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FRANCHISE RESALES

Buy a Mrs. Fields Franchise

Mrs. Fields is one of America’s best-known cookie brands, founded in 1977 when Debbi Fields opened her first store in Palo Alto, California, selling warm, fresh-baked chocolate chip cookies. The brand began franchising in 1990 and today sells cookies, cookie cakes, brownies, gift tins and seasonal treats through retail stores and a national e-commerce operation, serving walk-in consumers and gifting customers.

Mrs. Fields is operated by Famous Brands Franchising, which also owns the frozen-yogurt brand TCBY. In October 2023 the franchising business was acquired by Pearl Street Equity and now runs as a standalone company focused on growing both brands. Franchisees can operate a standalone Mrs. Fields or add a co-branded TCBY store under the same roof.

The network spans more than 350 franchised locations across the US, Canada, Australia and several other international markets, with over 200 retail units in the United States. Stores run in a range of formats, including inline mall stores, kiosks and counter-service builds, letting owners match the model to high-foot-traffic sites such as shopping centres and airports.

Latest Resales

  • There are currently no Mrs. Fields resales available
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Why buy a Mrs. Fields Franchise?

Buying a Mrs. Fields franchise means stepping into one of the most recognised names in the US dessert market. The company reports that around 81% of Americans have heard of the brand, a level of awareness most independent bakeries and newer concepts cannot match, which can shorten the path to local foot traffic and repeat custom.

The model is built for flexibility. A range of store formats keeps build-out options open, multiple revenue streams span fresh-baked cookies, cookie cakes, brownies, gift orders and online sales, and the option to co-brand with sister brand TCBY adds a second product line under one lease. Backing from Famous Brands Franchising gives owners centralised production options, an established supply chain and a marketing engine built around a heritage brand, in a treats-and-gifting category that has proved resilient across economic cycles. No baking background is required.

Mrs. Fields Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1977

    • Franchising Since

      1990

    • New Startup Cost

      $311,500 – $495,850

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      50%

      of then-current Initial Franchise Fee

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      3%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      113

    • New Units Opened *

      5

    • Units Transferred *

      3

    • Avg. Unit revenue *

      $378,393

    * Based on 2024 data reported in the 2025 FDD

Mrs. Fields – Additional  Information

  1. Training & Support

    Mrs. Fields franchisees receive initial training of 24 hours of classroom instruction and 17 hours of on-the-job training, covering baking, operations and customer service. Ongoing support from the Famous Brands team includes field support, marketing support, supply chain access and centralised production options that simplify daily baking, alongside digital tools for e-commerce and online ordering. Buyers of an existing Mrs. Fields unit should confirm what transfer training and system access the franchisor provides to incoming owners and retained staff when ownership changes.

  2. Ideal Owner

    Mrs. Fields suits hands-on retail operators who enjoy a fast-paced, customer-facing environment and can manage a small hourly team in a high-foot-traffic setting such as a mall or airport. No baking experience is required, so the emphasis is on day-to-day store operations, consistency, local marketing and service standards rather than culinary skill. The flexible store formats and co-branding option also fit ambitious owners with multi-unit growth in mind, including operators looking to scale across a territory.

  3. Recognition & Awards

    Mrs. Fields is one of the most recognised names in the US dessert market, with the company reporting that around 81% of Americans have heard of the brand and citing the highest brand awareness in its category. The brand helped pioneer mall-based bakery franchising and has appeared in Entrepreneur's Franchise 500 ranking, while founder Debbi Fields is widely regarded as a business icon for building the concept into a household name. For resale buyers, this brand-level recognition should be weighed alongside the specific unit's local reputation, reviews and visibility.

  4. Industry / Market

    Mrs. Fields operates in the US specialty bakery and sweet-treats category, a multi-billion-dollar segment of the broader American retail bakery market. Demand is driven by impulse purchases in high-traffic retail settings, premium and indulgent treats, and a strong gifting culture around holidays and celebrations that lifts seasonal sales and supports online ordering. Fresh-baked cookies remain an accessible, affordable indulgence that tends to hold up well across economic cycles. For resale buyers, local demand depends heavily on the specific site's foot traffic, visibility and surrounding retail mix.

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