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FRANCHISE RESALES

Buy a Merry Maids Franchise

Merry Maids is a residential home cleaning franchise that has served homeowners across the US and Canada since 1979. Operating under ServiceMaster Brands, itself backed by private equity firm Roark Capital Group, the brand provides recurring domestic cleaning services to busy households through a network of locally operated franchise territories.

Each franchise deploys trained two-person crews to residential customers on a recurring schedule. The model is built around regular service visits rather than one-off projects, with customers booking weekly, bi-weekly, or monthly cleans. Franchisees employ and manage their own cleaning staff rather than working with subcontractors, with crews operating during standard daytime hours on weekdays.

The brand delivers over 2 million cleaning services annually across the US and Canada, carrying well-established name recognition in the residential cleaning category. ServiceMaster Brands’ backing provides franchisees with national marketing infrastructure, group purchasing advantages, and home-services expertise built over several decades.

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Why buy a Merry Maids Franchise?

The residential cleaning market has proved resilient across economic cycles, with household cleaning increasingly viewed as a recurring household expense rather than a discretionary purchase. Merry Maids brings more than four decades of brand recognition and a nationally supported operating system, backed by the scale of ServiceMaster Brands and Roark Capital Group.

The recurring-revenue model is a core ownership advantage: franchisees build a base of regular customers that generates predictable weekly and monthly revenue. The daytime-only, weekday schedule gives the business a more structured working pattern than many home services models. Merry Maids’ track record and ServiceMaster Brands affiliation support a recognizable local market presence that an independent operator would have to develop from scratch.

Merry Maids Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1979

    • Franchising Since

      1990

    • New Startup Cost

      $126,880 – $170,110

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $55,000

      for new territories

    • Transfer Fee

      25%

      of Initial Franchise Fee; 7.5% to adult child; $500 spouse/entity; 15% on death

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      1.30%

      of Gross Sales

  • Unit Performance

    • Total Units *

      802

    • New Units Opened *

      8

    • Units Transferred *

      35

    • Avg. Unit revenue *

      $487,441

    * Based on 2024 data reported in the 2025 FDD

Merry Maids – Additional  Information

  1. Training & Support

    Initial training covers 64 classroom hours and 10 on-the-job hours, plus a pre-initial module of 10 classroom hours in general business management. Each franchisee is assigned a dedicated Business Development Consultant, supporting sales, marketing, and financial planning. Ongoing support includes franchise conventions, regional workshops, online cleaning courses, safety videos, and a 24/7 e-commerce platform for customer scheduling. Resale buyers should confirm what onboarding and transfer training the franchisor provides to incoming owners.

  2. Ideal Owner

    Merry Maids suits operators comfortable managing a small team of cleaning staff, with day-to-day service delivered by the crew. The role focuses on local marketing, customer retention, scheduling, and employee recruitment. No prior cleaning experience is required; the brand values strong customer service skills, business discipline, and people management ability. An owner comfortable with direct sales and building community relationships will fit the model well. The daytime-only, weekday schedule appeals to operators seeking a business with predictable working hours.

  3. Recognition & Awards

    Merry Maids has earned consistent recognition in Entrepreneur magazine's Franchise 500, ranked #159 in 2025 and #248 in 2026. The brand operates under ServiceMaster Brands, backed by Roark Capital Group, adding institutional credibility to its operational infrastructure. Merry Maids has built household name recognition over more than four decades in residential cleaning, with millions of services delivered annually across the US and Canada. For resale buyers, local reviews and community reputation in the specific territory are as important as brand-level recognition when assessing an existing unit's value.

  4. Industry / Market

    The US residential cleaning services market was valued at approximately $18 billion in 2024, with the broader US cleaning services sector forecast to grow steadily through the end of the decade. Demand is driven by dual-income households with limited time for domestic tasks and by an aging population seeking outsourced help. The category tends to be resilient across economic cycles, with recurring customers continuing service schedules even during downturns. For resale buyers, the affluence and household density of the service territory, along with local competition from regional independents, are key factors to review.

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