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Buy a Phenix Salon Suites Franchise

Phenix Salon Suites is a salon-suite franchise that leases customizable, upscale studio spaces to independent beauty, health, and wellness professionals. Its tenants are hairstylists, estheticians, nail technicians, and similar lifestyle professionals who run their own businesses inside a single Phenix location. The model is essentially commercial property management: franchisees license individual suites to tenants and maintain the facility rather than providing salon services themselves.

The brand runs a B2B, semi-absentee model with 0–1 employees per location and no required product inventory, so many owners keep other jobs and manage units largely online. Locations typically run 3,500–13,000 sq ft with 14–73 suites and suit a range of retail formats, including strip centers, freestanding units, and malls. Phenix offers both a lower-cost Bistro layout and a Premium design.

Founded in 2007 by celebrity stylist Gina Rivera and franchising since 2012, Phenix has grown to more than 425 locations across the US and UK, and was the first US-based salon-suite brand to expand into Europe.

Latest Resales

  • There are currently no Phenix Salon Suites resales available

Why buy a Phenix Salon Suites Franchise?

Phenix Salon Suites is one of the most established names in the salon-suite category, built around a recurring, rent-style revenue stream collected from suite tenants rather than from selling services to the public. That structure can produce predictable monthly income once a location reaches strong occupancy, and the brand reports high occupancy at its top-performing sites. The case for choosing to buy a Phenix Salon Suites franchise rests on a scalable, multi-unit-friendly model in a resilient personal-care market.

The semi-absentee, property-management approach keeps staffing and overhead low: a single front-desk person can run a location, no salon expertise is needed, and owners manage much of the business through the brand’s technology platform. Franchisees gain a proprietary real-estate model, a dedicated real-estate team, marketing systems, and ongoing operational support that an independent landlord would have to assemble alone.

Phenix Salon Suites Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2007

    • Franchising Since

      2012

    • New Startup Cost

      $721,109 – $2,425,469

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $52,500

      for new territories

    • Transfer Fee

      50%

      of the then-current standard Initial Franchise Fee

    • Royalty Fee

      $0.34/sq ft

      per Month (per leased sq ft)

    • Marketing Fee

      $0.06/sq ft

      per Month

  • Unit Performance

    • Total Units *

      399

    • New Units Opened *

      25

    • Units Transferred *

      3

    • Avg. Unit revenue *

      $474,101

    * Based on 2024 data reported in the 2025 FDD

Phenix Salon Suites – Additional  Information

  1. Training & Support

    Initial training covers 19 hours of classroom instruction plus 8–10 hours of on-the-job training. Day-to-day operations run on Gina's Platform, the brand's proprietary app integrating lead management, POS, payment processing, tenant communication, and maintenance oversight, with built-in scheduling and marketing tools for tenants. Franchisees also receive ongoing marketing support through a portal of brand-approved templates, plus annual conventions and free professional training for suite tenants. Resale buyers should confirm what onboarding and Gina's Platform access transfers to a new owner.

  2. Ideal Owner

    Phenix suits an investor-operator rather than a hands-on stylist: no salon experience is needed, and many owners are executives or existing multi-unit franchisees diversifying their portfolios. The model rewards people comfortable with commercial real estate, property management, and tenant relationships, who can oversee occupancy, maintenance, and leasing largely remotely. Strong organizational skills and a long-term, multi-unit growth mindset fit better than a desire for daily customer-facing work.

  3. Recognition & Awards

    Phenix Salon Suites has ranked on the Entrepreneur Franchise 500 for 13 consecutive years, most recently #138 in 2025 and #1 in the salon-suite category. It also appears on Entrepreneur's Fastest-Growing Franchises list (10 years) and Top Brands for Multi-Unit Operators (3 years), and the Franchise Times Top 400 for five consecutive years. Earlier honors include Entrepreneur's Top Franchise for Veterans and a Mirror Review Top 20 Franchises in America listing. For resale buyers, brand recognition matters alongside a location's local reputation.

  4. Industry / Market

    Phenix operates within the US hair, nail, and skin-care services market, valued at roughly $95 billion in 2026 (IBISWorld), with hair salons alone near $60 billion. The salon-suite niche is one of the fastest-growing segments, with industry estimates of 7–10% annual growth as more beauty professionals leave commission salons to rent their own space. That shift toward independent, booth-rental-style work drives steady tenant demand, though local occupancy depends on the supply of professionals and competition in each territory.

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