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FRANCHISE RESALES

Buy an OHM Fitness Franchise

OHM Fitness is a boutique fitness franchise built around EMS (electrical muscle stimulation) training. Members wear the brand’s proprietary emPower suit during coach-led, 25-minute group sessions in small-footprint studios, a low-impact format positioned as a time-efficient alternative to longer conventional workouts.

The model combines three revenue channels: recurring studio memberships, at-home training delivered through the OHM app and portable EMS wearables, and the OHM Fusion partner program, which layers EMS into existing gyms and studios. In-studio services also include Red Light Therapy and monthly Styku body scans, and the compact studio format avoids big-box buildout.

OHM Fitness LLC was founded and is led by Doug Payne, a fitness-franchise operator whose prior brands include Massage Envy. The concept began franchising in the early 2020s and built an active multi-market US development pipeline soon after launch.

Latest Resales

  • There are currently no OHM Fitness resales available
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Why buy an OHM Fitness Franchise?

OHM Fitness gives a buyer entry into the EMS category, a differentiated niche within boutique fitness, with a recognisable brand and a technology-led format that stands apart from conventional gyms. The recurring-membership model provides predictable revenue, while the at-home app line and Fusion partnerships add channels that extend a studio’s reach beyond its four walls without added square footage.

For someone weighing whether to buy an OHM Fitness franchise, an existing studio can offer an established membership base, trained coaching staff and a fitted-out location, removing much of the buildout and ramp-up that a new unit requires. The brand sits in a discretionary wellness category that has shown resilient consumer demand.

OHM Fitness Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2022

    • Franchising Since

      2022

    • New Startup Cost

      $378,500 – $890,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      6%

      of monthly Gross Revenues

    • Marketing Fee

      1%

      of Gross Revenues or $300/month min

  • Unit Performance

    • Total Units *

      17

    • New Units Opened *

      13

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

OHM Fitness – Additional  Information

  1. Training & Support

    OHM's onboarding includes three days of franchise management training plus fitness and instructor training covering emPower suit operation, coaching and safety. Ongoing support features twice-weekly network calls, weekly one-on-one coaching, monthly updates, and technical support through OHM's help center and ticket system. Buyers of an existing OHM studio should confirm what initial and transfer training the franchisor provides to incoming owners, the certification status of current coaching staff, and what emPower system and app access carries over.

  2. Ideal Owner

    OHM suits entrepreneurial, community-minded operators comfortable leading and retaining a small coaching team while driving local membership sales and retention. No EMS or fitness background is required, but a genuine interest in health and wellness helps with member engagement. The model is membership- and relationship-led rather than passive, rewarding owners who stay close to marketing, the member experience and day-to-day studio performance, whether running the studio hands-on or through a managed team.

  3. Recognition & Awards

    OHM Fitness earned the 2023 Franchise Times Dealmaker of the Year award, recognition gained early in its expansion for the pace of its development and franchise deal-making. The brand has also drawn industry attention for its EMS technology and the franchise track record of founder and CEO Doug Payne, previously involved with brands including Massage Envy. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reputation, member reviews and standing within its territory.

  4. Industry / Market

    The US gym, health and fitness club industry is valued at about $47 billion (IBISWorld, 2026), with around 77 million Americans holding memberships and boutique studio formats among the faster-growing segments. EMS training is an emerging niche within this market, appealing to time-pressed consumers who want shorter, results-focused sessions. Fitness spending is discretionary but has proved resilient post-pandemic. For resale buyers, local demand, studio density and competition in the specific territory matter more than national totals.

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