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FRANCHISE RESALES

Buy a Maui Wowi Franchise

Maui Wowi Hawaiian Coffees & Smoothies is a mobile beverage franchise founded in 1983, serving Hawaiian-inspired fruit smoothies and premium coffee at events, venues, and high-traffic locations. The brand operates under Kahala Brands, a multi-concept franchising company with more than 30 brands and operational teams spanning marketing, purchasing, distribution, and R&D.

The business model is built around mobility rather than fixed locations. Franchisees choose from several equipment formats: the Ka’anapali Cart, kiosk, food truck, concession trailer, or the Sprinter Van introduced in 2026. This approach removes the need for a commercial lease and lets operators serve sports events, festivals, corporate gatherings, college campuses, and similar venues.

Rather than selling exclusive geographic territories, Maui Wowi uses an event-and-venue protection model: once a franchisee secures a specific event or venue, it is protected for their ongoing use. Operators can pursue opportunities anywhere those events have not been claimed by another franchisee, including out-of-state options. Multi-unit ownership is actively encouraged.

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Why buy a Maui Wowi Franchise?

Those who buy a Maui Wowi franchise enter a brand with over four decades in the specialty beverage market, with dual revenue streams from Hawaiian-inspired smoothies and premium coffee. The mobile model means operators are not locked into a single location; those with multiple formats can spread across different event types and venues to build diverse revenue.

Backing from Kahala Brands brings operational resources most independent beverage operators could not access on their own; dedicated teams covering marketing, operations, purchasing, distribution, and R&D support every franchisee. The absence of a commercial lease keeps fixed costs lower than brick-and-mortar concepts. A resale unit may also carry an established event calendar and secured venues, giving an incoming buyer a more immediate path to revenue than building those relationships from scratch.

Maui Wowi Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1983

    • Franchising Since

      2002

    • New Startup Cost

      $28,900 – $597,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000 – $50,000

      for new territories

    • Transfer Fee

      25%

      of current Initial Franchise Fee

    • Royalty Fee

      Not Collected

    • Marketing Fee

      15%

      of product/supply purchases

  • Unit Performance

    • Total Units *

      80

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Maui Wowi – Additional  Information

  1. Training & Support

    Maui Wowi's initial training combines 32-40 hours of classroom instruction with 8-24 hours of on-the-job training, covering product knowledge, customer service, and operations. Ongoing support is delivered through Kahala Brands' teams spanning marketing, purchasing, distribution, and R&D. Franchisees have access to a marketing library with social media assets and location-specific customisations, and the Franchise Advisory Council provides an elected-franchisee forum for ongoing brand feedback. Resale buyers should confirm what onboarding and transfer training Maui Wowi provides to incoming owners.

  2. Ideal Owner

    The Maui Wowi model suits operators comfortable in customer-facing, event-driven environments and able to build a schedule around venues and occasions. No prior food service experience is required, but strong customer engagement skills and the ability to develop venue relationships are an advantage. The role involves managing mobile equipment and building an active event calendar; operators who enjoy variety and direct customer contact tend to perform well. The model supports full- or part-time operation and lends itself to multi-unit growth.

  3. Recognition & Awards

    Maui Wowi has operated as a franchise since 1983, establishing it as one of the longer-running mobile beverage concepts in the sector. The brand has received recognition in Entrepreneur magazine's Franchise 500 listing. As part of Kahala Brands, franchisees benefit from the parent company's broad industry presence; Kahala Brands reports nearly $750 million in annual system-wide sales across its portfolio of more than 30 concepts. For resale buyers, brand recognition at the unit level is most meaningfully reflected in local event presence, customer following, and community visibility.

  4. Industry / Market

    The US smoothies market was valued at approximately $4.83 billion in 2025 and is projected to grow to $11.74 billion by 2035, according to Precedence Research. Consumer demand for convenient, health-oriented beverages continues to support both smoothies and premium coffee. Mobile and event-based beverage concepts benefit from growing consumer spending at live events, festivals, and corporate venues. For resale buyers, unit revenue is closely tied to the strength of the local event calendar and how consistently the current operator has developed venue relationships.

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