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FRANCHISE RESALES

Buy a Pilates Addiction Franchise

Pilates Addiction is a boutique Pilates franchise owned by Sequel Brands, operating reformer-based group fitness studios for adults seeking high-intensity, low-impact training. Each studio features the brand’s patented Aurum™ Reformer, a platform combining a reformer, Wunda Chair, jump board, and ballet barre into a single system exclusive to Pilates Addiction.

The brand opened its first studio in West Hollywood in 2025 and began franchising under Sequel Brands, a company with experience scaling multiple boutique fitness concepts nationally. Four signature class formats serve different levels: IGNITE, a 30-minute introductory class; CORE+ and MAX, 50-minute full-body sessions at progressive intensity levels; and Mobility RX for recovery and flexibility. Classes are led by certified Educators trained in anatomy and biomechanics.

The business model centers on recurring membership revenue, with additional income from drop-in classes, boutique retail, and private sessions. A typical studio operates with a Studio Manager and a team of part-time sales associates and Educators. The brand expanded to more than 300 territories across 27 states within its first year of franchising.

Latest Resales

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Why buy a Pilates Addiction Franchise?

Boutique reformer Pilates is in strong growth, and Pilates Addiction occupies the performance-oriented segment of that market. The brand’s patented Aurum™ Reformer, exclusive to Pilates Addiction studios, gives operators a genuine differentiator: competitors cannot replicate the format, which supports member loyalty in a category where client experience drives referrals and renewals.

The membership-based revenue model provides predictable recurring income, supplemented by drop-ins, retail, and private sessions. Investors who buy a Pilates Addiction franchise gain access to Sequel Brands’ operational infrastructure and marketing systems, backed by a leadership team with experience in scaling boutique fitness brands nationally. Area Development Agreements are available for multi-unit investors.

Pilates Addiction Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2011

    • Franchising Since

      2011

    • New Startup Cost

      $303,838 – $699,237

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $65,000

      for new territories

    • Transfer Fee

      25%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      8%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      11

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $487,809

    * Based on 2025 data reported in the 2026 FDD

Pilates Addiction – Additional  Information

  1. Training & Support

    Pilates Addiction provides 117 hours of initial training, split across 57 hours classroom and 60 hours on-the-job, covering studio operations and Aurum™ Reformer certification. Ongoing support includes business coaching, KPI dashboards, field evaluations, and a franchisee intranet. A web-based tech stack integrates class scheduling, CRM, and KPI reporting, with all systems pre-negotiated at national rates. Marketing support covers ad templates, regional campaigns, SEO, social media, email automation, and a loyalty app. Resale buyers should confirm what initial training and Aurum™ Reformer certification access transfers when ownership changes.

  2. Ideal Owner

    The ideal Pilates Addiction franchisee is a community-minded operator comfortable in a sales and relationship role. Fitness industry experience is not required, but owners should be engaged with the wellness space and comfortable leading a small team of part-time instructors and sales associates. The model suits operators who are active locally, focused on client retention, and invested in building studio community. A semi-passive approach is possible once a capable Studio Manager is in place, though the early build phase typically requires hands-on involvement in sales, staffing, and community engagement.

  3. Recognition & Awards

    Pilates Addiction was featured in Franchise Dictionary Magazine's January 2026 issue as part of its America's Best Franchises recognition. The brand's growth to 300+ territories across 27 states within its first 12 months has drawn coverage from Athletech News, Yahoo Finance, and PR Newswire. Sequel Brands' leadership carries recognition from building prior boutique fitness brands nationally. For resale buyers, brand-level recognition should be considered alongside the reputation of the specific territory and studio community.

  4. Industry / Market

    The US boutique fitness market is valued at approximately $5.4 billion and growing at around 12.8% annually (MetaStat Insight, 2025), with Pilates studios among the fastest-growing segments. Demand is driven by consumer preference for results-oriented, low-impact group training, particularly among adults aged 25-45. Pilates consistently ranks among the top fitness trends nationally (ACSM), appealing across demographics from injury recovery to athletic conditioning. For resale buyers, local membership density, competition from other boutique studios, and existing studio community strength are the most relevant market factors.

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