FRANCHISE RESALES

Buy a Moe’s Southwest Grill Franchise

Moe’s Southwest Grill, founded in 2000 and franchising since 2001, is a fast-casual restaurant franchise known for its bold southwestern flavors and made-to-order meals. Headquartered in Atlanta, Georgia, Moe’s has grown to over 600 locations across the U.S. and internationally. The brand is famous for menu items like the Homewrecker burrito, tacos, quesadillas, and its signature queso, served in a fun, vibrant atmosphere where every guest is greeted with the trademark phrase, “Welcome to Moe’s!” Moe’s emphasizes fresh ingredients, customizable meals, and a lively dining experience, offering both in-store dining and catering services. Continuous innovation includes updated interiors and digital ordering to enhance customer convenience.

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Why buy a Moe’s Southwest Grill Franchise?

Investing in Moe’s Southwest Grill offers entry into a well-established, fast-growing brand with a proven business model and strong consumer loyalty. The initial investment ranges from $745,325 to $1,819,050, with a franchise fee of $30,500 and ongoing royalties of 5% plus a 3% advertising fee. Moe’s extensive training, marketing support, and expanding loyalty program provide franchisees with the tools to drive profitability and growth. With a 20-year renewable franchise agreement and opportunities in traditional and non-traditional venues, Moe’s presents a compelling opportunity in the competitive fast-casual Mexican food market.

Moe’s Southwest Grill Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,500

    • Initial Investment

      $745,325 - $1,819,050

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 36-150 hours on the job training

    • 18-50 hours classroom training

    • Ongoing support

    • Marketing support

Moe’s Southwest Grill – Additional  Information

  1. Franchisee Support

    Moe’s Southwest Grill provides extensive franchisee support, including 18 to 50 hours of classroom training and 36 to 150 hours of on-the-job training. Franchisees receive ongoing operational assistance such as site selection, lease negotiation, marketing support, proprietary software, and access to a franchisee intranet platform. Marketing resources include social media, SEO, email marketing, loyalty programs, and advertising templates. The franchisor offers continuous support through newsletters, meetings, conventions, and a toll-free line, ensuring franchisees have the tools needed to succeed.

  2. Accolades & Awards

    Moe’s Southwest Grill has achieved four consecutive years of growth, with a record-breaking average unit volume of $1.24 million in 2024. The brand is recognized for culinary innovation, expanded loyalty programs with over seven million members, and a strong franchise development pipeline. Its signature greeting and vibrant atmosphere have made it a standout in the fast-casual Mexican dining sector.

  3. Industry / Market

    The fast-casual dining segment continues to expand, driven by consumer demand for fresh, customizable, and convenient dining options. Moe’s capitalizes on this trend with its made-to-order southwestern menu and engaging customer experience. The brand’s ongoing remodeling and digital enhancements have led to double-digit sales increases post-renovation, positioning Moe’s for sustained growth. Expansion into 21 emerging U.S. markets further supports its robust growth trajectory.

  4. Ideal Owner

    The ideal Moe’s Southwest Grill franchisee is a dedicated entrepreneur with a minimum net worth of $1,000,000 and at least $300,000 in liquid capital. Strong leadership and operational skills are essential, as the franchise requires full-time, hands-on management with approximately 15 employees per location. Prior restaurant experience is beneficial but not mandatory due to comprehensive training and support.

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