FRANCHISE RESALES

Buy an Once Upon A Child Franchise

Once Upon A Child is a leading resale franchise specializing in gently used children’s apparel, toys, equipment, furniture, and accessories. Founded in 1984 and franchising since 1992, it operates over 430 franchised stores across North America under Winmark Corporation. The brand’s mission is to offer an economical and eco-friendly alternative for parents to buy and sell quality children’s items, providing a unique shopping experience with branded products at significantly reduced prices. Once Upon A Child’s buy-sell-trade model supports families in managing the rapid growth of children while promoting sustainability and affordability. Franchise locations are typically situated in strip malls and suburban centers, with exclusive territories based on demographic and traffic analyses.

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Why buy an Once Upon A Child Franchise?

Investing in Once Upon A Child offers entry into a proven, recession-resistant resale franchise with an average annual revenue exceeding $1.1 million and EBITDA around $170,000. Franchisees leverage a trusted brand, extensive corporate support, and a sustainable business model catering to budget-conscious and eco-friendly families, making it a compelling opportunity in the growing children’s retail sector.

Once Upon A Child Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1984

    • Franchising Since

      1993

    • New Startup Cost

      $355,700 – $485,900

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $15,000 – $25,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      5%

      of Gross Sales

    • Marketing Fee

      $1,500

      per Year

  • Unit Performance

    • Total Units *

      441

    • New Units Opened *

      17

    • Units Transferred *

      15

    • Avg. Unit revenue *

      $1,268,984

    * Based on 2025 data reported in the 2026 FDD

Once Upon A Child – Additional  Information

  1. Training & Support

    Franchisees receive comprehensive training including classroom and on-the-job sessions, plus ongoing support in marketing, operations, site selection, pricing, and safety standards. Winmark provides proprietary software, cooperative advertising, and field operations assistance. Franchisees benefit from a strong network and continuous guidance to optimize store performance.

  2. Ideal Owner

    Ideal franchisees are hands-on operators with strong business acumen, a passion for serving families, and the ability to manage retail operations. Financially, candidates should have a minimum net worth of $300,000 and liquid capital of at least $100,000. Commitment to community engagement and operational excellence is key.

  3. Recognition & Awards

    Once Upon A Child ranks in the top 250 of Entrepreneur’s Franchise 500, reflecting its strong market presence and franchisee satisfaction. Its longevity and status as the largest children’s resale franchise in North America underscore its industry leadership.

  4. Industry / Market

    The children’s resale market is growing as consumers increasingly seek sustainable, affordable options amid rising costs of new products. Once Upon A Child’s focus on quality, safety, and value positions it well to capitalize on this expanding eco-conscious segment.

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This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

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