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FRANCHISE RESALES

Buy a Pink Zebra Moving Franchise

Pink Zebra Moving is a local moving franchise built around a customer-experience model in an industry it views as fragmented and largely commoditised. The company was founded in Birmingham, Alabama by Ron Holt, who previously built the Two Maids residential cleaning brand, and began franchising in 2022. It has since grown into a multi-state network of independently owned territories, led day-to-day by president Lauren Bowen.

The model centres on full-service local residential moving, with franchisees running branded trucks and trained crews inside a protected territory. What distinguishes the brand is its emphasis on memorable service: crews are known for surprise touches such as free dinners, custom gift boxes and lighthearted antics meant to turn a stressful move into a positive experience and drive word-of-mouth.

Lead generation relies heavily on digital marketing such as pay-per-click, SEO and social media rather than traditional advertising. A distinctive Pay Enhancement Plan ties part of crew pay to customer feedback, reinforcing the service-first positioning. Local operations run on franchisor-provided CRM and scheduling systems.

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Why buy a Pink Zebra Moving Franchise?

The case to buy a Pink Zebra Moving franchise starts with a differentiated brand in an otherwise commoditised category. While most local movers compete on price alone, Pink Zebra Moving positions itself on customer experience, which is designed to generate reviews and referrals that lower the cost of winning each job. The franchisor is also led by people with prior franchising experience, founder Ron Holt having previously scaled the Two Maids brand.

As a relatively young, fast-growing system, it offers an emerging-brand opportunity in a service category with steady, recurring demand that has proved resilient across economic cycles. The digital-first marketing model and the Pay Enhancement Plan, which aligns crew compensation with customer satisfaction, are intended to support repeat business and strong local reputation.

Pink Zebra Moving Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2020

    • Franchising Since

      2022

    • New Startup Cost

      $128,368 – $260,679

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      40%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      5–7%

      of Gross Revenue or Minimum Royalty Fee

    • Marketing Fee

      1%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      19

    • New Units Opened *

      8

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $1,072,327

    * Based on 2025 data reported in the 2026 FDD

Pink Zebra Moving – Additional  Information

  1. Training & Support

    Incoming owners are trained through Pink Zebra University, a roughly 10-day immersive programme combining about 32 hours of classroom instruction with 40 hours of on-the-job training, supported by a detailed operations manual. Ongoing support spans operations, digital marketing and the franchisor-provided CRM and scheduling systems, along with the Pay Enhancement Plan framework that links crew pay to customer feedback. Resale buyers should confirm with Pink Zebra Moving what transfer training and Pink Zebra University access are available to a new owner, and whether existing crews carry over.

  2. Ideal Owner

    The model suits a hands-on local leader rather than a passive investor. The franchisor prefers candidates with management experience supervising blue-collar crews, though direct moving-industry experience is not required. Owners are expected to sell aggressively, build and motivate teams, run a lean operation and stay obsessed with the customer experience that drives the brand's reviews and referrals. Comfort with digital marketing such as pay-per-click, SEO and social media is important, as is the temperament to lead a service culture and uphold standardised brand systems across the territory.

  3. Recognition & Awards

    Pink Zebra Moving was ranked #130 on Entrepreneur's 2026 Franchise 500, a climb of 104 places from #237 the previous year, and has been recognised among the list's newer and emerging franchise concepts. Much of its recognition is tied to a customer-experience model that emphasises memorable service and strong online reviews in a category where service expectations are typically low. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, online review strength and referral sources.

  4. Industry / Market

    The US moving services market is worth roughly $25 billion and is forecast to grow at about 4% a year through the end of the decade (IBISWorld; Technavio). Demand is steady and recurring, with an estimated 15 million US households moving each year, driven by housing turnover, job relocation and life changes. The industry is highly fragmented and dominated by small independent operators, which leaves room for a differentiated, brand-led model. For resale buyers, local housing activity and competition in the specific territory are the key demand factors to assess.

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