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FRANCHISE RESALES

Buy a Performance 360 Franchise

Performance360 (P360) is a boutique strength-and-conditioning fitness franchise founded in 2011 in San Diego, California. The brand pairs the energy of group classes with athletic strength training, built around its PSC (Physique, Strength, Conditioning) method and a stated focus on building strength and movement health rather than the calorie-burning emphasis of many studio competitors.

Classes are barbell-led and run from compact studio spaces of about 1,800 square feet, with daily programmed workouts delivered by coaches and supported by P360’s own proprietary business-management software for scheduling, finances and member operations. The model is territory-based and membership-driven, generating recurring revenue from a retained local client base rather than one-off sales.

Founder-led and deliberately measured in its expansion, P360 grew from a single San Diego gym before opening the concept to franchising in the early 2020s. The franchisor draws on more than a decade of operating systems covering program design, coaching, lead acquisition and marketing, and currently recruits owners only from its existing member and coaching base.

Latest Resales

  • There are currently no Performance 360 resales available
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Why buy a Performance 360 Franchise?

Buying a Performance360 franchise offers entry into a clearly differentiated corner of the boutique fitness category. Rather than competing on high-intensity calorie burning, P360 positions itself around barbell-based strength and long-term movement health, a niche that supports membership loyalty and a recurring-revenue base within a growing, broadly resilient fitness market.

The membership model and compact studio footprint keep the operation focused, while P360’s proprietary management software, structured program design and ongoing B.E.A.R. owner mentorship give owners systems that an independent gym would have to build from scratch. Equipment is sourced through a brand partnership with American Barbell, and the franchisor’s policy of recruiting owners only from its own member and coaching base helps protect culture and service consistency across locations.

Performance 360 Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2011

    • Franchising Since

      2021

    • New Startup Cost

      $270,750 – $555,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,000

      for new territories

    • Transfer Fee

      50%

      of then-current Initial Franchise Fee

    • Royalty Fee

      8%

      of Gross Revenue

    • Marketing Fee

      $500

      per Month

  • Unit Performance

    • Total Units *

      10

    • New Units Opened *

      3

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $504,777

    * Based on 2024 data reported in the 2025 FDD

Performance 360 – Additional  Information

  1. Training & Support

    Performance360 supports franchisees with headquarters training across its coaching systems, steps of service and daily program design, plus its proprietary P360 business-management software for scheduling, finances and member operations. Marketing playbooks and lead-acquisition systems are also provided. The standout ongoing element is B.E.A.R. owner mentorship, with scheduled calls to review numbers, work through challenges and refine performance after opening. Resale buyers should confirm with P360 what transfer training and software access carry over to an incoming owner and any new coaching hires.

  2. Ideal Owner

    Performance360 is suited to hands-on community leaders who are genuinely immersed in the brand's training style. The franchisor currently recruits owners only from its own membership and coaching base, so authentic familiarity with P360 matters more than prior business ownership. Strong candidates are coachable, process-driven and comfortable leading coaches and building member relationships day to day, while staying disciplined about numbers and retention. The brand uses Caliper personality testing during evaluation to gauge fit, favouring operators aligned with its culture and willing to follow proven systems.

  3. Recognition & Awards

    Performance360 has built its reputation on a decade-plus operating track record in San Diego, a distinctive barbell-based strength method and proprietary technology that distinguish it within the boutique fitness category. Its deliberate, slow-growth expansion and policy of recruiting owners from its own member and coaching base have earned positive franchisee and member sentiment around culture and results. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reputation, online reviews, referral sources and community visibility.

  4. Industry / Market

    Performance360 operates in the US boutique fitness market, valued at roughly $5.4 billion in 2025 and projected to grow at about 12.8% a year through 2032. Demand is driven by consumers favouring coached, community-based studio experiences over big-box gyms, and by rising interest in strength training for long-term health rather than short-term weight loss. Memberships tend to be recurring, which can smooth revenue across cycles, though local demographics and competition shape each territory. For resale buyers, a unit's value rests heavily on its local membership base and retention.

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