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FRANCHISE RESALES

Buy a Monkee’s Franchise

Monkee’s is an upscale women’s boutique franchise founded in 1995 in Wilmington, North Carolina. Specializing in designer shoes, clothing, and accessories, the brand carries lines including Stuart Weitzman, Tory Burch, Lilly Pulitzer, Frame, Paige, DL1961, Kendra Scott, and Hammitt. The franchisor, Monkee’s Franchising, LLC, is headquartered in Winston-Salem, NC.

Each Monkee’s boutique is a brick-and-mortar retail store built to feel intimate and inviting, closer to a well-appointed living room than a conventional retail floor. The model is built on curated product selection tailored to local market preferences, with franchisees choosing from available designer lines. Active owner involvement is required; the franchisor does not permit absentee or part-time operation.

After three decades of growth, Monkee’s operates more than 60 locations across the southeastern United States and beyond, with stores in Alabama, Florida, Kentucky, North Carolina, Ohio, South Carolina, Tennessee, Texas, and Virginia. The network continues to expand nationally, with the brand having celebrated its 30th anniversary in 2025.

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Why buy a Monkee’s Franchise?

Monkee’s occupies the premium end of women’s boutique retail, where curated designer selections and personalized in-store service remain difficult to replicate online. Franchisees carry merchandise from established labels that generate loyal repeat customers, with each store’s buying decisions shaped by the local market and the owner’s individual taste.

The brand’s 30-year track record and an established franchise network give individual locations a credibility foundation that an independent boutique would take years to build. To buy a Monkee’s franchise means acquiring a recognized brand with a defined operational and marketing infrastructure, including co-op advertising, social media management, website development, email marketing, and loyalty programs, alongside field operations guidance and regular conventions.

Monkee’s Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1995

    • Franchising Since

      2012

    • New Startup Cost

      $296,820 – $534,874

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000 – $60,000

      for new territories

    • Transfer Fee

      $7,500

    • Royalty Fee

      5%

      of Gross Receipts

    • Marketing Fee

      2%

      of Gross Receipts

  • Unit Performance

    • Total Units *

      57

    • New Units Opened *

      12

    • Units Transferred *

      3

    • Avg. Unit revenue *

      $1,095,749

    * Based on 2024 data reported in the 2025 FDD

Monkee’s – Additional  Information

  1. Training & Support

    Monkee's initial training covers 20 hours of classroom instruction and 83 hours of on-the-job training. Ongoing support for active franchisees includes co-op advertising, social media management, website development, email marketing, and loyalty programs, along with regular newsletters and annual conventions. Field operations guidance is available throughout the life of the business. Buyers of an existing Monkee's unit should confirm with the franchisor what transfer training and system access are provided to incoming ownership.

  2. Ideal Owner

    The ideal Monkee's owner is fashion-forward, relationship-driven, and committed to full-time active operation. This is a customer-facing boutique where personal connections with repeat buyers drive revenue; operators who enjoy direct client interaction and understand the role of taste in building shopper loyalty are better suited than those looking for a semi-absentee or operations-only role. Prior retail experience is helpful but not required. Owners should be comfortable making buying decisions on curated designer merchandise, managing store staff, and engaging consistently with their local community.

  3. Recognition & Awards

    Monkee's has built its reputation over 30 years as a recognized name in upscale women's boutique fashion across the southeastern United States. The brand's longevity and long-standing relationships with premium designer labels provide a credibility signal in markets where it has established presence. In 2025, Monkee's publicly marked three decades of growth from a single Wilmington, NC location to a network of more than 60 stores. For resale buyers, brand recognition should be weighed alongside the specific unit's local visibility, customer reviews, and standing in its territory.

  4. Industry / Market

    The US clothing boutiques industry generates approximately $61.8 billion in annual revenue, according to IBISWorld's 2026 estimate. The segment is supported by consumer demand for curated selections, personalized styling guidance, and the in-store tactile experience that online retail cannot replicate. Specialty boutiques have shown sustained appeal among fashion-oriented shoppers who prioritize service and discovery over convenience. For resale buyers, local factors including the unit's existing customer base, proximity to the target demographic, and regional competition are practical considerations beyond the national category picture.

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