FRANCHISE RESALES

Buy a Pilates Addiction Franchise

Pilates Addiction is a premium boutique fitness franchise revolutionizing classical Pilates through proprietary WundaFormer equipment delivering high-intensity, low-impact hybrid classes (IGNITE, MAX, Mobility RX) that blend precision core training with metabolic conditioning for unmatched strength, posture, and endurance results. Launched in 2025 under Sequel Brands, the brand targets ambitious millennials and Gen Z seeking addictive 50-minute full-body workouts that torch calories without joint strain or heavy equipment risks. Signature formats like the 30-minute IGNITE intro and advanced MAX sessions drive membership retention in sleek, modern studios optimized for community and performance. With 66 franchise units awarded, 9 company studios open, and explosive early growth featured in Franchise Dictionary Magazine, Pilates Addiction leverages Sequel’s wellness expertise for scalable operations. The model combines $239K-$647K investment efficiency, semi-passive ownership potential, and recession-resilient recurring revenue in the $30+ billion U.S. boutique fitness surge.

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Why buy a Pilates Addiction Franchise?

Pilates Addiction differentiates through its proprietary WundaFormer equipment delivering high-intensity, low-impact Pilates-HIIT hybrid classes (IGNITE, MAX, Mobility RX) that combine classical precision with modern metabolic conditioning for superior core strength, posture, and endurance results. Unlike traditional Pilates studios, the brand’s 50-minute full-body burn sessions target younger, results-driven demographics seeking addictive, joint-friendly workouts without equipment-heavy CrossFit risks or yoga’s slower pace. Franchisees leverage compact boutique studios optimized for membership retention through signature class formats, sleek modern design, and scalable operations backed by Sequel Brands’ wellness portfolio expertise.

Pilates Addiction Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2011

    • Franchising Since

      2011

    • New Startup Cost

      $303,838 – $699,237

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $65,000

      for new territories

    • Transfer Fee

      25%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      8%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      11

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $487,809

    * Based on 2025 data reported in the 2026 FDD

Pilates Addiction – Additional  Information

  1. Training & Support

    Pilates Addiction delivers extensive corporate backing through Sequel Brands' proven systems, including real estate market analysis, construction vendor partnerships, lease negotiation, and grand opening execution. Ongoing resources feature business coaching, KPI dashboards, field evaluations, proprietary CRM/billing software, and franchisee intranet. Marketing provides ad templates, national/regional campaigns, SEO strategies, website/email automation, social toolkits, and loyalty app integration. Additional support includes territory protection, safety compliance training, annual conventions, operational refinement, and multi-unit growth pathways.

  2. Ideal Owner

    Ideal owners are relationship builders with sales/leadership experience (industry background preferred but not required), $100K liquid capital/$500K net worth, outgoing personality suited for semi-passive ownership managing 3-5 staff in scalable boutique studios.

  3. Recognition & Awards

    Pilates Addiction, launched in 2025 under Sequel Brands, has achieved explosive early growth with 66 franchise units awarded and 9 company studios open, earning feature coverage in Franchise Dictionary Magazine's January 2026 issue and recognition among America's Best Franchises for its innovative WundaFormer-based model.

  4. Industry / Market

    Pilates Addiction accesses the $193.7 billion Pilates industry within the broader $30+ billion U.S. boutique fitness sector, capitalizing on surging demand for high-intensity, low-impact group classes blending classical Pilates with HIIT-style training that appeal to younger, results-driven demographics.

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