Buy a Performance 360 Franchise

Performance 360 is a boutique fitness franchise founded in 2011 by Dave Thomas and Bryan Pritz in San Diego, California, emphasizing physique-focused strength training over cardio or competition. The PSC (Physique, Strength, Conditioning) methodology delivers structured group classes with barbells, targeted programming for muscle building and movement health, and proprietary software for seamless operations. From a single boathouse gym, it has expanded selectively, offering scalable models for 1,800+ sq ft spaces with high client retention through personalized coaching. Franchisees leverage a unique niche in the $30B+ fitness industry, blending performance gains with aesthetic results via daily-specific workouts, no fluff movements, and a supportive community. Ideal for leaders passionate about holistic fitness and business ownership with low-complexity scaling.

Latest Resales

  • There are currently no Performance 360 resales available

Why buy a Performance 360 Franchise?

Secure differentiated fitness model with exclusive software, holistic programming, and hands-on guidance for high margins in premium niche. Scale confidently from proven playbook.

Performance 360 Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $25,000 - $75,000

    • Initial Investment

      $247,650 - $630,000

  • Royalty

    • Royalty Fee

      7-7.5%

      of gross sales

  • Training & Support

    • Pre-opening training

    • Ongoing support

    • Marketing support

Performance 360 – Additional  Information

  1. Franchisee Support

    Tiered support includes headquarters training, custom business management software for scheduling/finances, marketing playbooks, and B.E.A.R. mentorship with ongoing calls. Covers workout delivery, coach notes, and implementation guidance.

  2. Accolades & Awards

    Praised for innovation in group strength training; featured in franchise directories for proprietary tech and decade-proven model. Strong franchisee testimonials highlight cultural fit and results.​

  3. Industry / Market

    U.S. boutique fitness grows 7-9% annually to $40B, driven by hybrid training demands, post-pandemic health focus, and premium experiences over big-box gyms.

  4. Ideal Owner

    Fitness enthusiasts with leadership skills; targets internal talent for multi-unit potential. Business-savvy operators valuing mentorship and tech-driven efficiency.

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