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FRANCHISE RESALES

Buy a Modern Market Eatery Franchise

Modern Market Eatery is a fast-casual restaurant brand founded in Boulder, Colorado in 2009. Built around scratch-prepared meals from sustainably sourced ingredients, the menu covers fresh salads, grain bowls, toasted sandwiches, brick oven pizzas and house-made lemonades. The brand targets health-conscious consumers seeking nutritious, quality-driven meals served at fast-casual speed.

The operating model uses tech-enabled kitchen production and digital ordering, with Brink POS required across all locations. Brink integrates with third-party delivery platforms and accounting systems. A loyalty program through the Thanx platform drives repeat customer engagement, and catering services extend revenue beyond dine-in and takeout.

Modern Market was originally part of a multi-brand portfolio under private equity ownership alongside Qdoba. In September 2024, Thrive Restaurant Group, which had been the brand’s first franchisee since 2022, acquired the entire chain. Thrive now operates all Modern Market locations as company-owned restaurants and has stated plans to relaunch the franchise program after further operational refinement.

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Why buy a Modern Market Eatery Franchise?

Buying a Modern Market Eatery franchise offers entry into the healthy fast-casual segment, where demand for fresh, scratch-prepared dining continues to grow. The brand’s multi-daypart menu and focus on clean, sustainably sourced ingredients differentiate it from volume-led competitors. Digital ordering, established kitchen systems and a branded loyalty program provide an efficient operational foundation that would transfer to a resale buyer.

The 2024 acquisition by Thrive Restaurant Group placed Modern Market under experienced multi-concept restaurant operators with a strong record in fast-casual development. Thrive has publicly stated plans to relaunch the franchise program following operational refinement, which may create new development and resale opportunities as that process unfolds. The brand’s established presence across seven states and a kitchen model refined over fifteen years provides the base for that expansion.

Modern Market Eatery Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000

    • Initial Investment

      $928,500 - $1,468,750

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 297 hours on the job training

    • 63 hours classroom training

    • Ongoing support

    • Marketing support

Modern Market Eatery – Additional  Information

  1. Training & Support

    Modern Market's franchise system includes 63 hours of classroom training and 297 hours of on-the-job training covering kitchen operations, menu execution and service standards. All franchisees use the Brink POS platform, which integrates with third-party delivery services and accounting systems. Ongoing support covers operational guidance through newsletters, meetings and conventions, plus marketing assistance across social media, SEO, email and the brand loyalty program. Resale buyers should confirm with Thrive Restaurant Group what onboarding training and Brink platform access are available to incoming ownership.

  2. Ideal Owner

    Modern Market Eatery requires franchisees to have direct restaurant management experience or to retain qualified operational partners; absentee ownership is not permitted. Successful operators are hands-on, comfortable managing front-of-house and kitchen teams, and familiar with fast-casual production standards. The brand's emphasis on fresh, sustainably sourced ingredients suits operators who prioritize food quality and guest experience. A preference for multi-unit development means the model suits operators with the infrastructure to manage and grow across a territory.

  3. Recognition & Awards

    Modern Market Eatery has received recognition across multiple fast-casual industry rankings. The brand has been listed on Fast Casual magazine's Movers and Shakers, QSR magazine's Future 50 and Foodable Labs' Top 100 Fast Casual Innovators, recognizing its position as a rising brand in the health-focused segment. Nation's Restaurant News ranked the brand No. 63 on its 100 Under 100 list of emerging concepts with strong growth potential. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific unit and its local market visibility.

  4. Industry / Market

    The US fast-casual restaurant market has grown steadily as consumers shift toward fresher, more nutritious dining options. Demand for clean ingredients and transparent sourcing has supported growth in the healthy fast-casual sub-category, driven by millennial and Gen Z consumers who prioritize food quality. Multi-daypart coverage and digital ordering capabilities have become key competitive requirements in this segment. For resale buyers, local site performance, customer frequency and proximity to competing concepts are important factors in evaluating individual unit potential.

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