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FRANCHISE RESALES

Buy a Martinizing Cleaners Franchise

Martinizing Cleaners is the longest-running dry cleaning franchise in the United States, established in 1949 and today part of Clean Brands, LLC, a Naples, Florida-based parent that also holds Lapels Cleaners, 1-800-DryClean, and several other garment-care brands. The network spans more than 350 locations across seven countries.

Services cover the full range of professional garment care: dry cleaning, wash and dry-fold, shirt laundry, alterations and repairs, wedding gown preservation, leather and suede care, shoe cleaning and repair, rug cleaning, and pickup and delivery. Martinizing partners with GreenEarth® Cleaning, a liquid silicone-based process free of petrochemicals, and offers professional wet cleaning using biodegradable soaps as a non-toxic alternative.

Franchise operators choose from four entry formats: a full Plant with Retail Store (the hub facility), a lower-investment Satellite Store, a Martinizing Delivers route-only model, and a Conversion program for independent dry cleaners seeking to join the brand. Multi-unit ownership is supported across all formats.

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Why buy a Martinizing Cleaners Franchise?

Martinizing Cleaners brings more than 75 years of brand recognition to a service category known for repeat, loyalty-driven demand. Professional garment care ties to consumers’ professional and social lives and holds steady across economic cycles. Those looking to buy a Martinizing Cleaners franchise gain access to a name consumers trust for formalwear, workwear, and specialty items, backed by the multi-brand network of parent company Clean Brands, LLC.

The franchise model is versatile: operators can run a full-service plant, a lower-overhead satellite that routes garments to a hub, or a Martinizing Delivers route-only operation. This variety means resale buyers may encounter different unit types with distinct revenue profiles and staffing needs. The GreenEarth® Cleaning partnership and professional wet cleaning capabilities give operators a credible sustainability offering valued by today’s garment care customers.

Martinizing Cleaners Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1949

    • Franchising Since

      1949

    • New Startup Cost

      $40,900 – $796,742

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $27,000 - $60,000

      for new territories

    • Transfer Fee

      80%

      of then-current Initial Franchise Fee

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      153

    • New Units Opened *

      12

    • Units Transferred *

      6

    • Avg. Unit revenue *

    * Based on 2025 data reported in the 2026 FDD

Martinizing Cleaners – Additional  Information

  1. Training & Support

    Martinizing provides new franchisees with 123 hours of on-the-job training and 10 hours of classroom instruction covering garment care techniques, customer service, and store operations. Ongoing support includes marketing assistance, operational guidance, and access to the brand's technology systems, including the GreenEarth® process and pickup-and-delivery platform. Resale buyers should confirm with Martinizing what initial and transfer training and technology access are provided to incoming owners.

  2. Ideal Owner

    Martinizing suits hands-on operators comfortable managing trained garment care staff and building the local customer relationships that drive repeat business. Plant-format owners benefit from comfort with facility and equipment oversight, while satellite and route operators work in a lighter model that rewards local marketing and service consistency. Prior experience in retail, hospitality, or consumer services is helpful, though the brand's training covers garment care fundamentals. Across all formats, community trust and a personal commitment to service quality are the most valuable assets.

  3. Recognition & Awards

    Martinizing Cleaners was ranked #342 on Entrepreneur's 2025 Franchise 500, one of the franchise industry's most cited annual rankings. The brand also holds the distinction of being the longest-running dry cleaning franchise in the United States, operating continuously since 1949. With more than 20,000 five-star customer reviews across the network and a 75-year track record, Martinizing carries strong consumer name recognition in the communities it serves. Resale buyers should evaluate the specific territory's local reputation and online review profile alongside brand-level recognition.

  4. Industry / Market

    The US laundry facilities and dry-cleaning services market was valued at approximately $12.74 billion in 2025 and is projected to reach $18.45 billion by 2032 at a CAGR of around 5.4%, according to Research and Markets. Growth is driven by time-pressured urban consumers outsourcing garment care, rising demand for eco-friendly cleaning methods, and expansion of on-demand pickup and delivery services. For resale buyers, the category's recession-resistant demand profile and loyal repeat-customer base are important considerations when evaluating unit performance.

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