FRANCHISE RESALES

Buy a Martinizing Cleaners Franchise

Martinizing Cleaners is a pioneering dry cleaning franchise established in 1949, known for revolutionizing the industry with the introduction of a non-flammable solvent that enabled quick, on-premise dry cleaning services. With over 500 franchised locations worldwide and headquartered in Naples, Florida, Martinizing is the largest dry cleaning franchise globally. The brand offers a variety of services including dry cleaning, laundry, tailoring, shoe repair, wedding gown preservation, and leather care, catering to a white-collar clientele with a median household income above $60,000. Martinizing’s franchise model supports multi-unit ownership and conversion of existing dry cleaners, providing flexible entry points ranging from $37,500 to $744,000 total investment, with franchise fees between $25,000 and $62,500 depending on the model chosen.

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Why buy a Martinizing Cleaners Franchise?

Owning a Martinizing franchise means joining a trusted, iconic brand with a proven track record and innovative cleaning technology. The franchise offers a recession-resistant business with recurring revenue from essential garment care services. Franchisees gain access to a supportive network, advanced eco-friendly processes, and growing consumer demand for convenient, quality dry cleaning. Martinizing’s legacy, combined with modern service offerings like pickup and delivery, creates a compelling opportunity for entrepreneurs seeking a stable, scalable business in the garment care industry.

Martinizing Cleaners Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1949

    • Franchising Since

      1949

    • New Startup Cost

      $40,900 – $796,742

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $27,000 - $60,000

      for new territories

    • Transfer Fee

      80%

      of then-current Initial Franchise Fee

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      153

    • New Units Opened *

      12

    • Units Transferred *

      6

    • Avg. Unit revenue *

    * Based on 2025 data reported in the 2026 FDD

Martinizing Cleaners – Additional  Information

  1. Training & Support

    Martinizing provides franchisees with comprehensive training, ongoing operational support, marketing assistance, and access to advanced technology platforms. Franchisees benefit from the brand’s strong name recognition, proprietary cleaning processes, and environmentally friendly solutions, alongside support for site selection, equipment, and business growth strategies. The franchisor emphasizes hands-on operators, offering tailored coaching to help franchisees build sustainable businesses.

  2. Ideal Owner

    The ideal Martinizing franchisee is a motivated, hands-on entrepreneur with strong customer service skills and a commitment to quality and environmental responsibility. Prior experience in retail or service industries is beneficial but not required, as Martinizing offers thorough training and operational support. Owners who value community engagement and efficient business management will thrive.

  3. Recognition & Awards

    Celebrating over 75 years in business, Martinizing is widely regarded as the oldest and most recognized dry cleaning franchise. It is praised for pioneering one-hour dry cleaning and for its commitment to eco-friendly cleaning methods. The brand’s longevity and global presence underscore its industry leadership and franchisee success.

  4. Industry / Market

    The dry cleaning industry remains steady, driven by busy consumers valuing convenience and quality garment care. Growing environmental awareness boosts demand for green cleaning technologies like GreenEarth®. Martinizing’s adaptation to evolving customer needs and its expansion into pickup and delivery services position it well in a mature yet resilient market.

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