FRANCHISE RESALES

Buy a MassageLuXe Franchise

MassageLuXe is a rapidly expanding massage and spa franchise founded in 2008, offering luxurious massages, facials, and waxing services designed to promote relaxation, pain relief, and overall wellness. The brand operates on a membership model that generates most revenue through recurring monthly fees, with a unique customer-friendly approach allowing members to carry over unused services without long-term contracts or enrollment fees, fostering strong client loyalty. MassageLuXe’s spas provide a variety of customizable treatments and retail products, enhancing customer satisfaction and increasing revenue potential. With over 80 franchises nationwide and exclusive territories, MassageLuXe is positioned as a leader in the growing $18 billion spa and massage industry, emphasizing mental health and well-being as part of its core mission

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Why buy a MassageLuXe Franchise?

Investing in MassageLuXe offers entry into a scalable, membership-driven spa franchise with a proven business model and strong growth trajectory. Franchisees benefit from diversified revenue streams, including massage, skincare, and waxing, supported by robust training, marketing, and technology. The brand’s commitment to customer flexibility and wellness positions it well for long-term success in the booming health and wellness industry.

MassageLuXe Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2007

    • Franchising Since

      2008

    • New Startup Cost

      $575,600 – $835,300

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $42,500

      for new territories

    • Transfer Fee

      50%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      5–6%

      of Gross Revenue

    • Marketing Fee

      3.50%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      104

    • New Units Opened *

      13

    • Units Transferred *

      7

    • Avg. Unit revenue *

      $891,848

    * Based on 2025 data reported in the 2026 FDD

MassageLuXe – Additional  Information

  1. Training & Support

    MassageLuXe is a fast-growing massage and spa franchise founded in 2007 in St. Louis, Missouri, specializing in massage therapy, facials, and waxing services. The brand’s innovative membership-based model generates steady recurring revenue by offering flexible monthly plans without long-term contracts, allowing members to carry over unused services, which fosters strong customer loyalty and low attrition rates. With over 96 locations across 20 states and plans to double in size within three years, MassageLuXe is well-positioned in the expanding $18 billion massage industry. Their service menu includes deep tissue, Swedish, prenatal, aromatherapy, reflexology, hot stone, sports, and trigger point massages, alongside skincare and waxing, appealing to a broad wellness-focused clientele.

  2. Ideal Owner

    The ideal MassageLuXe franchisee is a motivated, customer-focused entrepreneur with strong work ethic and passion for health and wellness. Prior experience in spa or retail management is helpful but not required due to extensive training. Owners should be committed to delivering exceptional service and managing a team in a high-touch environment.

  3. Recognition & Awards

    MassageLuXe provides comprehensive training both at headquarters and on-site, ongoing operational assistance, and marketing support including local and national campaigns, social media, and referral programs. Franchisees benefit from proprietary management software that streamlines scheduling, membership, sales tracking, and financial reporting. Support also includes site selection, grand opening guidance, and continuous business coaching. They were also recognized by Franchise Business Review as one of the Top 200 Franchises in 2026.

  4. Industry / Market

    The massage and wellness industry is growing rapidly, driven by increasing consumer awareness of health benefits and self-care. The $18 billion U.S. massage market continues to expand, supported by rising demand for affordable, high-quality wellness services. MassageLuXe’s membership model and diversified service offerings align with these trends, providing franchisees with a stable, recurring revenue stream.

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