 hours classroom training

    • Ongoing support

    • Marketing support

Margaritas – Additional  Information

  1. Franchisee Support

    Margaritas offers comprehensive franchisee support with proven operational processes, ongoing training, marketing assistance, and advanced technology systems that simplify operations and boost revenue. Initial training covers all aspects from marketing to financial management, with continuous support to ensure franchisee success. The franchisor also provides incentives such as a 40% royalty fee reduction for area developers who meet certain growth milestones.

  2. Accolades & Awards

    Margaritas is recognized for its longevity, authentic Mexican dining experience, and strong regional presence. Its reputation for scratch-made food and the best margaritas outside Mexico has earned it a passionate, loyal customer base and a respected position in the casual dining Mexican restaurant category.

  3. Industry / Market

    The Mexican casual dining segment remains profitable and resilient, driven by consumer demand for authentic, high-quality ethnic cuisine and vibrant dining experiences. Margaritas’ multi-revenue stream model—combining dining, bar, and delivery—positions it well in a competitive market. The brand’s recent operational refinements and technology adoption enhance efficiency and profitability, supporting growth in a dynamic restaurant industry.

  4. Ideal Owner

    The ideal Margaritas franchisee is passionate about delivering authentic Mexican food and exceptional hospitality within a fun, community-focused environment. No prior restaurant experience is required due to extensive training and support. Candidates should have strong customer service skills, a commitment to brand values, and the financial capacity to invest (minimum $550K liquid capital, $750K net worth).

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