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FRANCHISE RESALES

Buy a Peace, Love & Little Donuts Franchise

Peace, Love & Little Donuts is a retro, 1970s-themed bakery franchise built around bite-sized, made-to-order cake donuts topped with frostings and toppings such as maple-bacon and sprinkles, paired with fresh coffee. The brand began in Pittsburgh’s Strip District in 2009, after an impromptu donut-machine purchase by founder Ron Razete, and started franchising in 2016 from its headquarters in Moon Township, Pennsylvania.

The model is a brick-and-mortar retail food concept, usually in strip-center or neighborhood locations, where customers watch sour-cream cake donuts being made fresh and choose from a rotating menu of 70-plus flavor combinations. Alongside walk-in and online ordering, shops also generate revenue from catering for events and groups. Stores run on a small team of roughly 8-12 staff, and the franchisor permits absentee ownership under exclusive territory agreements.

Now family-owned and operated with Marci Razete as brand owner, Peace, Love & Little Donuts has grown to around 27 locations across the United States. Its differentiation rests on a nostalgic theme, a made-to-order freshness model and a proprietary set of flavors the franchisor protects as core intellectual property.

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Why buy a Peace, Love & Little Donuts Franchise?

Buying a Peace, Love & Little Donuts franchise offers entry into a well-defined niche of the indulgent baked-goods category, with a recognizable retro identity that helps a single shop stand apart from generic donut and coffee outlets. The made-to-order format, signature flavor combinations and live donut-making give the brand a distinctive in-store experience that supports foot traffic, repeat visits and shareable social-media appeal.

For owners, the model pairs walk-in retail with catering and online orders, creating more than one revenue stream from a single location. Exclusive territory agreements and franchisor-approved absentee ownership give operators flexibility in how hands-on they choose to be, while a modest staffing footprint keeps the operation relatively contained. Purchasing co-ops and established supplier arrangements give franchisees buying access an independent donut shop would have to assemble alone.

Peace, Love & Little Donuts Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000

    • Initial Investment

      $121,200 - $235,100

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 24 hours on the job training

    • 16 hours classroom training

    • Ongoing support

    • Marketing support

Peace, Love & Little Donuts – Additional  Information

  1. Training & Support

    Training covers 16 hours of classroom instruction plus 24 hours of on-the-job training on recipes, operations and customer experience. Ongoing support includes field operations, a franchisee intranet and proprietary software, purchasing co-ops, a newsletter, and meetings and conventions, with marketing help across social media, SEO, email, ad templates and a loyalty app. Buyers of an existing shop should confirm what transfer training and system access the franchisor provides to incoming owners and retained staff.

  2. Ideal Owner

    The model suits hospitality-minded, community-oriented operators who enjoy a fun, customer-facing retail environment and can manage a small team of hourly staff. No baking background is required, since recipes and systems are provided, but owners should be comfortable with day-to-day food-retail operations, local marketing and building catering relationships. The brand allows absentee ownership, so it can fit a hands-on operator running the counter or an investor who installs a trusted manager over daily production and service.

  3. Recognition & Awards

    Peace, Love & Little Donuts is listed in Entrepreneur's franchise directory and has built recognition through its distinctive retro branding, made-to-order donut concept and growth to around 27 locations since it began franchising in 2016. Formal franchise rankings are limited for the brand, so its reputation rests largely on its customer following and local visibility. For resale buyers, brand-level recognition should be weighed alongside the specific shop's local reviews, catering relationships and community standing.

  4. Industry / Market

    Peace, Love & Little Donuts operates in the US doughnut-store market, which IBISWorld counted at roughly 14,500 establishments in 2025, with industry value up about 1.6% that year. Donuts sit within the broader US coffee and snack-shop category, an established segment supported by year-round demand, coffee pairings and growing interest in experiential, premium and shareable treats. For resale buyers, this is a mature, fragmented market where individual-shop performance depends heavily on location, local competition and reputation.

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