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FRANCHISE RESALES

Buy a Palm Beach Tan Franchise

Palm Beach Tan is an indoor tanning salon franchise founded in 1990 and headquartered in Coppell, Texas. It began franchising in 2001 and today operates company-owned and franchised salons across more than 30 states, positioning itself as the largest indoor tanning provider in the United States.

Salons offer sunbed tanning, sunless (spray) tanning and a private-label range, the Palm Beach Tan Premier Collection, of tanning and skincare products sold only at its locations. The business runs largely on a membership model, with recurring monthly customers alongside single-session and product sales, and serves beauty- and wellness-minded consumers across a broad age range.

The brand has grown both organically and through acquisition, absorbing regional chains such as At The Beach and Celsius Tannery into its network. Salons draw on proprietary site-selection mapping, a specialized salon software platform and group purchasing on equipment and lotions. Led by CEO Diane Lucas, Palm Beach Tan operates as a private equity-backed company.

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Why buy a Palm Beach Tan Franchise?

Buying a Palm Beach Tan franchise means stepping into the most recognized name in indoor tanning, a category built around repeat membership visits rather than one-off transactions. The brand’s scale gives franchisees vendor pricing and continuous supplier support on sunbeds, lamps and lotions with no franchisor markup, plus access to the private-label Premier Collection, which adds product revenue beyond tanning services.

Franchisees operate within an established system: a specialized salon software platform handles billing, inventory and membership tracking, while a corporate marketing team manages brand messaging, CRM and social campaigns that drive membership. In a resilient personal-care category, an existing salon comes with an in-place member base and operating history that a new build would take time to develop.

Palm Beach Tan Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1990

    • Franchising Since

      2001

    • New Startup Cost

      $648,453 – $1,131,247

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      4–6%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      650

    • New Units Opened *

      7

    • Units Transferred *

      6

    • Avg. Unit revenue *

      $526,688

    * Based on 2024 data reported in the 2025 FDD

Palm Beach Tan – Additional  Information

  1. Training & Support

    Palm Beach Tan provides structured training of roughly 57.5 classroom hours and 120 hours of on-the-job training, with principal operators spending about four weeks in a designated corporate training store. Ongoing support includes a specialized salon software platform for billing, inventory and membership tracking, a franchisee Support Site and intranet, group purchasing on equipment and lotions, a corporate marketing team, and field oversight through monthly operations calls and periodic on-site visits. Resale buyers should confirm what transfer training and software access the franchisor provides to incoming owners and staff.

  2. Ideal Owner

    Palm Beach Tan suits hands-on, operations-led owners comfortable running a membership-driven retail salon and managing an hourly staff. No prior tanning experience is required, but owners should be strong at customer service, local sales and staff coaching, since revenue depends on converting visitors into members and keeping them. Those comfortable with consultative selling of services and Premier Collection products, and with consumer-facing personal-care expectations, tend to fit well. Owners can run a single salon or build toward a multi-unit territory.

  3. Recognition & Awards

    Palm Beach Tan is widely recognized as the largest indoor tanning brand in the United States, a position reinforced by its acquisitions of regional chains such as At The Beach and Celsius Tannery. The company is a member of the International Franchise Association and the American Suntanning Association and has been featured by Franchise Business Review. Its brand strength rests on national scale, the private-label Premier Collection and a consistent salon experience. For resale buyers, brand-level recognition should be weighed alongside the specific salon's local reviews, membership loyalty and community standing.

  4. Industry / Market

    The US indoor tanning salon market is estimated at around $4 billion in annual revenue, served by a mix of independents and chains. Demand has shifted from purely darker tanning toward broader beauty, confidence and skincare positioning, with sunless and spray options growing alongside traditional sunbeds. Membership pricing smooths revenue, though the category carries seasonality, typically peaking in late winter and spring. Consolidation has favored larger, professionally run brands. For resale buyers, local demographics, disposable income and competition strongly shape an individual salon's demand.

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