FRANCHISE RESALES

Buy an Orangetheory Fitness Franchise

Orangetheory Fitness is a global fitness franchise offering high-intensity interval training (HIIT) workouts designed to maximize calorie burn using heart rate monitoring technology. With over 1,500 locations worldwide, Orangetheory focuses on science-backed fitness programs delivered in group settings for all skill levels. Its innovative approach has made it one of the fastest-growing fitness brands globally.

Latest Resales

  • There are currently no Orangetheory Fitness resales available

Orangetheory Fitness Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2010

    • Franchising Since

      2010

    • New Startup Cost

      $764,577 – $1,104,920

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $59,950

      for new territories

    • Transfer Fee

      50%

      of Initial Franchise Fee for control transfer; 25% for other transfers

    • Royalty Fee

      8%

      of Gross Revenue

    • Marketing Fee

      3%

      of Gross Sales

  • Unit Performance

    • Total Units *

      1224

    • New Units Opened *

      13

    • Units Transferred *

      214

    • Avg. Unit revenue *

      $802,145

    * Based on 2025 data reported in the 2026 FDD

Orangetheory Fitness – Additional  Information

  1. Training & Support

    Orangetheory Fitness provides comprehensive franchisee support to help its owners succeed. Its training program includes 33-40 hours of classroom instruction on business operations, marketing, and sales, along with 36 hours of on-the-job training for practical experience. Franchisees also receive launch training, which includes sales and operations preparation, as well as OTFit certification for up to eight fitness coaches and four sales associates. Ongoing support includes real estate assistance, operational guidance, fitness and equipment training, technology integration, and regular field visits with executive business reviews. Orangetheory also organizes annual conferences and training summits to keep franchisees updated on industry trends. Marketing support covers both national and regional campaigns, along with guidance on effective local marketing strategies to enhance brand visibility and member retention.

  2. Ideal Owner

    The ideal Orangetheory Fitness franchise owner is an entrepreneurial, fitness-focused individual with leadership skills, business acumen, and a passion for building community. They should have prior experience in business management or a strong drive to succeed as a franchise owner. Key qualities include a commitment to exceptional customer experiences, the ability to inspire and manage a team of fitness coaches and staff, and financial stability, with a minimum net worth of $1 million and liquid capital of at least $350,000. Active on-site involvement is essential, as absentee ownership is not permitted. With comprehensive support in training, real estate assistance, marketing, and operations, Orangetheory Fitness offers an appealing opportunity for individuals eager to invest in a dynamic and rapidly growing fitness brand.

  3. Recognition & Awards

    Orangetheory Fitness has solidified its position as a global fitness leader through impressive growth, franchise success, and industry impact. By 2025, the brand operates over 1,500 studios in 24 countries, including recent expansions in Valencia, Spain, and Narjis, Saudi Arabia. In the U.S., Orangetheory boasts over 1,300 locations, with California and Florida leading in studio count. Key franchisees like Adam Paris, David Lanz, and the Galanis brothers have significantly contributed to its expansion. Strengthening its industry presence, Orangetheory merged with Anytime Fitness’s parent company in 2024 to form Purpose Brands. Known for its community-driven approach, the brand empowers members to achieve healthier lifestyles while supporting franchisee success, reflecting its ongoing commitment to innovation, growth, and positive impact.

  4. Industry / Market

    The global fitness industry has been experiencing significant growth. The boutique fitness segment, which includes Orangetheory Fitness, has been particularly strong in recent years, driven by increasing health consciousness and demand for personalized fitness experiences.

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