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FRANCHISE RESALES

Buy an Our Town America Franchise

Our Town America is a home-based, business-to-business franchise built around new mover marketing, helping local businesses reach households that have recently relocated to their area. Founded in 1972 and franchising since the mid-2000s, the company runs the nation’s longest-established new mover welcome program from its Clearwater, Florida headquarters under CEO Michael Plummer, Jr.

Franchisees work as local marketing consultants, selling sponsorships in the New Mover Welcome Envelope, a personalized direct-mail package mailed to verified new residents in chosen zip codes. The model uses exclusive category placement, so only one business of each type is featured per area, and pairs traditional direct mail with digital tools, including the TruTrak app for real-time campaign tracking.

Owners run the business from home and focus on client relationships, while corporate handles list compiling, printing and mailing. The network spans roughly 40-plus franchised territories across the United States, positioning Our Town America as an established niche player in local advertising and customer acquisition.

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Why buy an Our Town America Franchise?

Our Town America works a niche many competitors overlook: marketing aimed specifically at people who have just moved and are actively choosing new local businesses. For a buyer, the appeal is a recurring-revenue model built on long-term advertiser relationships rather than one-off sales, supported by a recognizable program with a five-decade track record.

The home-based structure keeps overhead low, with no storefront, inventory or production staff to manage; corporate handles printing, list management and mailing, so owners concentrate on selling and servicing local accounts. Exclusive category placement gives each advertiser a protected position in its zip code, which strengthens client retention and the franchisee’s recurring book of business. The brand has also earned consistent franchisee-satisfaction recognition, a useful signal of system health.

Our Town America Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      1972

    • Franchising Since

      2005

    • New Startup Cost

      $64,399 – $87,709

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $47,500

      for new territories

    • Transfer Fee

      $6,500

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      43

    • New Units Opened *

      1

    • Units Transferred *

      1

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2023 data reported in the 2024 FDD

Our Town America – Additional  Information

  1. Training & Support

    Incoming owners receive structured onboarding that the system documents as roughly 40 hours of classroom training plus 40 hours of on-the-job training, alongside ongoing marketing and operational support. Corporate handles list compiling, printing and mailing for every campaign, and franchisees use the TruTrak app to track redemptions and campaign performance in real time. Buyers of an Our Town America resale should confirm what transfer training and TruTrak access the franchisor provides to incoming owners when ownership changes.

  2. Ideal Owner

    The model suits sales-oriented, consultative operators who enjoy building relationships with local business owners and managing recurring advertiser accounts. Marketing or sales experience and a community-focused mindset help, though no industry background is required, since corporate handles production and fulfillment. Because the business is home-based with no staff or inventory to manage, success depends on the owner's prospecting, presentation and account-retention skills rather than operational scale. Strong communication and a steady, follow-up-driven approach matter most.

  3. Recognition & Awards

    Our Town America is recognized primarily through Franchise Business Review, which named it a 2025 Best-in-Category franchise in Advertising & Sales and inducted it into FBR's 20-Year Hall of Fame, alongside 2025 Top Low-Cost and Top Franchises for Women honors. It has earned repeated FBR franchisee-satisfaction awards across 2019-2025, including Most Innovative, Top Culture and Top Recession-Proof recognition, and features on Franchise Top 50 lists. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation and client reviews.

  4. Industry / Market

    New mover marketing sits within the US local advertising and direct-mail sector and is driven by steady residential mobility: roughly 28 million Americans relocate each year (US Census Bureau), and new movers tend to spend heavily as they establish local buying habits in their first months. Direct mail remains an effective channel for reaching these high-intent households, and exclusivity-based programs add retention value for advertisers. For resale buyers, local move rates and the strength of a territory's advertiser base shape demand.

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