FRANCHISE RESALES

Buy a Maui Wowi Franchise

Maui Wowi is a vibrant franchise specializing in Hawaiian-inspired smoothies and premium coffees, offering a unique “vacation in a cup” experience through flexible, mobile business models such as carts, kiosks, concession trailers, and food trucks. Founded over three decades ago, Maui Wowi has grown to over 450 units across six countries, serving customers at 10,000 events annually including sports stadiums, convention centers, and college campuses. Its mobile tiki hut-style carts provide unmatched versatility, allowing franchisees to operate in diverse venues without the overhead of traditional brick-and-mortar locations. This flexibility enables owners to tailor their business to their lifestyle and market opportunities.

Latest Resales

  • There are currently no Maui Wowi resales available
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Why buy a Maui Wowi Franchise?

Investing in Maui Wowi offers a low-to-moderate initial investment with a flexible, mobile business model that stands out in the booming beverage industry. Franchisees gain access to proprietary Hawaiian-inspired products, a proven operational system, and extensive support to maximize growth. The opportunity to operate multiple units and serve diverse markets provides scalable income potential. Maui Wowi’s unique blend of tropical vibes, community culture, and business flexibility makes it an appealing choice for entrepreneurs seeking a fun and rewarding franchise experience.

Maui Wowi Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1983

    • Franchising Since

      2002

    • New Startup Cost

      $28,900 – $597,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000 – $50,000

      for new territories

    • Transfer Fee

      25%

      of current Initial Franchise Fee

    • Royalty Fee

      Not Collected

    • Marketing Fee

      15%

      of product/supply purchases

  • Unit Performance

    • Total Units *

      80

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Maui Wowi – Additional  Information

  1. Training & Support

    Maui Wowi delivers comprehensive franchisee support with a week-long hands-on training program, ongoing marketing assistance including social media, SEO, and email campaigns, plus operational guidance. Franchisees benefit from protected event territories and a collaborative system that encourages growth through multiple unit ownership. The brand’s support infrastructure ensures both new and experienced entrepreneurs can thrive by leveraging proven systems and a strong community culture.

  2. Ideal Owner

    The ideal Maui Wowi franchisee is a motivated, hands-on entrepreneur who values flexibility and enjoys engaging with customers in dynamic environments. No prior food service experience is required, but a willingness to embrace the brand’s fun, aloha spirit and a proactive work ethic are essential. Candidates should have at least $75,000 in liquid capital and be ready to build a business that fits their lifestyle.

  3. Recognition & Awards

    Maui Wowi’s longevity, rapid expansion, and reputation as a pioneer in mobile beverage franchising underscore its strong market position. Its unique Hawaiian theme and consistent customer demand have earned it a loyal following and recognition in the food and beverage franchise sector.

  4. Industry / Market

    The beverage and mobile food service industry is expanding as consumers seek convenient, on-the-go options with premium quality. Maui Wowi’s mobile model capitalizes on this trend, offering year-round revenue opportunities at events, venues, and high-traffic locations. The brand’s scalable, low-overhead approach positions franchisees to benefit from growing demand in a resilient market.

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