FRANCHISE RESALES

Buy a Planet Fitness Franchise

Planet Fitness is an affordable gym franchise known as the “Judgement Free Zone,” offering no-commitment memberships starting at $10/month with cardio, strength equipment, and amenities like massage chairs, avoiding hardcore bodybuilding intimidation. Founded in 1992 in New Hampshire and franchising since 2000, it operates over 2,600 U.S. locations targeting beginners and casual fitness enthusiasts via the Black Card® perks for multi-club access. The scalable model emphasizes low-staffing efficiency, digital check-ins, and community events in 15,000-40,000 sq ft spaces, generating high membership volumes with 70%+ retention. Franchisees benefit from exclusive territories, proven revenue from dual tiers (Classic/Black Card), and recession-resistant demand in the $30B+ fitness industry.

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Why buy a Planet Fitness Franchise?

Planet Fitness offers proven scalability, strong support, $1.5M+ AUVs, and recession-resistant recurring income in booming fitness. Inclusive model attracts loyal masses; broad appeal, marketing muscle, tech ensure profitability amid 8% industry growth.

Planet Fitness Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1992

    • Franchising Since

      2003

    • New Startup Cost

      $1,525,000 – $5,221,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $20,000

      for new territories

    • Transfer Fee

      $10,000

      plus up to $10,000 per club for legal/admin costs

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue; up to 3%

  • Unit Performance

    • Total Units *

      2568

    • New Units Opened *

      100

    • Units Transferred *

      270

    • Avg. Unit revenue *

      $1,873,964

    * Based on 2024 data reported in the 2025 FDD

Planet Fitness – Additional  Information

  1. Franchisee Support

    Planet Fitness provides extensive aid: real estate/site selection, construction guidance, 2-week HQ training on operations/customer service, proprietary POS/software, marketing collateral/SEO, national campaigns, ongoing consulting, vendor deals, grand openings, peer networks, and safety protocols. Tech integration optimizes member management; field support ensures consistency.

  2. Accolades & Awards

    Planet Fitness topped USA TODAY's 2026 Best Customer Service (#38 overall, #1 fitness), Franchise 500 rankings, and Franchise Business Review lists repeatedly. Recognized for growth, inclusivity, and resilience; 2023 #1 fitness in Franchise Satisfaction, with 20.7M members/2,795 clubs by 2025. They were also recognized by Franchise Business Review as one of the Top 200 Franchises in 2026.

  3. Industry / Market

    Global fitness market hit $262B by 2025 end, up from $209B in 2021 (5.8% CAGR to $412B by 2033); North America leads at 35.9% share. 2025 saw 6% membership/8% revenue gains industry-wide, driven by wellness trends, accessibility, post-pandemic habits.

  4. Ideal Owner

    Business-savvy entrepreneurs valuing fitness for masses suit best; no experience required but need liquidity/net worth for $1M+ investment. Semi-absentee possible with manager; focus on recurring revenue, community leadership, compliance.

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