FRANCHISE RESALES

Buy a Massage Envy Franchise

Mar Massage Envy is a leading wellness franchise founded in 2002, specializing in therapeutic massages, facials, and assisted stretch sessions delivered in a spa-like environment. With over 1,100 locations across the U.S. and a network of around 35,000 licensed therapists and estheticians, Massage Envy serves more than 1.6 million members, making it one of the largest and most recognized brands in the personal care and wellness industry. The brand pioneered the membership-based model, encouraging regular self-care and wellness routines, which creates a steady, recurring revenue stream for franchisees.

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Why buy a Massage Envy Franchise?

Investing in a Massage Envy franchise offers entry into a proven, recession-resilient wellness brand with a large, loyal membership base and recurring revenue through its subscription model. Franchisees benefit from comprehensive training, ongoing support, and marketing resources, along with proprietary technology to streamline operations. The brand’s focus on holistic body care and affordable self-care services makes it a compelling opportunity in a growing wellness market. Initial investment ranges from approximately $606,000 to $1 million, with veteran discounts available on franchise fees.

Massage Envy Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2002

    • Franchising Since

      2003

    • New Startup Cost

      $719,350 – $1,081,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      66.67%

      of Initial Franchise Fee

    • Royalty Fee

      6%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      1009

    • New Units Opened *

      1

    • Units Transferred *

      88

    • Avg. Unit revenue *

      $1,137,964

    * Based on 2024 data reported in the 2025 FDD

Massage Envy – Additional  Information

  1. Training & Support

    Massage Envy provides extensive franchisee support including 15 days of initial training (classroom and on-the-job), ongoing operational assistance, marketing resources such as national and regional advertising, social media, SEO, and email campaigns. Franchisees also benefit from proprietary software, purchasing co-ops, site selection help, and a dedicated franchisee intranet platform. This comprehensive support system helps franchisees maintain high service standards and grow their business effectively.

  2. Ideal Owner

    The ideal Massage Envy franchisee is a hands-on operator passionate about wellness and customer service. Prior experience in wellness or spa management is helpful but not mandatory due to the brand’s thorough training and support. Candidates should have strong leadership skills, a commitment to quality care, and meet financial requirements including a net worth of $500,000 and liquid assets of $150,000.

  3. Recognition & Awards

    Massage Envy is ranked #265 in Entrepreneur’s 2025 Franchise 500, reflecting its strong market presence and franchisee success. It is widely recognized as a pioneer in the wellness franchise sector and maintains a loyal customer base through its quality services and membership model. The brand’s longevity and scale underscore its leadership in therapeutic massage and skincare services.

  4. Industry / Market

    The wellness industry continues to grow as consumers increasingly prioritize health and self-care. Massage Envy’s membership model capitalizes on this trend by promoting affordable, regular wellness treatments. Despite a competitive market, the brand’s national footprint and recurring revenue model position it well for sustained growth in a sector projected to expand steadily.

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