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FRANCHISE RESALES

Buy a Noah’s New York Bagels Franchise

Noah’s New York Bagels is a fast-casual franchise built around fresh-baked bagels, specialty coffee, made-to-order breakfast sandwiches, and deli lunch items. Founded in 1989 in Berkeley, California, the brand brought New York-style bagel culture to the West Coast. Locations are brick-and-mortar retail units of approximately 1,500 to 2,500 square feet, with dine-in, carry-out, and catering service.

The brand operates under Bagel Brands, a JAB Holding Company portfolio that also includes Einstein Bros. Bagels, Bruegger’s Bagels, and Manhattan Bagel. This shared parent provides supply chain scale, operational infrastructure, and marketing resources across its bagel concepts. Noah’s is concentrated primarily in the western United States, with a strong base in Northern California.

Noah’s operated as a company-owned chain for several decades before launching a formal franchise program in 2023 through Einstein Noah Restaurant Group, Inc. The model offers protected territories and includes the Noah’s Rewards mobile app and online ordering platform as part of the operating technology.

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Why buy a Noah’s New York Bagels Franchise?

Buying a Noah’s New York Bagels franchise means entering a brand with over three decades of operation on the West Coast, bringing established name recognition and repeat customer habits in its core California markets. The operational model combines walk-in retail with a structured catering channel, giving franchisees multiple revenue streams within a single location. Bagel Brands’ supply chain scale and operational infrastructure offer tangible advantages compared to independent operation.

Noah’s Rewards, the brand’s mobile loyalty and online ordering platform, supports repeat visits and reduces reliance on third-party delivery. Noah’s positions its catering program as a Bay Area leader for corporate breakfast events, making established catering accounts a transferable asset worth reviewing in any resale. The brand’s early stage in its franchise growth cycle means buyers may find territorial options that a more mature system would no longer offer.

Noah’s New York Bagels Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee estimated

      $35,000

    • Total Initial Investment

      estimated $140,000 – $1,000,000+

  • Royalty

    • Royalty Fee

      5% – 6%

  • Training & Support

    • 40 hours on the job training

    • 40 hours classroom training

    • Ongoing support

    • Marketing support

Noah’s New York Bagels – Additional  Information

  1. Training & Support

    Franchisees receive structured initial training covering 40 hours of classroom instruction and 40 hours of on-the-job learning. Ongoing operational guidance and marketing resources are delivered through the Einstein Noah Restaurant Group's support infrastructure and the broader Bagel Brands network. The operating technology includes the Noah's Rewards mobile app and online ordering platform, supporting customer loyalty and order management across the system. Resale buyers should confirm what transfer training and system access the franchisor provides to incoming owners when ownership changes.

  2. Ideal Owner

    The ideal Noah's New York Bagels franchisee is an experienced operator comfortable managing food service staff in a quality-focused environment. The model is operations-led, with the owner responsible for kitchen efficiency, team management, and consistent customer experience. Restaurant or food service management background is valued; the franchisor's training program covers the operational fundamentals. Comfort with catering coordination and local business relationship management adds value in Noah's core markets.

  3. Recognition & Awards

    Noah's New York Bagels earned recognition for introducing authentic New York-style bagels to the West Coast in 1989, helping establish the bagel café format as a category staple in California. The brand operates within the Bagel Brands portfolio alongside Einstein Bros. Bagels, which positions itself as the largest fast-casual bagel brand in the US, connecting Noah's to a multi-brand group with national scale and operational credentials. For resale buyers, brand-level recognition should be weighed alongside the local unit's customer reviews, catering relationships, and community visibility within its specific territory.

  4. Industry / Market

    The US fast-casual breakfast category has grown steadily, driven by demand for convenient, fresh-prepared options among busy weekday consumers. Bagels occupy a strong position in this segment: portable, customizable, and suited to both individual visits and group catering orders. North America is the dominant region for bagel consumption globally, reflecting a deep consumer preference for the format. For resale buyers, the geographic concentration of Noah's operations means local demand factors, including office density and proximity to catering clients, carry significant weight.

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