FRANCHISE RESALES

Buy a NaturaLawn of America Franchise

NaturaLawn of America is a pioneering organic-based lawn care franchise founded in 1987 by Phil Catron in Frederick, Maryland, emphasizing safer, environmentally friendly treatments that reduce chemical use by over 85% through Integrated Pest Management. With 98 locations (88 franchised) serving 93,000+ customers nationwide, it offers fertilization, weed control, pest management, and add-ons like Mosquito Ranger via proprietary natural fertilizers in exclusive territories of 40,000-70,000 households. This recession-resistant model appeals to eco-conscious homeowners in the $100B+ lawn care industry.

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Why buy a NaturaLawn of America Franchise?

NaturaLawn offers high retention, low chemicals, and recurring revenue in evergreen services, with veteran discounts and multi-million potential.

NaturaLawn of America Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1986

    • Franchising Since

      1989

    • New Startup Cost

      $77,500 – $152,650

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $39,500

      for new territories

    • Transfer Fee

      $10,000

      subject to cost of living adjustment

    • Royalty Fee

      9%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      98

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $2,192,129

    * Based on 2024 data reported in the 2025 FDD

NaturaLawn of America – Additional  Information

  1. Training & Support

    NaturaLawn provides 50+ hours of classroom/field training, proprietary products, marketing, national buying programs, and ongoing technical/ops coaching. Launch assistance includes territory optimization and vendor partnerships for seamless scaling.

  2. Ideal Owner

    Ideal owners have $100K-$150K cash/$150K net worth, sales/management experience, and eco-passion—no lawn expertise needed, suiting entrepreneurs.

  3. Recognition & Awards

    NaturaLawn features in Entrepreneur directories and Franchise Business Review for satisfaction and innovation in green services, with high retention (85% yearly) underscoring its leadership.

  4. Industry / Market

    U.S. lawn care grows 6-8% annually to $120B+, fueled by organic demand and suburban expansion, projecting strong CAGR through 2030.

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