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FRANCHISE RESALES

Buy a Planet Fitness Franchise

Planet Fitness is one of the largest fitness club franchises in the United States, built around an affordable, no-intimidation gym model marketed as the “Judgement Free Zone.” Memberships start around $10 a month, with a higher Black Card tier adding multi-club access and amenities such as massage chairs and hydromassage. It targets first-time and casual exercisers rather than serious bodybuilders.

Founded in 1992 in Dover, New Hampshire and franchising since 2000, the brand now runs more than 2,700 clubs and over 20 million members across all 50 states, plus Canada, Mexico, Panama, Spain and Australia. Clubs typically occupy 15,000–40,000 sq ft and operate a high-volume membership model with low staffing, digital check-ins and recurring monthly dues.

The company is publicly traded (NYSE: PLNT) and led by CEO Colleen Keating since 2024. The large majority of clubs are franchised, with much of the system held by multi-unit franchise groups operating protected territories. Since 2024 the brand has broadened its equipment and appeal toward more experienced gymgoers while keeping its low-price positioning.

Latest Resales

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Why buy a Planet Fitness Franchise?

Buying a Planet Fitness franchise means stepping into one of the most recognised names in a fitness category that has proved resilient and is back at record membership levels. The recurring monthly-dues model produces predictable income, and few local operators have this much national marketing weight and brand awareness behind them.

The low-staffing, high-volume format is designed to keep labour costs contained relative to revenue, and franchisees run protected territories with established operating systems, negotiated vendor pricing and member-management technology. The brand’s broad, value-led appeal supports steady membership volumes and retention.

Planet Fitness Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1992

    • Franchising Since

      2003

    • New Startup Cost

      $1,525,000 – $5,221,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $20,000

      for new territories

    • Transfer Fee

      $10,000

      plus up to $10,000 per club for legal/admin costs

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue; up to 3%

  • Unit Performance

    • Total Units *

      2568

    • New Units Opened *

      100

    • Units Transferred *

      270

    • Avg. Unit revenue *

      $1,873,964

    * Based on 2024 data reported in the 2025 FDD

Planet Fitness – Additional  Information

  1. Training & Support

    Planet Fitness provides incoming operators with structured initial training of 74 hours of classroom instruction and 20 hours on the job, delivered partly through a two-week headquarters programme covering operations and customer service. Ongoing support includes proprietary point-of-sale and member-management software, national advertising campaigns and marketing collateral, negotiated vendor and equipment pricing, field support and franchisee peer networks. Resale buyers should confirm with the franchisor what onboarding and system access transfers to a new owner, and the certification status of existing club staff.

  2. Ideal Owner

    Planet Fitness suits business-minded operators and investor-operators rather than fitness specialists; no industry experience is required. The model rewards owners comfortable managing staff, driving local membership sales and marketing, controlling costs and maintaining a consistent, welcoming club experience at volume. Because much of the system is run by multi-unit groups, it favours operators able to oversee managers and standardised processes across one or more clubs. A semi-absentee structure is possible with a strong on-site manager, though hands-on local leadership supports retention.

  3. Recognition & Awards

    Planet Fitness is consistently ranked in Entrepreneur's Franchise 500, placing #1 in the fitness category for several consecutive years (#28 overall in 2023). It was named to USA TODAY's 2026 Best Customer Service list (#38 overall, #1 in fitness) and appears among Franchise Business Review's Top 200 Franchises for 2026, having earlier topped FBR's fitness franchise-satisfaction ranking in 2023. As a publicly traded brand with one of the sector's largest memberships, it carries strong national recognition. Buyers should weigh this against the local reputation and reviews of the specific club.

  4. Industry / Market

    The US health and fitness club industry has fully recovered from the pandemic and reached record levels. Membership hit a record 77 million Americans in 2024, about a quarter of the population, while industry revenue is estimated near $47 billion (IBISWorld), with membership up roughly 6% year over year. Demand is supported by rising interest in wellness, preventive health and affordable, accessible fitness. The value-priced, recurring-membership segment Planet Fitness leads has shown particular resilience across economic cycles, a relevant signal for buyers assessing long-term local demand.

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