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FRANCHISE RESALES

Buy an Orange Leaf Frozen Yogurt Franchise

Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen yogurt and dessert franchise founded in 2008 in Oklahoma City. Originally launched as Orange Tree Frozen Yogurt, it took the Orange Leaf name after a 2010 acquisition and grew quickly during the froyo boom, peaking at more than 300 locations across the US and overseas before consolidating to a leaner network today.

The brand is now owned by BRIX Holdings, a Dallas-based multi-brand franchisor whose portfolio also includes Smoothie Factory + Kitchen, Red Mango and Humble Donut Co. Customers build their own cups from rotating frozen yogurt flavours and a wall of toppings, with no-sugar-added, gluten-free and dairy-free options alongside smoothies, shakes, froyo cakes and party boxes.

Orange Leaf runs traditional storefronts plus non-traditional kiosk and mobile formats, giving it flexibility on real estate and labour. Recent growth has been concentrated in Texas and the Midwest under women-led leadership, backed by a loyalty programme and national supplier tie-ins.

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Why buy an Orange Leaf Frozen Yogurt Franchise?

Buying an Orange Leaf franchise means stepping into one of the early pioneers of the self-serve frozen yogurt category, a recognised name with an established menu system and a customisable format that drives repeat visits and impulse spend. The choose-your-own model is simple to run and carries across traditional stores and smaller kiosk or mobile units.

The concept leans on operational simplicity and what the franchisor positions as attractive labour models versus comparable dessert concepts. National supplier partnerships with names such as Dole and Ghirardelli support product variety, while ownership under BRIX Holdings puts multi-brand franchising infrastructure behind the brand. Within a frozen dessert category that has proved resilient through changing consumer tastes, an established unit can offer a working customer base and brand recognition that a new build would take time to create.

Orange Leaf Frozen Yogurt Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2008

    • Franchising Since

      2010

    • New Startup Cost

      $363,000 – $553,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $15,000 – $30,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      3%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      61

    • New Units Opened *

      3

    • Units Transferred *

      5

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Orange Leaf Frozen Yogurt – Additional  Information

  1. Training & Support

    New franchisees complete an initial two-week programme at Orange Leaf's Oklahoma City headquarters, structured as 12 hours of classroom training and 36 hours of on-the-job training, backed by a web-based E-learning platform available 24/7 and a proprietary operations intranet. Ongoing support covers operations guidance plus marketing help spanning co-op advertising, social media, SEO, email and the Orange Leaf Rewards loyalty programme. Buyers of an existing unit should confirm what transfer training and E-learning access the franchisor provides to incoming owners and staff.

  2. Ideal Owner

    Orange Leaf suits hands-on local operators comfortable running a fast-paced, self-serve retail environment with a young, family-oriented customer base. The model is operations- and team-led: owners manage a small hourly crew, maintain product quality and cleanliness, and drive local marketing and community ties such as school fundraisers and party bookings. Foodservice experience helps but is not essential given the structured training. Semi-absentee ownership is possible, though an engaged, customer-focused owner tends to get the most from the format.

  3. Recognition & Awards

    Orange Leaf built its reputation during the frozen yogurt boom, when it ranked #1 on Technomic's list of fastest-growing limited-service chains under $200 million (2012), was featured among Entrepreneur's fastest-growing franchises, named to Nation's Restaurant News' Next 20 Chains on the Rise, and listed on the Inc. 5000 in consecutive years. More recently its women-led leadership has drawn industry coverage, including QSR Magazine. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    Orange Leaf operates in the US frozen dessert sector, where frozen yogurt appeals to consumers seeking lighter, customisable treats with no-sugar-added, gluten-free and dairy-free options. The US frozen yogurt market is forecast to grow at around 3.6% annually through 2032 (Data Bridge Market Research), helped by demand for experiential, self-serve dining and family-friendly venues. Sales are seasonal, skewing to warmer months, and highly local, so a unit's foot traffic, climate and nearby competition matter to resale buyers weighing year-round revenue.

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