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FRANCHISE RESALES

Buy a NaturaLawn of America Franchise

NaturaLawn of America is an organic-based lawn care franchise founded in 1987 in Frederick, Maryland, and positions itself as the original and acknowledged leader in the organic-based segment of the industry. The brand uses proprietary natural fertilizers and biological controls within an Integrated Pest Management approach, marketed as a safer alternative to conventional chemical lawn programs for households with children and pets.

The core business is a recurring lawn care service covering fertilization, weed control and lawn pest management, with add-on programs such as Mosquito Ranger and Tick Ranger. The model is territory-based, with franchisees operating exclusive protected territories and serving a largely residential customer base the franchisor reports it retains for an average of eight or more years.

NaturaLawn operates an established national franchise network and sits within a wider brand family that includes Mosquito Ranger, Tick Ranger, Natural Alternative and Ice Melter. Its main differentiator is the proprietary organic-based product line, which the company says no other national lawn care franchise can match.

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Why buy a NaturaLawn of America Franchise?

Buying a NaturaLawn of America franchise gives an owner a recurring-revenue service business in a resilient home services category, backed by a differentiated organic-based market position. With customers reportedly retained for an average of eight or more years and a brand built around pet- and family-safe lawn care, the model leans on repeat seasonal revenue rather than one-off projects.

The franchise is territory-based, with exclusive protected territories and a proprietary line of natural fertilizers and biological controls an independent operator could not easily replicate. National buying programs give owners purchasing savings on products, supplies and equipment, while centralized purchasing, accounting and IT support help keep back-office overhead manageable. Mosquito Ranger and Tick Ranger add complementary seasonal revenue.

NaturaLawn of America Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1986

    • Franchising Since

      1989

    • New Startup Cost

      $77,500 – $152,650

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $39,500

      for new territories

    • Transfer Fee

      $10,000

      subject to cost of living adjustment

    • Royalty Fee

      9%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      98

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $2,192,129

    * Based on 2024 data reported in the 2025 FDD

NaturaLawn of America – Additional  Information

  1. Training & Support

    Initial training combines 24–40 hours of classroom instruction with 51–90 hours of on-the-job field training, covering products, agronomy and daily operations. Each owner is assigned a Regional Operations Manager providing budgeting help, ongoing training and field support with personal visits through the year. Owners also receive National Buying Programs for purchasing savings, centralized accounting, HR and tax support, and a full-time IT department backing a turnkey computer system. Resale buyers should confirm what transfer training and Regional Operations Manager support NaturaLawn provides when an existing territory changes hands.

  2. Ideal Owner

    NaturaLawn suits owners who can lead a local service business rather than perform the agronomy themselves; no lawn care experience is required. The franchisor looks for sales or sales-management experience, a middle-to-upper management background or significant entrepreneurial history. Day to day, the owner drives local marketing and customer acquisition, manages and retains seasonal field crews, and oversees scheduling, route efficiency and service quality. The role fits process-driven, customer-focused operators comfortable building recurring relationships who value the brand's environmentally focused positioning.

  3. Recognition & Awards

    NaturaLawn of America has appeared in Entrepreneur's Franchise 500 (#471 in 2021) and was named a Franchise Business Review Top Franchise (2020) based on independent franchisee-satisfaction surveys. It also ranked in the Franchise Gator Top 100 in 2019 (#15 overall and #49 fastest-growing). The brand's strongest credibility signal is its long-standing position as the recognised leader in organic-based lawn care, reflected in reported customer retention averaging eight or more years. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews and reputation.

  4. Industry / Market

    The US lawn care services market was valued at roughly $60 billion in 2025 and is growing around 5% annually (Mordor Intelligence). Demand is supported by dual-income and aging homeowners outsourcing yard work, suburban housing stock, and rising interest in organic and pet-safe treatments that favors NaturaLawn's positioning. Revenue is seasonal but recurring, with treatments scheduled across the growing season, supporting predictable repeat billing. For resale buyers, the size of the recurring customer base and route density in a territory matter more than headline market growth.

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