FRANCHISE RESALES

Buy a Pizza Patrón Franchise

Pizza Patrón is a Latino-focused pizza franchise founded in 1986 by Antonio Swad and Bernadette Fiaschetti, with headquarters now in San Antonio, Texas. The brand is renowned for its fresh-dough pizzas with a Latin twist, offering specialty pizzas like Choriquezo and Mexicana at affordable prices under the motto “Más Pizza. Menos Dinero.®” Pizza Patrón primarily serves neighborhoods with high Latino populations in Arizona and Texas, operating around 100 locations with 40 more under development. The brand gained national attention with its “Pizza Por Pesos” program, permanently accepting Mexican pesos, and its “Pizza Por Favor” campaign, which offered free pizzas to customers ordering in Spanish. In 2018, Pizza Patrón underwent a brand relaunch to attract younger consumers, updating its logo and expanding its digital presence with online ordering and a mobile app.

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Why buy a Pizza Patrón Franchise?

Buying a Pizza Patrón franchise offers a unique opportunity to join a culturally resonant, fast-growing brand with proven operational systems, strong marketing support, and a loyal customer base. Its focus on affordability, community connection, and innovative promotions provides franchisees with a competitive edge in the expanding pizza market. The brand’s veteran-friendly incentives and turnkey support make it accessible for motivated entrepreneurs seeking growth in diverse markets.

Pizza Patrón Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $273,550 - $419,500

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 10 days classroom training

    • Ongoing support

    • Marketing support

Pizza Patrón – Additional  Information

  1. Franchisee Support

    Franchisees receive turnkey development support including site selection, architectural plans, construction assistance, and store launch guidance. The company offers commodity pricing through vendor partnerships and a refined operating system developed over 30 years. Franchisees benefit from marketing support, franchise training, and exclusive market territories. The franchise fee starts at $20,000, with total initial investment around $211,100. Pizza Patrón also offers a “Veterans Por Favor” program waiving franchise fees for qualified veterans.

  2. Accolades & Awards

    Pizza Patrón has set multiple all-time sales records, with 10% of locations breaking records during peak weeks. It is recognized as the leading Mexican pizza brand in the U.S., praised for its community focus and bicultural service. The brand’s innovative promotions and strong franchise model have earned it media attention and a loyal customer base.

  3. Industry / Market

    The pizza industry remains strong with steady growth, driven by demand for affordable, convenient dining and culturally relevant offerings. Pizza Patrón’s focus on Latino communities and value pricing positions it well to capitalize on these trends, with expansion plans targeting key southwestern and urban markets.

  4. Ideal Owner

    The ideal Pizza Patrón franchisee is a hands-on operator passionate about serving their community, preferably with restaurant or multi-unit experience. Franchisees should be committed to upholding brand standards and engaging with local customers.

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