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FRANCHISE RESALES

Buy a New Mom School Franchise

New Mom School is a maternal-wellness franchise that delivers in-person education and community support for women in the first year of motherhood. Founded in 2012 by parent educator Alexandra Spitz around a flagship studio in Orange County, California, the brand runs multi-week class series grouped by a baby’s age: newborn, infant, rising toddler, second-time moms and breastfeeding support.

Classes pair a research-based curriculum on physical recovery, mental wellness, feeding and newborn care with peer connection among mothers at the same stage. The model is studio-based and territory-protected, not home-based: franchisees run a local studio, employ trained instructors and build referral ties with OB-GYNs, pediatricians and other clinicians.

The company has grown to 30+ locations nationwide and began franchising in 2023. Revenue comes mainly from recurring class enrollments across the newborn-to-toddler stages, with several programme tracks giving owners multiple ways to fill the calendar.

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Why buy a New Mom School Franchise?

New Mom School operates in a maternal-wellness category that has gained steady attention as awareness of postpartum mental health grows, and its physician-endorsed, research-based curriculum gives the brand credibility an independent operator would struggle to replicate. The model earns recurring revenue from multi-week class series that families re-enroll in as their baby moves from newborn through toddlerhood, plus breastfeeding and second-time-mom tracks.

To buy a New Mom School franchise is to enter a brand with a decade-old flagship, an established curriculum, an advisory network of OB-GYNs, pediatricians and psychiatrists, and standing among local clinicians who refer expectant and new patients. Owners join a network with regular peer meetings, and many classes can be submitted for insurance or employer education-fund reimbursement, widening the customer base.

New Mom School Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2012

    • Franchising Since

      2023

    • New Startup Cost

      $125,600 – $202,800

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      $10,000

      plus any broker fees and out-of-pocket costs

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Sales or $400/mo min

  • Unit Performance

    • Total Units *

      2

    • New Units Opened *

      2

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $507,214

    * Based on 2024 data reported in the 2025 FDD

New Mom School – Additional  Information

  1. Training & Support

    Incoming owners complete around 40 hours of classroom training covering the New Mom School curriculum, postpartum and lactation education, and day-to-day studio operations, supported by a dedicated Instructor Training Manager. Ongoing help includes marketing support, client-engagement tools, operational guidance and monthly franchisee meetings that connect owners across the network. Resale buyers should confirm with New Mom School what transfer training is provided to incoming ownership and whether existing instructors hold current curriculum certification that carries over with the studio.

  2. Ideal Owner

    New Mom School suits hands-on, community-minded operators passionate about maternal and infant wellbeing and comfortable being the local face of the brand. Owners spend their time recruiting and managing instructors, building referral relationships with OB-GYNs and pediatricians, marketing locally and overseeing class scheduling and enrollment. A background in nursing, health education or early parenting helps but is not required, as the curriculum and instructor training are provided. Strong people skills, organization and genuine empathy for new mothers matter most.

  3. Recognition & Awards

    New Mom School has built its reputation through clinical endorsement and word of mouth rather than franchise-ranking awards, reflecting its recent entry into franchising in 2023. Its flagship has served more than 10,000 mothers, and the brand is widely recommended by OB-GYNs, pediatricians and psychiatrists, including an advisory network featuring the medical director of the Primary Care Network at Children's Hospital of Orange County. Recognition is strongly community-driven, so resale buyers should weigh brand-level credibility alongside a territory's local reviews and referral relationships.

  4. Industry / Market

    The brand sits in the US maternal and postpartum wellness category, underpinned by roughly 3.6 million births a year and rising recognition of maternal mental health, with postpartum depression affecting about one in eight new mothers (CDC). Demand is driven by dual-income households, distance from extended family and growing willingness to pay for structured postpartum support that clinical practices often cannot provide. Because the need recurs with every birth, local demand renews continually, though enrollment depends on birth rates and competition within each territory.

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