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FRANCHISE RESALES

Buy an Orangetheory Fitness Franchise

Orangetheory Fitness is a science-backed group fitness franchise founded in 2010 in Fort Lauderdale, Florida. Studios deliver 60-minute coach-led workouts combining cardiovascular and strength training, with members wearing OTbeat heart rate monitors and performance data tracked in real time through the OTconnect system. With over 1,500 locations across 25 countries, Orangetheory is one of the most recognized names in the boutique fitness segment.

The business model runs on tiered membership subscriptions, giving studios a recurring-revenue base driven by member retention and new-member acquisition. Each studio operates from a dedicated physical space equipped with treadmills, rowing machines, free weights, and suspension training gear. Absentee ownership is not permitted; franchisees are expected to manage a team of certified coaches and sales staff and be actively involved in daily operations.

In 2024, Orangetheory merged with Self Esteem Brands to form Purpose Brands, a parent company that also includes Anytime Fitness, The Bar Method, Waxing the City, and other wellness concepts. The combined portfolio spans more than 7,000 locations across 50 countries.

Latest Resales

  • There are currently no Orangetheory Fitness resales available

Why buy an Orangetheory Fitness Franchise?

Orangetheory’s technology-driven format gives it a clear differentiator in boutique fitness. The OTconnect and OTbeat systems create a data-rich member experience difficult to replicate independently, and the brand’s science-backed methodology has built strong member loyalty across its studio network. Ranked #120 in the Entrepreneur Franchise 500 for 2026 and #66 in Top Brands for Multi-Unit Owners for 2025, Orangetheory has consistent third-party franchise recognition.

The subscription membership structure gives studios a recurring revenue base across multiple tiers. Backing from Purpose Brands, which operates over 7,000 locations across Anytime Fitness, The Bar Method, and other fitness brands, means franchisees have access to a well-resourced support infrastructure. Buying an Orangetheory Fitness franchise resale means stepping into a location with an established membership base, existing equipment, and a trained staff team.

Orangetheory Fitness Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2010

    • Franchising Since

      2010

    • New Startup Cost

      $764,577 – $1,104,920

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $59,950

      for new territories

    • Transfer Fee

      50%

      of Initial Franchise Fee for control transfer; 25% for other transfers

    • Royalty Fee

      8%

      of Gross Revenue

    • Marketing Fee

      3%

      of Gross Sales

  • Unit Performance

    • Total Units *

      1224

    • New Units Opened *

      13

    • Units Transferred *

      214

    • Avg. Unit revenue *

      $802,145

    * Based on 2025 data reported in the 2026 FDD

Orangetheory Fitness – Additional  Information

  1. Training & Support

    Incoming franchisees complete 33–40 hours of classroom instruction in operations, marketing, and sales, plus 36 hours of on-the-job training. Ongoing support includes field visits, executive business reviews, and annual training summits. The OTconnect data platform and OTbeat heart rate monitoring technology are central to studio operations, with technology and marketing support integrated across the system. Resale buyers should confirm what transfer training and OTconnect system access is available when ownership changes.

  2. Ideal Owner

    The model suits active owner-operators with strong people management skills and genuine interest in health and wellness. Day-to-day work centers on managing certified coaches and sales staff, driving membership growth, and maintaining the community atmosphere that retains members. Sales orientation matters, as membership revenue depends on local outreach and member engagement. Prior experience in service businesses, retail management, or multi-unit operations is useful, though Orangetheory’s structured training supports candidates from adjacent management backgrounds. Absentee ownership is not permitted.

  3. Recognition & Awards

    Orangetheory Fitness is ranked #120 in the Entrepreneur Franchise 500 for 2026, alongside rankings of #107 in Entrepreneur’s Top Global Franchises and #66 in Top Brands for Multi-Unit Owners for 2025. The brand’s member community of nearly one million, supported by multi-unit franchisee operators across dozens of markets, reflects the network stability that carries weight in franchise evaluations. As part of Purpose Brands, Orangetheory benefits from operating within one of the largest fitness franchise portfolios in the world.

  4. Industry / Market

    The US fitness industry is one of the most resilient health and wellness spending categories, with boutique group fitness taking consistent market share from traditional gym formats over the past decade. Demand is driven by Millennial and Gen Z consumers who prioritize wellness and prefer coach-led, results-oriented formats. HIIT and heart rate-based training has seen strong growth, driven by consumer appetite for time-efficient, measurable workouts. For resale buyers, local competitive density and whether the studio has built defensible member loyalty are the key territory factors to assess.

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