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FRANCHISE RESALES

Buy a Molly Maid Franchise

Molly Maid is a residential cleaning franchise with more than 40 years of operating history and over 445 locations across the United States. Part of Neighborly, the world’s largest home services franchise network, the brand serves homeowners, busy families, and select commercial customers including offices, schools, and small businesses with scheduled, recurring cleaning.

The business model is built around recurring revenue. Most customers book weekly, biweekly, or monthly cleanings; the franchisor reports that 91% of customer cleanings in 2024 were recurring appointments. Franchisees manage and schedule cleaning teams rather than performing the work themselves, operating as executive-model owners focused on staffing, customer relationships, and local growth. No prior industry experience is required.

As part of Neighborly, Molly Maid franchisees gain access to the ProTradeNet vendor discount and rebate programme, cross-referral opportunities from over 29 home service brands operating across thousands of franchise locations, and centralised marketing and operational support. The brand’s Ms. Molly Foundation supports local charitable giving and community engagement.

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Why buy a Molly Maid Franchise?

The case for buying a Molly Maid franchise starts with brand equity and business model durability. Seventeen consecutive years on Entrepreneur’s Franchise 500, including a #83 ranking in 2025, and Franchise Business Review recognition across 2019–2026 reflect a franchise system with documented franchisee satisfaction over an extended period. A recognised consumer brand name reduces the customer acquisition challenge that an independent cleaning business faces from the start.

The Neighborly network provides structural advantages beyond the Molly Maid brand alone. ProTradeNet delivers discounted equipment, supplies, and insurance alongside an annual rebate programme; cross-referral potential from 29 home service brands in the network creates a lead pipeline that independent cleaning operators would have to build from scratch. The recurring-revenue structure means most customer revenue does not require fresh sales effort each period, and designated territories provide a defined market to develop.

Molly Maid Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1979

    • Franchising Since

      1979

    • New Startup Cost

      $144,150 – $203,950

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $14,900

      for new territories

    • Transfer Fee

      $15,000

      per franchise agreement; higher if Assignee has $5M+ outside investments

    • Royalty Fee

      3–6.5%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      432

    • New Units Opened *

      5

    • Units Transferred *

      20

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Molly Maid – Additional  Information

  1. Training & Support

    Molly Maid's Sure Start & Training programme covers 61 hours of classroom instruction and 112 hours of on-the-job training. Each franchisee is assigned a dedicated Franchise Business Coach for ongoing in-person, phone, and regional meeting support. Ongoing resources include a 24/7 support line, online learning programmes, a digital marketing team, and a branded local website with SEO support. Equipment and supply savings are available through Neighborly's ProTradeNet programme. Buyers of an existing Molly Maid unit should confirm what Sure Start transfer training and system access carry over to the new owner when the business changes hands.

  2. Ideal Owner

    The Molly Maid model suits an owner focused on leading a team rather than performing cleaning work directly. People management and recruiting skills matter more than industry experience; the franchisor looks for candidates with a drive to lead, a commitment to customer service, and a willingness to follow a proven system. The ideal operator is comfortable managing daily scheduling and staff performance, proactive about local marketing, and motivated by building a recurring client base. Owners who invest in staff retention tend to sustain the customer loyalty the model depends on.

  3. Recognition & Awards

    Molly Maid has appeared on Entrepreneur's Franchise 500 for 17 consecutive years, most recently ranked #83 in 2025 and listed again in 2026. Franchise Business Review has recognised the brand annually since 2019, with 2026 designations covering Top Franchises, Top Culture, and Top Franchises for Women. Molly Maid is an IFA member and benefits from the broader recognition of the Neighborly brand family. For resale buyers, this sustained third-party recognition reflects a franchise system with long-standing support structures and consistent franchisee satisfaction scores.

  4. Industry / Market

    The US commercial and residential cleaning services market is projected to grow by approximately $41.7 billion from 2025 to 2030 at a 6.1% CAGR, according to Technavio. Demand is supported by dual-income households with limited time for home maintenance, an ageing population increasingly reliant on in-home services, and steady commercial facility cleaning requirements. Residential cleaning tends to show category resilience; established customers often maintain service schedules through slower economic periods. For resale buyers, a unit's customer retention history and local competitive position are key indicators of long-term revenue stability.

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