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FRANCHISE RESALES

Buy a Moe’s Southwest Grill Franchise

Moe’s Southwest Grill is a fast-casual restaurant franchise serving made-to-order Tex-Mex and Southwest fare, including burritos, tacos, quesadillas, bowls and its signature queso. Founded in 2000 and franchising since 2001, the Atlanta-based brand built its identity around customizable meals, fresh ingredients and the trademark “Welcome to Moe’s!” greeting that meets every guest at the door.

The concept runs on a streamlined model in which around 20 core ingredients combine into a broad menu, which the franchisor positions as simpler to operate than many fast-casual peers. Moe’s has more than 550 locations across 30-plus states and abroad, in formats ranging from freestanding buildings and in-line storefronts to drive-thrus, food courts, travel hubs and college campuses, with revenue spanning dine-in, catering, online ordering and third-party delivery.

Moe’s is part of GoTo Foods (formerly Focus Brands), the multi-brand operator behind McAlister’s Deli, Schlotzsky’s, Auntie Anne’s, Cinnabon, Carvel and Jamba, which gives franchisees shared supply-chain scale and national, single-source vendor relationships.

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Why buy a Moe’s Southwest Grill Franchise?

Buying a Moe’s Southwest Grill franchise offers entry into an established fast-casual name in a Mexican-food category that has stayed resilient through shifting dining trends. The brand pairs a recognisable identity with a Moe Rewards loyalty programme of more than seven million members, giving an operating unit a base of repeat customers that an independent restaurant would have to build from scratch.

The simple-ingredient model and multiple revenue channels of dine-in, catering, online ordering and delivery give owners several ways to drive volume, while backing from GoTo Foods provides national single-source vendor relationships and shared purchasing power that smaller chains rarely match.

Moe’s Southwest Grill Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2000

    • Franchising Since

      2001

    • New Startup Cost

      $644,425 – $1,968,450

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,500

      for new territories

    • Transfer Fee

      50%

      of then-current Initial Franchise Fee (10% non-control)

    • Royalty Fee

      5%

      of Net Sales

    • Marketing Fee

      3%

      of Net Sales

  • Unit Performance

    • Total Units *

      568

    • New Units Opened *

      15

    • Units Transferred *

      27

    • Avg. Unit revenue *

      $1,182,975

    * Based on 2025 data reported in the 2026 FDD

Moe’s Southwest Grill – Additional  Information

  1. Training & Support

    Franchisees receive 18 to 50 hours of classroom training and 36 to 150 hours of on-the-job training, supported by proprietary software and a franchisee intranet platform. Ongoing assistance covers operations and marketing support spanning social media, SEO, email, the Moe Rewards loyalty programme and advertising templates, plus continued contact through newsletters, regional meetings, conventions and a toll-free support line. Resale buyers should confirm with Moe's what transfer training the franchisor provides incoming owners and what software and intranet access carries over at handover.

  2. Ideal Owner

    Moe's suits hands-on, full-time operators comfortable running a busy restaurant and managing a team of around 15 per location. The franchisor leans toward candidates with multi-unit restaurant ownership experience, though prior restaurant background is not mandatory given the structured training. Strong people management, local marketing instincts and a community-minded, energetic style fit the brand's lively service culture, particularly for owners who enjoy guest interaction and consistent execution across dine-in, catering and delivery channels.

  3. Recognition & Awards

    Moe's Southwest Grill was ranked #362 on Entrepreneur's 2026 Franchise 500 and has featured on the Franchise Times Top 400. The brand has reported consecutive years of sales growth and runs a Moe Rewards loyalty programme with more than seven million members, signalling strong repeat-customer engagement. As part of GoTo Foods, one of the larger US multi-brand restaurant groups, it draws on established corporate credibility. For resale buyers, brand-level recognition should be weighed alongside the specific unit's local reviews, referral sources and community visibility.

  4. Industry / Market

    Moe's competes in the US fast-casual segment, one of the fastest-growing formats within an American restaurant industry that the National Restaurant Association puts above $1 trillion in annual sales. Mexican and Southwest cuisine is among the strongest-performing fast-casual categories, helped by mainstream appeal and rising off-premises catering and delivery demand. The format's customization and value positioning have proved resilient across economic cycles. For resale buyers, local daypart traffic, nearby competition and delivery penetration shape how a specific unit performs.

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