FRANCHISE RESALES

Buy a Mister Softee Franchise

Mister Softee, founded in 1956 by brothers William and James Conway in Philadelphia, is the oldest and largest soft-serve ice cream truck franchise in the United States. Headquartered in Runnemede, New Jersey since 1958, the family-owned business operates over 625 franchised trucks across 18 states. Known for its iconic soft-serve ice cream and nostalgic jingle, Mister Softee revolutionized mobile ice cream sales by bringing soft serve directly to neighborhoods. The brand’s strong regional presence, extensive franchise network, and enduring popularity make it a leader in the mobile frozen dessert industry. Franchisees benefit from a proven business model that combines low overhead with flexible, mobile operations and a loyal customer base.

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Why buy a Mister Softee Franchise?

Investing in a Mister Softee franchise offers entry into a proven, nostalgic brand with a low-overhead, mobile business model and strong franchisee support. With an initial investment ranging from approximately $242,000 to $287,000, franchisees gain access to a protected territory, financing options, and a trusted product that has delighted customers for nearly 70 years. The flexibility of a mobile unit combined with a recognizable brand creates an attractive opportunity for entrepreneurs seeking a fun, community-focused business with growth potential.

Mister Softee Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1956

    • Franchising Since

      1956

    • New Startup Cost

      $263,500 – $314,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $7,500

      for new territories

    • Transfer Fee

      $1,000

    • Royalty Fee

      $3,855

      per Year

    • Marketing Fee

      Not Disclosed

  • Unit Performance

    • Total Units *

      601

    • New Units Opened *

      12

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Mister Softee – Additional  Information

  1. Franchisee Support

    Mister Softee provides comprehensive franchisee support including complete training on truck operation, route management, and customer service. Franchisees receive assistance with site and route selection, marketing, and supply chain logistics, including fast delivery of affordable supplies and parts. The company offers financing options up to 75% to help with startup costs. Each franchisee is granted a protected marketing area to reduce competition and maximize sales potential. Ongoing support ensures franchisees can focus on growing their business with confidence.

  2. Accolades & Awards

    Mister Softee is widely recognized as the largest operator of soft ice cream trucks in the U.S. and has maintained its leadership position for over six decades. Its brand power and stability have earned it a strong reputation in the franchise community, with a loyal customer following and consistent franchise growth. The company’s longevity and family ownership contribute to its respected status.

  3. Industry / Market

    The mobile soft-serve ice cream market remains robust, driven by consumer demand for nostalgic, convenient treats and outdoor, seasonal entertainment. Mister Softee’s mobile model allows franchisees to capitalize on various events, neighborhoods, and weather conditions, offering flexibility and scalability. The franchise’s presence in multiple states positions it well to benefit from regional market growth and seasonal peaks.

  4. Ideal Owner

    The ideal Mister Softee franchisee is a motivated, self-starting entrepreneur seeking independence and flexibility. No prior ice cream or food service experience is necessary, but franchisees should be prepared to work hard during peak seasons and enjoy engaging with customers. Strong work ethic, business discipline, and enthusiasm for community interaction are key traits for success.

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