FRANCHISE RESALES

Buy a Mrs. Fields Franchise

Mrs. Fields Cookies, founded in 1977 by Debbi Fields in Palo Alto, California, revolutionized the gourmet cookie industry with its signature chocolate chip cookies made from fresh ingredients and a secret family recipe emphasizing warmth and quality. Expanding rapidly to over 1,500 locations worldwide by the 1990s through mall kiosks, airports, and standalone stores, it grew into a multi-concept empire including Great American Cookies, Pretzel Time, and TCBY under various ownerships like Capricorn Investors. Known for its “love and service” philosophy, the brand now focuses on franchising baked goods, gift baskets, and retail partnerships, thriving in the $10B+ specialty bakery sector with nostalgic appeal and seasonal innovations.

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Why buy a Mrs. Fields Franchise?

Mrs. Fields offers iconic branding, proven recipes, and flexible formats in a resilient sweets market, with strong support for steady cash flow and community loyalty.

Mrs. Fields Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $35,000

    • Initial Investment

      $311,500 - $495,850

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 17 hours on the job training

    • 24 hours classroom training

    • Ongoing support

    • Marketing support

Mrs. Fields – Additional  Information

  1. Franchisee Support

    Mrs. Fields provides comprehensive training on baking techniques, operations, and customer service, plus site selection, marketing materials, supply chain access, and ongoing field support. Franchisees benefit from centralized production options and digital tools for e-commerce integration.

  2. Accolades & Awards

    Mrs. Fields earned spots in Entrepreneur's Franchise 500 and acclaim for pioneering mall-based bakery franchising, with Debbi Fields celebrated as a business icon in Forbes and industry histories for scaling to $450M+ revenue.

  3. Industry / Market

    U.S. bakery franchising grows 5-7% annually within $50B+ retail baked goods, driven by premium treats and gifting demand projecting 6% CAGR through 2030 amid e-commerce surges.

  4. Ideal Owner

    Ideal owners are food entrepreneurs with $200K+ capital, retail experience, and passion for hospitality—no baking expertise required, suiting multi-unit developers in high-footfall areas.

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