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FRANCHISE RESALES

Buy an On The Hook Fish and Chips Franchise

On the Hook Fish and Chips is a mobile seafood franchise built around food trucks serving hand-battered, wild line-caught Alaskan cod with proprietary house-made sauces. The brand began about a decade ago when two University of Wyoming students launched a single truck in Laramie, Wyoming, and it now operates across roughly 20 states.

The business runs on a commissary-supported mobile model rather than fixed restaurants. Owners work within exclusive territories using one or more branded trucks, positioning them at high-traffic spots, events and towns where quality fish and chips are hard to find. The menu centers on a focused core of battered cod, chips and signature sauces.

On the Hook remains founder-led, with CEO Ocean Andrew still active in the business, and began offering franchises in 2024. As a newer franchise system extending an established corporate operation, it pairs a proven product and seafood supply chain with a low-overhead format that avoids the cost of a traditional brick-and-mortar build-out.

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Why buy an On The Hook Fish and Chips Franchise?

Buying an On the Hook Fish and Chips franchise offers entry into a focused seafood concept in a category with limited direct competition. The mobile food-truck format lets owners take a proven product to customers, events and seasonal hotspots rather than waiting for foot traffic, while the narrow menu of battered wild Alaskan cod, chips and signature sauces keeps operations simple and inventory tight.

The model’s appeal for owners is its low-overhead structure: no restaurant lease or large dining-room payroll, and the flexibility to move trucks to where demand is strongest within a protected territory. Franchisees draw on the brand’s established cod supply chain, proprietary recipes, an operations manual and ongoing marketing, including social promotion to a following of more than 500,000. The category remains a growing, convenience-driven part of foodservice.

On The Hook Fish and Chips Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2014

    • Franchising Since

      2024

    • New Startup Cost

      $619,260 – $1,062,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      50%

      of Initial Franchise Fee; $1,500 intra-owner; $3,500 family death/disability

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      9

    • New Units Opened *

      3

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $2,591,401

    * Based on 2024 data reported in the 2025 FDD

On The Hook Fish and Chips – Additional  Information

  1. Training & Support

    On the Hook gives incoming owners structured initial training of roughly 32 classroom hours plus 46 hours of on-the-job instruction, followed by about two weeks of onsite support when a unit opens. Franchisees receive an operations manual of proprietary processes, access to the brand's line-caught cod supply chain, ongoing marketing campaigns, and social-media support shared to a following of more than 500,000, with continuing help by phone, text and email. Resale buyers should confirm what initial and transfer training carries over to a new owner and staff, and whether social and marketing account access transfers with the truck.

  2. Ideal Owner

    The model suits hands-on local operators comfortable running a mobile, fast-paced food business rather than managing from a distance. No prior restaurant experience is required, but owners benefit from strong customer-service instincts, willingness to manage and schedule truck staff, and energy for booking events and high-traffic locations. Local marketing and active social media matter, so owners who enjoy community presence and promotion tend to fit well. It appeals to entrepreneurial operators wanting a lower-overhead format with room to add trucks within a territory.

  3. Recognition & Awards

    Formal franchise awards are limited for this newer system, but On the Hook has built recognition through about a decade of operation, an estimated five million meals served, and expansion to roughly 20 states from its Wyoming roots. The brand has drawn regional media coverage and maintains an engaged social following of more than 500,000. For resale buyers, brand-level visibility should be weighed alongside the specific territory's reputation, including local reviews, repeat customers and community presence at the events and locations its trucks serve.

  4. Industry / Market

    On the Hook sits at the intersection of two growing US categories. The US fish and seafood market is expanding at a projected CAGR near 3.9%, supported by demand for protein-rich, sustainably sourced options like cod. The US food-truck sector is forecast to grow around 6.4% annually through 2030 (Grand View Research), reflecting appetite for convenient, quality street food, and mobile formats carry lower fixed costs while following demand across events and seasons. For resale buyers, local demand and competition within the specific territory matter more than national averages.

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