Buy an Our Town America Franchise

Our Town America is a home-based franchise specializing in new mover marketing, helping local businesses connect with customers who have recently relocated to their area. Founded in 1972 and franchising since 2005, the company has built a reputation as the nation’s premier new mover marketing program, delivering personalized welcome packages that introduce new residents to neighborhood businesses through exclusive offers. The franchise operates on a sponsor exclusivity model, ensuring only one business of each type is featured per zip code, which enhances value for participating businesses. Our Town America combines traditional direct mail with cutting-edge digital technology, including real-time tracking apps, to maximize marketing effectiveness. With over 40 franchise locations and a 50-year history, it is recognized as a top advertising and sales franchise with high franchisee satisfaction and recession-resistant performance.

Latest Resales

  • There are currently no Our Town America resales available

Why buy an Our Town America Franchise?

Investing in Our Town America offers a low-risk, home-based franchise opportunity with proven marketing systems, exclusive territories, and strong corporate support. Franchisees benefit from a recession-resistant business model with recurring revenue potential by helping local businesses grow through targeted, effective new mover marketing. Initial investment ranges from approximately $49,000 to $85,000, with financing options and veteran discounts available.

Our Town America Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $47,500

    • Initial Investment

      $64,399 - $87,709

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 40 hours on the job training

    • 40 hours classroom training

    • Ongoing support

    • Marketing support

Our Town America – Additional  Information

  1. Franchisee Support

    Our Town America provides comprehensive training and ongoing support, including marketing assistance, operational guidance, and access to proprietary technology for tracking campaign effectiveness. Franchisees operate from home, with corporate headquarters handling printing, list compiling, and mailing, allowing owners to focus on client relationships and business growth.

  2. Accolades & Awards

    The franchise is consistently ranked in the Franchise Top 50 and recognized by Franchise Business Review as the #1 Advertising & Sales Franchise in the U.S. It has also been named a Top Recession-Proof Franchise, reflecting its resilience and strong franchisee satisfaction.

  3. Industry / Market

    New mover marketing remains a valuable niche within the broader direct mail and local advertising industry, driven by consistent residential mobility and businesses’ need to acquire loyal customers. Our Town America’s integration of traditional and digital marketing tools positions it well in a competitive, evolving market.

  4. Ideal Owner

    Ideal franchisees are motivated, outgoing individuals with strong sales and relationship-building skills who want a flexible, home-based business. No inventory or storefront is needed, making it suitable for entrepreneurs seeking low overhead and scalable income potential.

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