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FRANCHISE RESALES

Buy a Pho Hoa Franchise

Pho Hoa Noodle Soup is a Vietnamese phở restaurant franchise founded in 1983 in California and franchising since 1985, when it pioneered the first Vietnamese restaurant franchise in the United States. The brand is positioned as a health-focused take on traditional phở, building broths with lean meats and fresh produce served in a fast-casual format.

Operating across roughly six countries including the U.S., Canada, South Korea and the Philippines, Pho Hoa describes itself as the largest Vietnamese fast-casual chain in the world. Franchisees can run a standalone Pho Hoa restaurant or a co-branded location pairing the menu with Jazen Tea, with units typically occupying spaces from 800 to 4,000 square feet.

The system includes both corporate-owned and franchised restaurants, with single-unit, multi-unit and regional Area Developer options plus a Master License Program for international markets. Protected territories and a recognizable, established menu give the concept a defined operating framework within the growing Asian fast-casual segment.

Latest Resales

  • There are currently no Pho Hoa resales available
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Why buy a Pho Hoa Franchise?

Buying a Pho Hoa franchise means stepping into one of the most established names in Vietnamese fast-casual dining, a brand with more than 40 years of operating history and a recognizable menu that travels across multiple countries. Its health-conscious positioning fits a fast-casual category that has stayed resilient as diners look for affordable, flavorful and lighter meals.

The model offers flexibility few single-concept restaurants match: owners can operate a standalone restaurant, add a co-branded Jazen Tea offering, or scale through multi-unit and Area Developer agreements. Corporate-owned locations alongside franchised units mean the franchisor keeps direct operating experience in the system, and protected territories give owners room to build.

Pho Hoa Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1983

    • Franchising Since

      1992

    • New Startup Cost

      $391,100 – $759,180

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      25%

      of Initial Franchise Fee; 15% to existing; $2,500 qualified transfer

    • Royalty Fee

      4%

      of Gross Revenue

    • Marketing Fee

      $500

      per Month

  • Unit Performance

    • Total Units *

      17

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Pho Hoa – Additional  Information

  1. Training & Support

    Franchisees receive structured initial training of around 112 hours of on-the-job instruction, delivered hands-on at flagship restaurants and supported by virtual sessions covering food preparation, operations and customer service. Prospective owners attend a Discovery Day to see restaurants in action and meet executive staff before committing. Ongoing marketing and operational support continues once units are running. Buyers of an existing Pho Hoa restaurant should confirm what transfer training and system access the franchisor provides to incoming owners and new staff.

  2. Ideal Owner

    Pho Hoa suits hands-on operators comfortable running a fast-casual restaurant day to day. Food service, retail or management experience helps but is not required, as the franchisor provides training and operational systems. The brand looks for owners who can manage and motivate kitchen and front-of-house teams, maintain consistent quality, and stay involved in local marketing and community engagement. Multi-unit and Area Developer paths favor those who want to grow a small portfolio rather than run a single location.

  3. Recognition & Awards

    Pho Hoa has been ranked in Entrepreneur magazine's Franchise 500 and named to its Top Global Franchises list, recognition reflecting its scale and international reach as what the company calls the largest Vietnamese fast-casual chain in the world. As the pioneer of the first Vietnamese restaurant franchise in the U.S., it carries strong name recognition within its category. For resale buyers, brand-level recognition should be weighed alongside the specific restaurant's local reviews, repeat customers and community standing.

  4. Industry / Market

    Vietnamese phở sits within the U.S. fast-casual segment, one of the fastest-growing parts of the restaurant industry as diners trade up from quick-service for fresher, made-to-order meals. Asian cuisines, and pho in particular, have moved into the American mainstream, supported by demand for affordable, customizable and lighter dishes. The category has proven relatively resilient across economic cycles. For resale buyers, local demand depends on area demographics, foot traffic and nearby competition, making location and reputation central to a unit's performance.

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