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FRANCHISE RESALES

Buy a Milex Complete Auto Care Franchise

Milex Complete Auto Care is an automotive repair and maintenance franchise operating under Moran Family of Brands, a multi-brand automotive franchisor that also manages Mr. Transmission and Turbo Tint. Founded in 1967 as Milex Tune-Up and Brake, the brand began franchising in 1972, adopted its current name in 2006, and has been part of the Moran network since 1997.

Service centers handle the full range of general mechanical work: oil changes, tune-ups, brake repair, engine diagnostics, factory-scheduled maintenance, exhaust, fuel systems, steering and suspension, and cooling systems. Milex positions itself as a dealership alternative, performing factory-recommended services without voiding warranties. Many locations operate as co-brands with Mr. Transmission, giving customers access to general repair and specialized drivetrain work under one roof.

The network spans more than 110 US locations, with additional presence in Canada and Africa. No automotive experience is required; the model is built around a trained technical team with the owner focused on customer relationships, local marketing, and shop management. The co-brand structure supports a broader service menu and higher average ticket values per visit.

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Why buy a Milex Complete Auto Care Franchise?

To buy a Milex Complete Auto Care franchise means entering a vehicle repair category with sustained demand from an aging US vehicle fleet and a consumer preference for maintaining existing cars over replacing them. The brand carries more than 50 years of consumer recognition, a dealership-alternative positioning that appeals to cost-conscious drivers, and a co-brand structure with Mr. Transmission that extends service range and average ticket value beyond what single-service shops offer.

The Moran Family of Brands support infrastructure includes purchasing co-ops, regional advertising, social media marketing, a loyalty programme, and corporate marketing assets for local campaigns. A VetFran discount is available to eligible veterans. Recognition in Entrepreneur Magazine’s Franchise 500 on multiple occasions, and listing as a top franchise for veterans, adds credential weight with both customers and prospective buyers.

Milex Complete Auto Care Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1956

    • Franchising Since

      1976

    • New Startup Cost

      $267,300 – $340,800

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      $7,500

    • Royalty Fee

      7–10%

      of weekly Gross Sales or $250/wk minimum

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      111

    • New Units Opened *

      4

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $884,923

    * Based on 2024 data reported in the 2025 FDD

Milex Complete Auto Care – Additional  Information

  1. Training & Support

    Milex franchisees complete a four-week onboarding programme covering 86.5 hours of classroom instruction and 61 hours of on-the-job training in automotive service, business operations, and marketing. A proprietary shop-management platform handles integrated parts ordering, real-time productivity and margin dashboards, and automated service reminders. Ongoing support includes quarterly site visits from regional business coaches, franchisee peer roundtables, purchasing co-ops, a loyalty programme, and corporate marketing assets for local campaigns. Buyers of an existing Milex unit should confirm what transfer training and proprietary platform access the franchisor provides to incoming ownership.

  2. Ideal Owner

    The Milex model suits an owner who is sales-forward and comfortable at the service desk, explaining repair options and building long-term customer relationships. Strong team-management skills are important; the franchisee hires and oversees technical staff rather than performing repairs personally. Business management and local marketing experience are assets, though automotive knowledge is not required. Franchisees who are community-oriented and process-driven, aligned with the brand's DRIVE values of Dedication, Respect, Integrity, Vision, and Engagement, tend to build the repeat business the model depends on.

  3. Recognition & Awards

    Milex Complete Auto Care/Mr. Transmission has been listed in Entrepreneur Magazine's Franchise 500 on multiple occasions, with confirmed placements at #418 in 2019 and #481 in 2020 and continued recognition in recent years. The brand is recognized by Entrepreneur as a top franchise for veterans and has been named a Top Military Friendly Franchise by GI Jobs Magazine. It has also appeared on the Franchise Times Top 200+ list. Moran Family of Brands holds IFA membership and participates in the VetFran programme. For resale buyers, these credentials support consumer confidence, though local reputation established by the existing operator is equally relevant to unit performance.

  4. Industry / Market

    The US automotive repair and maintenance market was valued at approximately $183 billion in 2023 and is projected to grow through the decade, driven by a steadily aging national vehicle fleet and elevated new-car prices that lead more drivers to extend the life of existing vehicles through regular servicing. Mechanical maintenance is a recurring consumer need regardless of broader economic conditions, giving the category resilience across spending cycles. For resale buyers, local factors such as vehicle ownership density and the competitive mix of independent and chain shops within the territory are useful indicators of unit performance potential.

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