FRANCHISE RESALES

Buy a Merry Maids Franchise

Merry Maids is a leading residential cleaning franchise with over 40 years of experience and more than 525 independently owned locations across North America. As part of the ServiceMaster Brands family, Merry Maids offers franchisees a proven business model focused on delivering high-quality home cleaning services. The brand emphasizes independence for franchise owners while providing extensive support, including marketing, operations, technical assistance, and training. Franchisees benefit from a strong national brand recognized for exceptional service and quality, cleaning over 120,000 homes in the U.S. and Canada. Merry Maids targets organized, ambitious self-starters with excellent customer service skills, offering a recurring revenue model with premium pricing and no requirement for nights or weekends, making it an attractive opportunity for both new and seasoned entrepreneurs

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Why buy a Merry Maids Franchise?

Investing in a Merry Maids franchise offers the chance to own a business with a proven, scalable model in a growing, recession-resistant industry. Franchisees enjoy the independence of business ownership combined with the strength of a nationally recognized brand and extensive support. The recurring revenue model, premium pricing, and no requirement for after-hours work enhance work-life balance. Additionally, veterans benefit from a 20% discount on the franchise fee, making ownership more accessible. Merry Maids’ reputation, robust training, and marketing resources position franchisees for long-term success in a high-demand market

Merry Maids Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1979

    • Franchising Since

      1990

    • New Startup Cost

      $126,880 – $170,110

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $55,000

      for new territories

    • Transfer Fee

      25%

      of Initial Franchise Fee; 7.5% to adult child; $500 spouse/entity; 15% on death

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      1.30%

      of Gross Sales

  • Unit Performance

    • Total Units *

      802

    • New Units Opened *

      8

    • Units Transferred *

      35

    • Avg. Unit revenue *

      $487,441

    * Based on 2024 data reported in the 2025 FDD

Merry Maids – Additional  Information

  1. Training & Support

    Merry Maids provides comprehensive support starting from initial training through ongoing assistance. Franchisees receive hands-on virtual and in-person training, a digital learning management system for staff, real estate and site selection support, grand opening assistance, and continuous guidance from a dedicated Business Development Consultant. Marketing support includes professionally developed materials, national and local campaigns, and a 24/7 e-commerce platform for customer scheduling. This robust support network helps franchisees overcome challenges and grow their businesses effectively

  2. Ideal Owner

    The ideal Merry Maids franchise owner is an organized, ambitious, and independent self-starter with outstanding customer service skills. Business savvy, leadership ability, and a hands-on management style are important. Owners can come from diverse backgrounds, including operations, finance, or marketing, and do not need prior cleaning industry experience thanks to the brand’s comprehensive training and support

  3. Recognition & Awards

    Merry Maids is an award-winning brand recognized as a category leader in residential cleaning. It is part of the reputable ServiceMaster Brands, known for quality customer service since 1979. The franchise’s long-standing presence and national recognition contribute to its strong reputation and trust among customers and franchisees alike

  4. Industry / Market

    The residential cleaning industry is experiencing significant growth as more households seek cleaning services to save time and simplify their lives. This trend creates a strong and expanding market for Merry Maids franchisees. The industry’s shift from luxury to necessity supports a stable, recurring revenue stream, making it a resilient sector with immense growth potential for entrepreneurs

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