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FRANCHISE RESALES

Buy a Mochinut Franchise

Mochinut is a specialty dessert franchise founded in 2017 in Cerritos, California, built around the mochi donut: a fusion of Japanese rice-flour mochi and traditional cake donut formed in a ring of eight connected dough balls. The brand began franchising in 2020 under Mochinut Holding Corp, LLC and has grown to approximately 139 locations across the US, with additional stores in international markets including South Korea and Thailand.

The menu extends beyond mochi donuts to include Korean-style corndogs, handcrafted drinks (boba, specialty coffee, smoothies, and a matcha series), and soft serve. Franchisees operate from three store formats: a compact grab-and-go model suited to malls, food courts, airports, and stadiums; a standard format of roughly 1,000 square feet; and a premium dine-in format of around 2,000 square feet designed as a community gathering space.

Mochinut’s customer base skews toward younger, social media-active consumers drawn to the brand’s visual identity, rotating flavor calendar, and photogenic presentation. In 2022, Datassential ranked Mochinut the fastest-growing major restaurant chain in the US by both unit count and sales percentage growth.

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Why buy a Mochinut Franchise?

Those looking to buy a Mochinut franchise are entering a growing specialty dessert segment where consumer appetite for novel, photogenic formats has proved durable. The brand’s fusion concept, combining Japanese mochi texture with American donut form and Korean street food influences, occupies a differentiated position. A rotating flavor calendar and branded Rewards app support repeat visits and local customer loyalty.

Flexible store format options let franchisees target high-foot-traffic malls and food courts with the compact model, or community-oriented locations with the dine-in format. Mochinut supports franchisees with co-op marketing programs, branded social media assets, and AI-powered operational tools. Standardized recipes and sourcing keep production manageable without prior food-industry experience.

Mochinut Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2020

    • Franchising Since

      2020

    • New Startup Cost

      $234,000 – $486,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      146

    • New Units Opened *

      45

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2023 data reported in the 2024 FDD

Mochinut – Additional  Information

  1. Training & Support

    Mochinut provides 3 days of initial hands-on training, delivered on-site by a dispatched trainer, covering product preparation (mochi donuts, Korean-style corndogs, and bubble tea), customer service, and store operations. Ongoing support includes operational guidance, standardized recipes and sourcing, co-op marketing programs, and branded social media assets. Franchisees receive access to AI-powered operational tools and real-time management systems. Resale buyers should confirm with Mochinut what transfer training and system access are available to incoming ownership.

  2. Ideal Owner

    The ideal Mochinut franchisee is a hands-on operator comfortable managing frontline retail staff and maintaining consistent in-store product quality. No prior food-industry experience is required, but owners should be comfortable in a customer-facing environment and prepared to oversee daily production and service. Social media awareness is an asset; the concept's photogenic format means franchisees who engage with local digital audiences can build organic traffic. The model suits process-oriented operators who enjoy building and managing a small retail team.

  3. Recognition & Awards

    Mochinut has earned third-party recognition for the pace of its growth. In 2022, market research firm Datassential ranked Mochinut the fastest-growing major restaurant chain in the United States by both unit count and sales percentage growth, citing the brand's operational simplicity, engaged customer base, and regularly rotating flavor assortment as key factors. The brand's social media presence and consumer-facing identity have supported organic brand recognition at the local level. For resale buyers, brand-level awareness should be considered alongside the territory's own local reputation, customer reviews, and community visibility.

  4. Industry / Market

    IBISWorld pegs the US doughnut stores industry at $9.6 billion in 2026, with consumer demand for specialty and artisan formats outpacing traditional chain concepts. The shift toward Asian-inspired and fusion food experiences, driven by younger consumers and amplified through social media, has broadened demand for differentiated dessert brands. Demand for grab-and-go treats in high-traffic venues such as malls and food courts also supports the category. For resale buyers, local foot traffic, demographics, and territory positioning are the primary market factors to review.

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