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FRANCHISE RESALES

Buy a Moge Tee Franchise

Moge Tee is a bubble tea and fresh fruit tea franchise with roots in mainland China. The US franchise arm, Moge Tee USA Franchise, acts as the North American general agent and has operated in the US market since 2018, built around a concept the brand calls ‘New-Style Tea’: fresh, premium beverages crafted to appeal across demographics.

Each Moge Tee location is a brick-and-mortar tea shop offering a made-to-order menu that spans classic milk teas, fresh fruit teas, cheese foam drinks, Uji matcha options, coffee beverages, and dessert items such as tofu pudding. Beverages are prepared fresh daily from handcrafted loose leaf teas brewed on-site, combined with fresh fruit and dairy. The broad menu targets both first-time bubble tea drinkers and repeat enthusiasts.

Globally, the brand operates across mainland China, North America, Australia, and Southeast Asia. The US network has grown to more than 75 locations, with notable concentration in the Northeast and major metropolitan markets. The brand’s stated goal is to extend bubble tea’s appeal beyond its traditional cultural audience to mainstream American consumers.

Latest Resales

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Why buy a Moge Tee Franchise?

The US specialty beverage category has seen strong growth, with bubble tea gaining mainstream recognition driven by younger consumers and social media trends. Moge Tee enters that market with a deliberately wide menu: fresh fruit teas, cheese foam drinks, Uji matcha, coffee beverages, and dessert items alongside the core bubble tea line. The breadth targets consumers across experience levels and supports repeat visits from a diverse customer base.

The franchise provides ongoing operational support: social media management, website development, loyalty programs, proprietary software, and a franchisee intranet platform. Initial training covers 88 hours of on-the-job instruction and 8 hours of classroom work focused on fresh-preparation standards. The network has grown steadily since its 2018 US entry, reflecting consumer acceptance in competitive metro markets.

Moge Tee Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000

    • Initial Investment

      $158,700 - $269,300

  • Royalty

    • Royalty Fee

      3%

  • Training & Support

    • 88 hours on the job training

    • 8 hours classroom training

    • Marketing support

    • Ongoing support

Moge Tee – Additional  Information

  1. Training & Support

    Moge Tee franchisees receive 88 hours of on-the-job training and 8 hours of classroom instruction covering fresh beverage preparation, daily operations, and brand standards. Ongoing support includes social media management, website development, loyalty programs, proprietary software access, and a franchisee intranet platform. Resale buyers should confirm with Moge Tee what initial training and system access are provided to incoming owners at the point of ownership transfer.

  2. Ideal Owner

    Moge Tee suits hands-on operators committed to full-time, on-site management; the franchisor does not support absentee or part-time ownership. Candidates should be organized and process-driven, as fresh-preparation standards require consistent daily execution across every order. Strong customer service skills and the ability to manage a small front-of-house team are important, as is genuine engagement with the brand's product quality standards. Prior food and beverage experience is helpful but not stated as a requirement.

  3. Recognition & Awards

    Moge Tee has built recognition through its presence in the US specialty beverage market since 2018, with its 'New-Style Tea' concept drawing a loyal customer following across metropolitan markets. The brand's consumer-facing model, centered on fresh, made-to-order beverages and ingredient transparency, has supported strong local reviews in many of its markets. For resale buyers, brand-level recognition is best assessed alongside the specific unit's local reputation, including customer reviews, referral patterns, and community presence in the territory.

  4. Industry / Market

    The US bubble tea market was valued at approximately $523 million in 2025 and is projected to reach around $975 million by 2034, growing at a compound annual rate of roughly 7%, according to Market Data Forecast. Demand is driven by younger consumer demographics, rising preference for customizable specialty beverages, and the influence of social media in spreading new drink trends. The category is expanding into suburban and secondary markets as the concept moves beyond urban concentration, broadening the potential customer base for franchise operators.

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