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FRANCHISE RESALES

Buy a Planet Beach Franchise

Planet Beach is an automated spa franchise founded in 1995 in New Orleans and franchising since 1996. The brand pioneered the self-serve, push-button spa: members access spray tanning, skincare, red-light therapy, hydration and relaxation services through automated equipment rather than booking licensed therapists. Originally a tanning concept, it repositioned in the mid-2000s as a full “spray & spa” offering.

The business runs on a membership model. Members pay a monthly fee for unlimited access to services, producing recurring revenue, while a private-label range of skincare, wellness and nutrition products adds retail income. Because services are automated, locations operate with a small team and without licensed massage or aesthetic staff.

Planet Beach built an international network of franchised studios and remains based in New Orleans, where its original Uptown location still operates. The brand later integrated HOTWORX, an infrared sauna workout from founder Stephen Smith, adding a fitness component alongside spa services.

Latest Resales

  • There are currently no Planet Beach resales available
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Why buy a Planet Beach Franchise?

Planet Beach offers a way to buy into the value end of the wellness market, where demand for affordable, convenient self-care has proved durable. The membership model is the main draw: monthly dues create predictable recurring revenue, and the automated-service format lets a unit run with a small team and without licensed therapists, simplifying staffing compared with a traditional day spa.

The model layers several income streams in one footprint: membership services, private-label retail products, and the HOTWORX infrared fitness add-on, which can broaden a location’s appeal beyond spray tanning and spa alone. Franchisees operate within established systems and receive ongoing training and marketing support.

Planet Beach Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $39,950

    • Initial Investment

      $104,300 - $248,900

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 1 week on the job training

    • 5 days annually classroom training

    • Ongoing support

    • Marketing support

Planet Beach – Additional  Information

  1. Training & Support

    New franchisees receive one week of on-the-job training plus five days of classroom training annually, alongside ongoing operational and marketing support and access to the brand's established membership and retail systems. Support has historically covered staffing guidance and management of the private-label product range. Resale buyers should confirm with Planet Beach what transfer training and system access are provided to incoming owners, and what ongoing field and marketing support currently applies to operating units.

  2. Ideal Owner

    Planet Beach suits hands-on local operators who enjoy the beauty and wellness space and are comfortable managing a small team and a membership-driven sales floor. No clinical or aesthetic licence is needed, since services are automated, but owners should be confident driving membership sign-ups, retention and retail product sales, the levers that make the recurring-revenue model work. Strong customer-service instincts, consistent local marketing and process discipline within established systems matter more than prior spa experience.

  3. Recognition & Awards

    Planet Beach is one of the original automated spa franchises and positions itself as the largest brand in that category, having grown an international network from its New Orleans base, with the original Uptown location still operating. It has previously appeared on Entrepreneur's Franchise 500 list and earned media attention for pioneering the self-serve spa model. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific location, including its local reviews, membership loyalty and community visibility, and the current scale of the wider franchise network.

  4. Industry / Market

    Planet Beach operates in the US health and wellness spa sector, which IBISWorld valued at roughly $23 billion in 2026, while ISPA reported US spa industry revenues of $21.3 billion in 2023, a record high. Demand is driven by consumer interest in affordable, time-efficient self-care, recovery and appearance services, and membership-based wellness has grown as customers favour convenient, repeatable routines over occasional luxury visits. For resale buyers, local demand depends on population density, disposable income and competition from boutique studios and independent spas.

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