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FRANCHISE RESALES

Buy a Moms on the Run Franchise

Moms on the Run is a women’s fitness franchise founded in 2008, built around the promise of “Fitness, Fun & Friendship.” It began in Minnesota as a local running group for mothers and has grown into a nationwide network of more than 50 locations. The program offers interval-based running and walking training for women of all ages and ability levels, not only moms, welcoming beginners working toward a first 5K alongside experienced runners chasing personal bests.

The business runs on a part-time, home-based model. Owners organize seasonal group training sessions led by coaches they hire, building a recurring community of participants rather than operating a gym or studio. With no commercial premises required, owners set their own schedules and run the business around family commitments, focusing on coaching, local marketing, and community-building.

The brand is founder-led and joined the International Franchise Association in 2021 to expand owner support. Revenue comes from seasonal program enrollments and related events such as races and challenges, placing Moms on the Run in the low-cost, community-fitness segment rather than the equipment-heavy gym category.

Latest Resales

  • There are currently no Moms on the Run resales available
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Why buy a Moms on the Run Franchise?

Buying a Moms on the Run franchise gives an owner an established brand and operating system in a fitness category that has proved resilient across economic cycles. The low-overhead, home-based structure means there is no studio lease or costly equipment to carry, and the part-time format suits owners who want to build a business around family life rather than commit to full-time hours.

The model centers on community and repeat participation: women enroll season after season, and owners hire and lead their own coaching teams. The brand provides a federally trademarked identity, an established web and social presence, operating systems, and discounted business and marketing resources, alongside a national network of like-minded operators who share marketing and system support.

Moms on the Run Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $9,995

    • Initial Investment

      $13,900 - $21,105

  • Royalty

    • Royalty Fee

      $195+/mo.

  • Training & Support

    • 15-20 hours on the job training

    • Ongoing support

    • Marketing support

Moms on the Run – Additional  Information

  1. Training & Support

    Incoming owners receive 15-20 hours of initial training plus an Operations Manual, training videos, customizable workout schedules, and business-management documents. Ongoing support includes dedicated corporate staff, a franchisee intranet with proprietary software, mobile-ready technology for managing customers and tasks, and marketing help spanning social media, SEO, email campaigns, and co-op advertising, plus discounted business resources. Resale buyers should confirm with Moms on the Run what onboarding and system access transfers to incoming ownership when a unit changes hands.

  2. Ideal Owner

    The model suits a community-minded woman who is passionate about fitness and enjoys motivating and encouraging others. Owners are team builders who recruit and lead coaching staff, market actively through social media and local outreach, and nurture a loyal group of participants season after season. Comfort running a part-time, home-based business and setting your own schedule matters more than prior fitness-industry credentials; no franchise experience is required, though genuine enthusiasm for running and women's wellness fits the brand best.

  3. Recognition & Awards

    Moms on the Run has been named to Entrepreneur Magazine's "Top 100 Franchises for Less Than $50,000" six of the last seven years, most recently in 2025, recognizing it among the best values in low-cost franchising. The brand has appeared on the Twin Cities Business Journal's list of Minnesota's Largest Franchising Companies annually from 2019 to 2024, and ranked in the top 10% of the Franchise Grade 500 for low-risk investment. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, reviews, and community visibility.

  4. Industry / Market

    The US health and fitness club market is valued at roughly $47 billion, supported by steady consumer spending on exercise and active lifestyles. Demand for flexible, community-based fitness has grown alongside interest in group accountability and social connection, particularly among women balancing work and family. Running and walking remain among the most accessible forms of exercise, needing little equipment and appealing across ages and abilities. For resale buyers, this gives Moms on the Run a low-cost, recurring-participation model in a large, durable wellness category.

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